Facebook Timeline for Business Pages – 21 Key Points To Know

Facebook Timeline for Business Pages – 21 Key Points To Know

If you have not yet converted your Facebook fan page over to the new Timeline design, your page will automatically convert on March 30th, 2012 which is coming up fast. This post covers the majority of basic settings and features you need to know. Even if you’ve upgraded, you’ll find some tips here!

First, review this marked up screenshot for a tour of most of the features — click the image to view full size (you may need to click again on the image on the next page):

Facebook Timeline for Pages - Guide

Facebook Timeline for Pages – Guide (click to see full size)

Cover image replaces default landing tab

One of the biggest feature changes that many businesses are upset about is the removal of a default landing tab. That is, where you can create a custom landing page for non-fans using an iFrame app, and add rich media, an opt-in box and/or a compelling reason to join your fan page. In addition, many businesses made use of the “like-gating” or “fan-gating” feature on these default custom landing tabs where you could entice your fans to click the Like button and then reward them with a special benefit such as a coupon code, or unique content just for fans.

The good news is you can still have custom tabs, plus the like-gating element still functions. You just can’t set a default landing tab. However, each of your apps still has its own unique URL. That means you can drive traffic to any “landing” page you wish – from within Facebook via ads, your profile and other places as appropriate; and from outside Facebook on your website/blog, other social profiles, tweets, email campaigns, email signature files, and so forth.

With the new Timeline design, you’ll notice the generously large cover image at the top of your page. You may find that you care less and less about a default landing tab with this piece of prime real estate that is always visible to fans and non-fans as they land on your page. The dimensions are 851 pixels wide by 315 pixels high. It’s a wonderful place to showcase photographs and graphics pertaining to your brand/business. Personally, I’m very excited about the cover image! The possibilities are endless… even with the tight rules around what content cannot be placed on cover images (see key point #4 below).

21 Key Points To Know About Timeline for Pages

To keep you on track with the change, here’s a list of 21 key points about the new Timeline design:

1. Preview

You have a chance to preview your page(s) first, made all the edits you wish, get it just the way you want it, then publish. Look for the preview option at the top of your page in the old design. Or, see a list of your pages here and turn on page preview mode. Before you publish, at minimum just have an attractive cover image loaded.

2. March 30

Your page will automatically convert on March 30. My advise is don’t wait. There really is no strategic advantage to waiting … okay, maybe if you have a really hot custom landing tab with a like-gating campaign that’s going extremely well. Otherwise, go for the upgrade now and lead the way by educating your fans on all the new features.

3. Cover Image

Dimensions for the large cover image is 851 x 315 pixels. ¬†If you upload an image that’s smaller than these dimensions, it will get stretched to this larger size. The image you upload must be at least 399 pixels wide. Facebook encourages you to change your cover image as often as you wish. Newsflash: each time you change your cover image, this posts on to your wall and goes out into the news feed of your fans. You may find the activity itself doesn’t get great Edgerank (visibility score in the news feed). So, what you can do is hide the activity on your wall, then share the new cover image with a call to action in the textual area, e.g. We’re celebrating 10,000 fans today and just changed our cover image in honor of all of You! Click like if you like! ūüôā (To be clear, that message does *not* go ON your cover image itself. You’re posting your cover image on your wall with the message as a description.)

4. Image rules

Do not put contact info, calls to action, or arrows pointing to the Like or Share button on your cover image. See the Page Guidelines here. Contact info should go in your about section. The no calls to action rule is likely because Facebook has been very generous with this large piece of real estate … however, the company does not want us to run hogwild with all manner of promotions and campaigns for free! Those come at a price and are called Facebook ads! And the new Premium Ads and Reach Generator. And, the one I’m most excited about: Offers (that one is actually free to set up, though currently only available to large brands).

5. Profile picture

Your profile picture is always a square and is displayed at 125 x 125 pixels or 150 x 150 pixels, depending on the size of someone’s screen. The photo you upload must be at least 180 x 180 pixels. Facebook discourage page owners from changing their profile picture that often. This is the primary, instantly-recognizable image that tracks you throughout Facebook wherever your posts go and wherever you comment as your Page.

