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Fast Company Calls Me “The Pied Piper of Facebook”!

imageIt was my pleasure and honor to be written up on Fast Company‘s blog today. Three cheers to Wendy Marx for her great journalistic talents. I was delighted with the write-up (and could hardly wait to share with my mum, ha! :))

Wendy and I first connected via Facebook (of course!). Wendy has been called a B2B Buzz Guru and writes a Fast Company blog about careers, social media, and personal branding.

[Pic of flute – that’s me the Pied Piper. LOL]

OLYMPUS DIGITAL CAMERA Personal branding is sure a hot topic these days. What does having a personal brand mean to you?

To me, as I’ve talked about on my own blog posts, it’s often a case of showing up as your authentic self. Yet, you have a strategy. You’re deliberate in your intent. You have an underlying objective (but it’s not at all like a “hidden agenda.”)

So, that’s on a personal brand level.

Then, there’s your business – what products and services you offer. Who your target market is. What problems you solve. What results you help create.

You could boil brand down to one word, as Al Ries talks about in his book, Focus.

What one word do you own in the minds of your marketplace? e.g. Levi’s? owns jeans. Kleenex? owns tissue. Xerox? owns copy. In fact, we often come to transpose the brand for the actual item. Can we do that for a person and their personal branding? Perhaps.

For me, it’s not my intention to own the word(s) Facebook, Twitter, social media… or Pied Piper. 😉 If I could own one word in the minds of my community members, it would be relationships. Okay, we might need to bump that up to two and make it relationship marketing.

How about you? What’s your 1-2 words?

Mari Smith

Often referred to as “the Queen of Facebook,” Mari Smith is widely known as the Premier Facebook Marketing Expert and a top Social Media Thought Leader. Forbes describes Mari as, “… the preeminent Facebook expert. Even Facebook asks for her help.” IBM named Mari as one of seven women that are shaping digital marketing. Mari is an in-demand keynote speaker, corporate social media strategist, dynamic live webcast host, and popular brand ambassador. She is coauthor of Facebook Marketing: An Hour A Day, and author of The New Relationship Marketing.

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  1. Reinis Ikass on December 20, 2008 at 7:55 pm

    I like the concept of “Mantra” for business – your reason for being.

    See Guy Kawasaki:

    Reinis Ikass’s last blog post.. The most Enlightened Christmas present!

  2. Iyabo on August 28, 2008 at 6:25 pm

    My first two words are Authentic Living or Authentic change. I am not yet sure or it is both. Thanks for this post. It helps me focus on what is important.

    Iyabo Asani

  3. Heather Colman on April 29, 2008 at 7:05 am

    Hey Mari 🙂
    Great posts! I learned alot just from this page alone!

    Just for the record… I want to own “custom graphics”.

  4. David Cohen on April 8, 2008 at 1:07 pm

    Congratulations on the write up. To your point about owning a word: there is a risk of losing your brand equity to the product or product category. If you sneeze and ask for a Kleenex(R) would you really care if I handed you a Puff(R)? The test of a brand is not just in recognition, but also in reaction. When a brand name becomes a surrogate for a product name it is a symbol of achievement, but also a sign of weakened differentiation.

  5. Dr.Mani on April 8, 2008 at 10:04 am

    1-2 words? Hmm… that’s hard!

    ‘Help Others’

    ‘Congenital Heart Defects Awareness’

    Those would be my picks.

    Congrats on the great exposure your Facebook course is getting, Mari – and the growing ripples. Fun and exciting to watch 🙂

    All success

  6. Dan Schawbel on April 8, 2008 at 1:49 pm

    Congrats. I think most people associate you with Facebook at this point 🙂

  7. Shama Hyder on April 8, 2008 at 4:09 am

    Congrats Mari! = )

    Go Facebook!

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