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10 Proven Ways To Improve Your Facebook Reach

Improve Your Facebook ReachMany Facebook fan page owners struggle to get more of their fans to see their posts in the news feed. On average, most Facebook page posts reach a mere 16% of fans in their news feed.

However, the good news is that number could be much higher, like 47% or even more. But the bad news is it could also be much lower, like 2%. So what can you do?

Here are ten ways to reach more of your Facebook fans in the news feed. Below you’ll find the Storify of my session at the first annual Social Media Marketing World, complete with slide deck and my selection of top tweets, packed with even more tips, resources and links to further reading!

(In a hurry? Scroll below the Storify for a short list of the ten tips!)

[Hand Illustration from Shutterstock].

Here is the short version of the 10 ways to improve your Facebook reach

  1. Track timing and frequency of your posts to find your own sweet spot.
  2. Test audience targeting with individual posts (the little target symbol on the post publisher).
  3. Vary your content type – photos and status updates typically get the highest reach.
  4. Include CTAs (calls to action) – social CTAs and sales/conversion CTAs (see slides 13-15 for further explanation).
  5. Increase your response time – fans expect a response in 30 minutes yet currently the average response time is a whopping 22 hours according to SocialBakers.
  6. Pay for more reach with Facebook’s various ad products.
  7. Host events such as “Live Q&A during xx times” or “Expert Friday.”
  8. Spotlight fans – e.g. Fan of the week, Fan Page Friday.
  9. Run a contest.
  10. Build a Facebook Interest List for your topic – and be sure to add your own page.

I trust you picked up some useful ideas here! Got questions? Let me know in the comments below.

Free Facebook webinar – June 4th, 2013:

Here’s the kicker. Facebook reach is just ONE element of successful Facebook marketing. There are many other aspects you need to focus on such as strategies for your content, engagement, growth, ads, conversion and more. So, come join me on my upcoming MEGA webinar where I’ll be sharing my 7 Step Facebook Success Plan! We have over 10,000 people registered from all over the world. I hope you can join us live!

7 Steps To Facebook Success - Free Webinar

Save your seat! Enter your first name and email below to register for this mega Facebook online event!

(Can’t join us live? Register anyway and we’ll send you the replay link after the live session).

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Mari Smith

Premier Facebook Marketing Expert | Social Media Thought Leader | Keynote Speaker | Ambassador Wave.video, Agorapulse, HubSpot, BuzzSumo | Columnist Bank of America

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15 Comments

  1. […] your recent post “10 Proven Ways To Improve Your Facebook Reach”  you mention that most Facebook pages only reach about 16% of their followers on average, […]



  2. Monaleza smith on May 28, 2014 at 12:53 am

    Thanks for nice sharing we love your work and we are trying to find Facebooks like pages http://www.howegets.com . You have done a awesome work here.



  3. Jessica Emily on May 23, 2014 at 2:17 pm

    I have to disagree with #1. I post on my page maybe 5-6 times a day and get a descent amount of engagement per post. Not everyone is going to see your post if you just post once per day. You have to hit different people at different times. Creating engaging content is key but you also need to heavily experiment so that you know what your fan base really likes and engages with.



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  5. muataz kasar on May 3, 2014 at 9:13 am

    Hi,

    This article is really interesting and useful in term of
    allowing people to know how to maximize their benefit of using Facebook in
    marketing and advertising..

    I highly recommend everyone to start advertising with
    Facebook, rather than other social media.

    Facebook analyze profile preferences, and shows ads that
    have similar characteristics to these preferences.

    Also Facebook apply social trending principle, since people
    are connected to each other’s.

    So when any Facebook users like any product or ads, this
    action will be visible to others in his network and will cause a domino effect,
    in which all his network can easily follow and like this product / ads as well.

    Thanks.



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