6. Landing tab

You can no longer set a default landing tab. Make good use of the cover image, instead (see #3 above) and the three main apps (see #8 below). Plus, drive traffic to whichever tab you wish (see #7 below).

7. App URLs

Custom apps all still function, including the fan-gating feature. Each tab/app still has a unique URL so you can drive traffic from inside or outside Facebook to any ‘landing page’ you wish.

8. Showcase apps

Just below your cover image, your ‘tabs’ are now displayed as apps or views. You can have a max of 12, though only four are always on display. The first one is always Photos and cannot be moved. ‘Views’ are Facebook’s default apps or features such as Photos, Events, Likes, Notes, Map. Apps are all third party apps.

9. Custom thumbnail

You can add a custom thumbnail image to all your apps. The dimensions are 111 x 74 pixels. These are great areas to get creative and add seamless branding, calls to action, and specials. To add/change a custom thumbnail, first expand all apps by clicking the small down arrow to the right of the four app display. Then hover over any app > click the edit pencil > click Edit Settings > click Change next to Custom Tab Image (opens in a new window) > click Change > upload an image. Voila. The image loads and saves right away. (I have noticed bugs with this feature and have often seen other pages’ thumbnails appear… you may need to upload a couple times to get your image to stick!).

My Irish and Scottish friends across the pond have done a super job of their Timeline branding on Social Stars – the image below shows their creative use of the custom app thumbnails. But do check out their cover image, too. It’s one of my favorites!

Social Stars - Custom App Images

Custom App Thumbnail Images on Social Stars UK Fan Page

10. Liked button

The like button now tuns to “liked” when clicked. Users can HOVER for options, including adding to an Interest List(s). The Liked button is a great new feature as it visually informs fans that they have already liked the page. However, the hover feature and ability to add pages to Interest Lists is very new and really not obvious at all. (See #11 and my next blog post!)

Facebook Liked Button Options

Facebook Liked Button – Options on Hover

11. Interest Lists

Encourage your fans and visitors to add you to an Interest List; let them know which topic is best, e.g. my Page would be best added to a list called Facebook Tips, or Facebook Marketing, or Social Media Marketing. (Interest Lists are brand new as of March 8th. More on the new Interest Lists in an upcoming post! Speaking of lists, please do subscribe to my popular Facebook Experts and Resources list, with 77 people and pages and currently over 800 subscribers.

Got Facebook questions? Come join my community of over 260,000 fans and subscribers! Just click the Subscribe and Like buttons below to connect with me on Facebook!

12. Milestones

You can go back in time to add business milestones on your Timeline. When you do, these will post at the right date, and go out into the news feed of your fans and create more visibility and engagement. The full extent of the actual timeline element of the Timeline design is geared toward what Facebook calls “Legacy Brands” – those brands with historical data spanning decades that they’d like to feature.

13. Wall Filters

Page walls now have four filters: Highlights, Posts by Page, Posts by Others, and Friend Activity. There is no way to set the wall to be posts by everyone. The default is always Highlights. In your page settings (Admin Panel > Manage > Edit Page > Manage Permissions), you can choose to not let anyone write on your wall, or to not display Posts by others. However, I recommend that you leave the settings on to allow everyone to write on your wall, everyone can add photos and videos, and show the box for Recent Posts by Others.

14. Pin posts

Any post made by the Page can be pinned the top of the wall for up to 7 days. I suggest rotating which posts are pinned and not letting any post sit there for longer than 1-2 days. You never know how many repeat visitors are coming to your Page and you want to keep it fresh for them.

Enjoying this post? Tweet to let me know – just click the button below (opens in a popup, you’ll have a chance to see and edit the tweet!):

15. Highlight posts

Page admins can choose to display any post made by the Page or by others as ‘double wide’ – meaning the post spreads across both columns of the Timeline. Hover over a post and click the star icon to highlight.

