“The Social Scoop” is Mari’s weekly roundup of the top Facebook stories, social media news and trends. This is Issue #220.
Native Facebook LIVE video broadcasting is coming to desktop. Businesses of all sizes have an unprecedented opportunity to build their own “TV channel.”
Yes, you’ve been able to do that on YouTube for some time. But, with your already-built-in audience on Facebook and the intrinsic viral sharing nature and notifications, the potential could be much larger. Besides, Facebook is giving huge priority to native video + live video in the News Feed.
Now that Blab has gone bye-bye (much to the disappointment of those who used it regularly and had built an audience there), plus the demand is increasing from marketers for creative ways to use Live video, it’s great to hear Facebook confirmed they are doing a small beta test for desktop Live. (Now, imagine if Google Hangouts on Air had just partnered with Facebook a few years ago? ha!)
Also, video conferencing industry leader, BlueJeans Network recently unveiled multi-person Facebook Live through their Primetime service. My friend Guy Kawasaki debuted the tool with a six person broadcast. The tool can host up to 100 live video feeds (9 appearing on screen at once). Amazing. I lead a Facebook Live session talking about this new tool and several other options for broadcasting via desktop. Take a look.
Stay tuned for some exciting multi-person LIVE broadcasts on my own Facebook page …and even some of my clients. I’m under secret oath right now, but will be able to reveal more in a few days’ time. Hehee!
Please enjoy this week’s top 3 articles we’ve selected for you:
1. From Palm to Monitor: Facebook Live Video is Coming to Desktop! by Mari Smith
Great news! Facebook has confirmed that they are starting to roll out the ability for people to broadcast live from their desktop or laptop computers. It’s definitely an improvement since it will make it easier for those who are more comfortable in front of a computer (instead of a mobile phone) and allow us to use better cameras. It may take a while, but it’s a feature worth waiting for! (Meantime, do check out OBS, or Telestream’s Wirecast to name a couple of third party desktop apps for Facebook Live streaming).
2. How to Setup and Install the New Facebook Pixel via SocialMediaToday.com
The Facebook Pixel is one of the most important parts of a Facebook ad campaign. IN FACT, I heard from a very reliable Facebook source last week that all ads that do not have a pixel ‘attached’ will not perform as well. That even goes for boosted posts. If you’re not using the pixel, or if it’s installed incorrectly, you won’t know if what you’re doing is getting good results. Double-check your work with the step-by-step instructions in this post.
3. 6 Mistakes Marketers Are Making With Mobile Facebook Ads via Forbes.com
Almost 1 billion of Facebook’s 1.7 billion active users only access the network on their mobile phones. So it makes sense to focus on mobile when creating ads. But are you making any of these mistakes? If so, it could have an effect on how well your advertising is doing.
That’s all for this week’s issue of The Social Scoop. Have an awesome weekend and week ahead.
On a personal note, I’m delighted to have a rare weekend at home with my partner! No trips or major events. Ahh. Time to relax and enjoy some nature. I must say, though, last weekend in Dallas teaching Facebook marketing to over 800 Beachbody coaches was an incredible experience!
Also, this week, I got to attend the red-carpet movie premier of MILTON’s SECRET – a beautiful movie based on the book by Eckhart Tolle, and directed by my longtime friend, Barnet Bain. Barnet and I are fellow founding members of the Association of Transformational Leaders. Do check out this lovely movie that comes out this weekend… and take your family!!