16. Posts by others

Posts made by others (fans and non-fans) are in a small box at the top right called Recent Posts by Others. You can scroll in this field without leaving your wall: first click ‘More Posts’ on the lower left of the box and use your mousewheel or the vertical scroll bar. Or click ‘See All’ for a popup box. For viewing and moderating, it’s easier to view these posts on the Posts by Others wall filter, though, as mentioned in #13 above.

17. Default wall

You cannot set a default wall view – it’s always Highlights. I’m seeing a few disappointed page owners talk about this. I tend to agree – the new Timeline for Pages design seems to really favor brands and businesses showcasing themselves vs. making it community-focused. However, with creative use of your cover image and changing it regularly, I believe you can build a wonderful culture of mutual respect between you and your fans. (I’m working on a strategy just now to change up my fan page cover image every 1-3 days; I’m experimenting with montages of featured fans which has been received very well by my Facebook community).

Mari Smith - Facebook Page - Montage of Fans

Mari Smith – Facebook Page – Montage of Fans

18. Personalization

Page Timelines are personalized for each person viewing: every page wall includes ‘friend activity’ at the top right where the person viewing will see one post from the past from a friend (or a Facebook user to whom the viewer has subscribed). Frankly, I think this is a complete waste of valuable real estate and I’m already tiring of seeing old (no-longer-relevant) posts repeatedly dredged up when viewing my own page and/or other pages while logged in as my profile. I hope, on the next feature overhaul, that Facebook removes this section and replaces with something more valuable – or enlarges the Posts by others area! That’s my $0.02!

In addition to the one post displayed at the top right of the wall, any Admin or visitor to your page can view your Timeline wall via the ‘Friend Activity’ filter mentioned in #13 above.

19. Adjust photos

You can now reposition photos shared by you or others on your page: hover and click the edit pencil, then click Reposition photo, then drag the image where you want it, and click Save.

20. Messages

Fans and visitors can now private Message fan admins – you can turn this feature off in your settings but it might be a good idea to leave it on to encourage connection from prospects! You cannot initiate messages as your page; you can only communicate via Messages when someone contacts you first. The one drawback of yet another method of communication is that you may need to add more community managers to deal with the increase in emails. You’d be surprised at how many people start to contact you via your page!

21. Admin Panel

It takes several more clicks to get to the various settings of your Page now. You may have to dig deep to find features that were once just one click away. For example, to view your Hidden Posts (posts flagged as spam by Facebook that are only visible to Page Admins, to the person/page who made the post, and to friends of that person) – previously it was ONE click on the Hidden Posts link under your Wall on the left. Now, it’s FIVE clicks to get to the same place! Click Admin Panel > Manage > Use Activity Log > All (upper right menu) > Spam. From there, hover over the spam icon to the right of any post that is not spam, and click Unmark as Spam.

So, those are 21 key points I’ve compiled. I’m sure there are many more to add – stay tuned for additional posts on the subject of the new Timeline for both Pages and personal Profiles. Meantime, here are even more tips and resources to help you on this journey of mastering the latest round of Facebook changes. (I hope your seatbelt is fastened; it’s been non-stop at Facebook HQ for some time now what with the IPO.)

Customize Your Facebook Page – video tutorial

If you’re brand new to the Timeline design for Pages, this handy video by the Facebook team is well worth the 3.5 minute watch:

Facebook’s Page Guidelines and New Timeline Page Tutorial

Unlike many of Facebook’s past product launches and feature upgrades, the company has outdone itself this time with the comprehensive range of guidance for the Timeline design for pages. The following resources are all from Facebook:

  • Plus, for even more guidance, go to www.LearnFacebookPages.com for an interactive course – this is brought to you by Facebook and is very well done! You may need to temporarily disable popup blockers for the course to start.
  • View more Facebook video guides here.
  • Read the revised Page Guidelines here.
  • Download Facebook’s PDF Pages Overview here.
  • Want to read up on how other businesses are creating success with Facebook’s variety of products? Check out this nifty, interactive resource – Facebook Success Stories.

Recommended reading:

You made it down here! Good news – when you convert your page to the new Timeline design, you won’t lose anything. Well, that is, unless you’re a local business with a Place Page, in which case you will lose your Recommendations, for now. I understand they are coming back in the next week or two. Last week I did see that anyone could still write a Recommendation for your business and post to their personal profile to share with their friends – the popup shows upon clicking the Like button. However, I’m not seeing that popup option any more. Plus, the new Timeline design of Place Pages currently has nowhere to display these Recommendations. At least not that I could find. So, it seems Facebook is working on this feature.

Phew, so there you have it!! This turned into a monster blog post, even though I kept saving more in-depth discussion for SO many of these new features – and new optimization strategies – for future posts. Let me know if you found this helpful in the comments below. Is there anything missing? Where are you feeling most stuck?

Facebook 2012 Fan Page Checklist

To download my 14-page Facebook 2012 Fan Page Checklist, just pop your name and email below and I’ll give you instant access to this popular document (over 17,900 downloads!). The checklist part is the first five pages; the rest is all endnotes explaining the elements of your page and how best to set up and optimize for marketing and engagement.

Facebook Fan Page Checklist - Thumnail2

This version is hot off the presses, and includes all the latest Facebook Timeline features.

Mari Smith

Forbes Top Social Media Power Influencer | Facebook Marketing Expert | Globe-trotting Speaker, Author | 'Mari like Ferrari' | Bubbly Scottish-Canadian!

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  1. Harleena Singh on March 14, 2012 at 6:58 am

    This is an awesome guide and tutorial Mari!

    I am so glad you put up everything so well up in this post, as I was just about wondering where to start looking for a complete guide, before I start switching over to Timeline.

    Thanks for sharing ūüôā

  2. DeniseWakeman on March 14, 2012 at 7:49 am

    Mari, I’ve compiled a list of over 50 designers who create timeline cover images. If your readers would like the link, let me know and I’ll post it. [Don’t want to be presumptuous and post a link in my comments without your OK!]

  3. Greg Blackman on March 14, 2012 at 8:49 am

    Mari, great post! It’s a great little reference for those wanting to put more oomph in their FB profile.¬†https://www.marismith.com/facebook-timeline-for-pages-21-points/#

  4. Alison Myers on March 14, 2012 at 9:08 am

    Great post! I’m really looking forward to hearing more about the interest lists. I think they could¬†prove very valuable since people love organizing information. I have a question about the timeline history & new small businesses. If you are a new small business your timeline is going to be short. Does anyone have any suggestions on how to deal with this?

  5. Mari Smith on March 14, 2012 at 10:22 am

    Hey awesome¬†@denisewakeman:twitter¬†¬†— absolutely, my friend! Please do share your killer designers list. You’re so sweet to check first. xxx Mwuah!!¬†

  6. Mari Smith on March 14, 2012 at 10:22 am

    Aww thank you kindly¬†@Harleena:disqus¬†– delighted to hear you got value here. There are SO many Timeline for Pages blog posts flying around the Internet… I tried to put everything into one post. Lol! ūüôā¬†

  7. Mari Smith on March 14, 2012 at 10:24 am

    Hi¬†@facebook-778731257:disqus¬†!! — I’m *SO* excited about Interest Lists, it’s a total gamechanger. I’m excited for my next blog post. hehee

    Regards the shorter timeline, honestly, I don’t think it’s an issue at all. My guess is most Facebook users actually do not take the time to drill deep and go back in time to surf all manner of milestones and/or old posts. Unless, it’s a legacy brand and they have all kinds of cool historical stuff posted. ūüėȬ†

  8. Anonymous on March 14, 2012 at 11:03 am

    Mari Thank YOU for continually delivering VALUE in all things you do. This is a fabulous post! And I love point #11 Interest List’s are going to be HUGE for small to mid-cap businesses in establishing branding and engagement opportunities!
     Thank You again for being such a Go-Giver!
     Have a fantastic day!

  9. Jo Reason on March 14, 2012 at 11:16 am

    superb information, thanks, it certainly cleared up a few of my doubts

  10. Christopher Roberts on March 14, 2012 at 1:41 pm

    Thank you for this wonderful summary, and the neat marked-up graphic. ¬†I have a quick question: you mention that like-gating is still possible with Timeline, but I’ve yet to come across a Timeline Page with a like-gate. ¬†I even un-Liked some Pages to see if that would trigger a like-gate to appear, but to no avail. ¬†Could you name any Facebook Pages that have converted to Timeline and that have a like-gate. ¬†I’d just like to see for myself how it appears.


  11. Lori Harris on March 14, 2012 at 3:05 pm

    Mari, ¬†Thanks for the great idea about updating your cover image frequently. ¬†What do you mean by¬†¬†“hide the activity on your wall”? ¬†Not sure I follow how to hide but share. ¬†


  12. Aptguy1963 on March 14, 2012 at 5:54 pm

    Thanks for answering my question on the thumbnails — this has happened to me numerous times and I couldn’t for the life of me figure out where the images were coming from — now I know. Great article BTW

      (I have noticed bugs with this feature and have often seen other pages’
    thumbnails appear… you may need to upload a couple times to get your
    image to stick!).

  13. Shane Shirley-Smith on March 14, 2012 at 7:53 pm

    Mari any idea on when the thumbnail images will stop flipping being so buggy?

  14. Mari Smith on March 14, 2012 at 8:22 pm

    Lol, I’m not sure but at least Facebook *IS* aware of the issue so that’s usually a good sign. Hang in there! It just takes an extra 2-3 upload tries for the images to stick!

  15. Mari Smith on March 14, 2012 at 8:26 pm

    Aha —¬†@twitter-476169775:disqus¬†¬†okee, so whenever you update your cover image on your personal Timeline or business Timeline, a ‘story’ publishes on the wall right way… I just did my personal Timeline, for example and it says “Mari Smith updated her¬†cover photo.” ¬†I left it in place and 9 minutes later and there is ZERO activity, not even one like… and I have almost 200k subscribers, so that is very unusual. Typically as soon as I make a post, the likes start coming in. With the page cover image change, I have seen some activity so maybe they get different Edgerank, I’m not sure. In any case, that’s the post on your wall I’m suggesting you delete/hide — the moment the “Name (your page) updated their cover photo” posts on the wall, just hover, click the edit pencil and click hide from Timeline. Next, click the cover image up top and click the ‘share’ button — now you’re actually POSTING the image on your wall with a commentary. Make sense?

  16. Mari Smith on March 14, 2012 at 8:28 pm

    Ohhh, I meant that the like-gate will *ONLY* work if you navigate to an app that has like-gate. It does *not* work on the main Timeline/wall. Hmmm, for examples, I’d have to look around but try the guys at FanPageEngine and/or Lujure.¬†

  17. Mari Smith on March 14, 2012 at 8:29 pm

    Totally AWESOME compilation!!!

  18. Christopher Roberts on March 14, 2012 at 8:31 pm

    Got it.  I misunderstood.  Thanks for replying! ~ cmr

  19. Sharada Bezbora on March 14, 2012 at 10:35 pm

    Thanks a lot for the valuable information. You make things look so simple.. Will look forward to more updates.. ūüôā You rock !!!

  20. Malibongwe Nicholus Mgedezi on March 15, 2012 at 1:28 am

    Lv ths, thnk you.

  21. Jon Buscall on March 15, 2012 at 2:23 am

    This is a great resource. Thank you. 
    My only thought with the latest permutation of FB Pages is that it seems that it’s harder to achieve reach. The site’s we’re running have lost quite a bit of momentum with the new design of Timeline for businesses. The polls we’ve done, admittedly not massive numbers, show us that people are still adjusting to the new layout. They’re not sure where to jump in.

  22. tejones on March 15, 2012 at 6:26 am

    Mari, my understanding about recommendations is that you have to have entered an address.¬† Is that correct?¬† Also, on your example of thumbnails, you have Recommendations and Testimonials.¬† Would that be an auto generated page, or just something you do with a “landing page?”¬† Thanks for your Facebook expertise!¬† ūüôā

  23. Anonymous on March 15, 2012 at 11:53 am

    Mari, thanks for your great resource!  You might also add a note about the Bing Map that will show up in the custom tabs section for local businesses.  It appears that the Facebook business address and the Bing Places address must match exactly in order for the map to display.

  24. Gina Carr on March 15, 2012 at 3:12 pm

    Thanks, Mari!  Fabulous resource. Glad you put it all together to help us.

  25. Shane Shirley-Smith on March 15, 2012 at 5:05 pm

    ¬†I have been on a few client’s pages where I am still unable to load an image after dozens of attempts.¬† It seems like some pages are buggy and some are not.¬† odd
    Thanks for the reply.
    Have a good one.

  26. Shane Shirley-Smith on March 15, 2012 at 5:50 pm

    ¬†Have you figured out any workarounds?¬† I have some pages that will not upload an image I want to the thumbnail but plenty of other people’s’ images show up.¬† ūüôā¬† Used various browsers, computers nothing works.¬†

  27. Chris Edwards on March 15, 2012 at 7:08 pm

    Mari, thanks for writing this. I just redesigned a Facebook Page to work with the new Timeline for my company. Had no idea about the no CTA, contact info and arrow to the like button. Luckily, I left out CTA and removed the phone number last minute from the image, as I did not like how it looked. I did not know about the arrow and the Like button. I had a simple arrow that said, “Like Us” that led to the like button. Guess I know what I will be removing tomorrow morning when I get in.¬†

    You would think that Facebook would make these rules stand out a little more. When I go to upload my image, there should be a message that just lists those out. 

  28. Mari Smith on March 15, 2012 at 11:17 pm

    My pleasure dear¬†@ginacarr:disqus¬†ūüėČ xx

  29. Mari Smith on March 15, 2012 at 11:17 pm

    Aha – VERY good point, thank you!

  30. Mari Smith on March 15, 2012 at 11:17 pm

    My pleasure – thanks for reading!

  31. Mari Smith on March 15, 2012 at 11:19 pm

    Exactly!!! I think Facebook just assumes that everyone goes to read the new guidelines, and follows the Facebook updates, etc. There’s so much more the company could do to educate its users!

  32. Cheap EV SSL Certificate on March 15, 2012 at 11:45 pm

    Thanks Mari! All are really core points to make successful business page on face book. Thank you so much for sharing it! Now I have changed all the factors of my face book page as per your points.

  33. Drharshida on March 15, 2012 at 11:55 pm

    THANK YOU Mari,All points are more clear for a successful business page on face book.thankk you for sharing it……i will do best….as per your points.Thanks lots

  34. Jaime Cruz on March 15, 2012 at 11:59 pm

    Great tips and information here. Excellent information and a lot of topics to learn all these new changes on Timeline that are driving people crazy, I get lost a lot of time while driving around my page. Thanks for the lots of valuable info Mari, You are always ahead of the game., what is your honest opinion and really think about Lujure?

  35. Deidra Miller on March 16, 2012 at 12:27 am

    This is so awesome, Mari! Thanks so much!

  36. Wendy Moore on March 16, 2012 at 5:23 am

    Wow Mari, that certainly is a monster post full of so much valuable information.  Thanks once again for sharing in such great detail.

    I especially like point 11, where my smiling little face is featured not once, but twice! ;o)

    Just Tweeted you on Twitter too.
    Have an amazing weekend.

  37. Steve on March 16, 2012 at 5:34 am

    On my timeline page the ability to change images on the apps is not available, I get no pencil on the photo page, the likes let me move it only and the others have do image change choice when I choose edit settings. Great post, I learned and implemented a bunch from your sharing, thank you.

  38. Viveka on March 16, 2012 at 5:36 am

    Mari Рyou saved my rear end again!  Thank goodness for you! (And see РI told you I was your number 1 fan Рand now its forever proven in a screenshot!)

  39. Ruth on March 16, 2012 at 5:40 am

    Oh no, not the offer of the gift, and the stupid fill in my name and email address again.¬† You already have it, I didn’t expect it here too.¬† Oh well, everyone plays the game,

  40. sandrabaptist on March 16, 2012 at 5:50 am

    Hi @MariSmith:disqus thanks for this info! I Lurve the strategy of changing your timeline phone often and the fan page montage! That IS huge!  Thanks much!


  41. Todd Royer on March 16, 2012 at 6:15 am

    Hi Mari,¬† Thanks for the photo with notes.. it’s quick and easy.¬† I think Facebook Ads are changing a bit also. Apparently they are doing adjustments that allow the ads to be more personally targeted. I’d love to hear more about that.

  42. Gordon Diver on March 16, 2012 at 6:40 am

    Very helpful post Mari – thanks for sharing as always

  43. Merri Taylor on March 16, 2012 at 6:46 am

    Mari, thanks for the great summary! I love your suggestion about posting the (non-informative) cover photo to your wall along with an informative call-to-action in the text/comment area.¬† You find wonderful and creative ways around Facebook’s limitations.¬† The default landing tab going away is not very business-friendly, but I like the admin dashboard and love all the additional real estate we get with tabs.¬†

  44. Diane Harris on March 16, 2012 at 6:48 am

    This is the most helpful overview of the timeline that I’ve seen.¬† Thank you so much for simplifying it!

  45. Sarita on March 16, 2012 at 7:30 am

    Thanks for all of the WONDERFUL and HELPFUL information.  You saved myself and I am sure a TON of other people a lot of time and frustration.

  46. Vicki Hatch Tomatis on March 16, 2012 at 7:39 am

    Mari you rock! Very comprehensive. 

  47. AC Shillings on March 16, 2012 at 8:02 am

    Thanks! This is good advice, and I understand the new crazy format now. I do wish it was more community-based, like you said (since Facebook is an online community and we have our own website to showcase “us”).

  48. Lunertheartist on March 16, 2012 at 8:06 am

    Awesome, Thank you Mari.

  49. Steve Mitchener on March 16, 2012 at 8:17 am

    Many thanks MAri, much appreciated

  50. Natalie Wynn on March 16, 2012 at 9:19 am

    Really enjoyed this and will be implementing ASAP.  

  51. Sue Romanos, CAREERXCHANGE on March 16, 2012 at 9:31 am


    Thanks for sharing this valuable information.¬† I’ll share it with my Marketing Associates.¬†

    Sue Romanos

  52. Tonyrude on March 16, 2012 at 9:33 am

    How or where do we get the fan-gate (liking) app?


  53. Kathy on March 16, 2012 at 7:49 pm

    Thank you Mari. I’ve been worried about the changes but you’ve described them so even a cluntz like me has no problems.

  54. FAY on March 16, 2012 at 9:04 pm

    This has been very helpful indeed. Thanks. xox

  55. Anonymous on March 17, 2012 at 2:57 pm

    The Wall Filter thing is what’s pissing me off.¬† What does Highlights show?¬† It seems to only show posts by the page.¬† Why would they not have a way to just show everything like it does now? That is so lame.¬† Lots of pages are more about the social aspect of their members and having to choose to view the page or the friends is really dumb.¬† Stupid facebook…¬† ūüôĀ

  56. Rachel on March 18, 2012 at 4:58 pm

    Thanks for this info!¬† I was feeling very overwhelmed about switching over to the timeline, but this has helped immensely!¬† I want to change the images for the app tabs, and was successful in changing one of the two I wanted to change.¬† I found that I was unable to change the “notes” image.¬† Is there a way around this? ¬†

  57. John on March 18, 2012 at 7:39 pm

    Thanks Mari for this info. Your Fan Page Checklist plus this info will help me a lot in navigating the recent changes to FB.

  58. Alison Gilbert on March 19, 2012 at 2:55 am

    This topic is so important that I have created a link on my blog to your blog post. I wrote a description so people will know what it is about. Thank you for the information, the downloadable pdf and the webinar. http://marketingbytesblog.com/2012/03/19/facebook-changes-not-for-faint-of-heart/
    Alison Gilbert, Digital Age Storyteller and Social Media Anthropologist

  59. laurine hamid on March 19, 2012 at 8:07 am

    Mari, you have a great work done..hope for more development..
    I pray. morework and everyone comining with his purpose..
    the guidline is good i hope i find my way out soon. thanks
    for your concern.

  60. Lunertheartist on March 19, 2012 at 8:30 am

    FYI. I checked your page and I saw one problem. You are not allowed to put a website info on there. I just designed mine and I had to find a way to be creative with mine to tell people what I do without violating Facebook Code (www.facebook.com/lunerdesigns)

  61. Tom Harris on March 19, 2012 at 9:11 am

    I never thought “fan-gating” was a good idea.¬† It’s simply bribing someone to “say” they like you whether they like you or not.¬† Of what true value is that?¬† How about you have to actually DO something CREATIVE to EARN a Like?¬† Or would that just be too difficult for most people?

  62. Lisa Braithwaite on March 19, 2012 at 10:10 am

    Same here. Only one of the thumbnails seems unable to load properly; all the others have worked perfectly. I guess I just have to keep clearing the cache and trying again.

  63. Linda on March 19, 2012 at 7:17 pm

    Thanks so much Mari. Although I’m not at all happy about it all, your info really helped.

  64. Anonymous on March 19, 2012 at 9:19 pm

    Thanks Mari for this entire check list.  I have bookmarked it and will proceed step by step.  I appreciate all you do.
    Donna Merrill

  65. Emmy on March 19, 2012 at 10:04 pm

    ¬†Thank you for sharing. I don’t know many things about FB I just learned it here.


  66. Pittlake1 on March 20, 2012 at 8:13 am

    March 30th will be the day I leave Facebook! Don’t like the idea of being forced to convert to the new format. Timeline is just too much info….off to Twitter I go…

  67. J. Shilling on March 20, 2012 at 3:11 pm

    It takes several more clicks to get to the various settings of your Page now. You may have to¬†dig deep to find features that were once just one click away.¬†” And to think facebook wants companies to ‘advertise more’ – all I can say is no way facebook, not until you fix this bottleneck!

    This is the absolute worst thing facebook could have done. How difficult would it have been to include “Use facebook as (My Page Name)” by clicking on Admin Panel??? With merely 3 pages to manage right now this means the Admin Panels are open all the time. What happens when we roll out our other 40 pages?

  68. Anonymous on March 21, 2012 at 8:55 am

    Helpful information. Thanks for sharing ………

  69. Wishpond on March 22, 2012 at 10:46 am

    What a fantastic summary, thanks Mari. The graphic is a great, concise way to explain all the changes.  

    We have updated our simple guide that we put together with a link to your summary: http://corp.wishpond.com/a-simple-list-of-dos-and-donts-for-your-new-facebook-timeline-brand-page/

  70. Tom Coleman on March 23, 2012 at 10:10 am

    Hi Mari, Great info here . Facebook just keeps rolling along like the river. Twists and turns and changes by the season. Glad we have you for our pilot to keep us in the channel and on course. Bought your book the new¬†relationship¬†marketing when it first came out. Can’t tell you how helpful that has been and¬†really¬†helped me from making potentially horrible mistakes.¬†
    To your success…

  71. Tom Coleman on March 23, 2012 at 10:10 am

    Hi Mari, Great info here . Facebook just keeps rolling along like the river. Twists and turns and changes by the season. Glad we have you for our pilot to keep us in the channel and on course. Bought your book the new¬†relationship¬†marketing when it first came out. Can’t tell you how helpful that has been and¬†really¬†helped me from making potentially horrible mistakes.¬†
    To your success…

  72. Barbara Lane on March 23, 2012 at 2:09 pm

    Excellent checklist. Thanks, Mari. You are a social media rock star!

  73. Mari Smith on March 24, 2012 at 1:16 am

    Aww thank you kindly!!

  74. Mari Smith on March 24, 2012 at 1:17 am

    So kind of you to say, Tom! You rock. hehee yeppers, Facebook is one giant big non-stop river! ūüôā¬†

  75. Mari Smith on March 24, 2012 at 1:17 am

    AWESOME – thank you so much!!

  76. Mari Smith on March 24, 2012 at 1:18 am

    YIKES Рthat is a big headache for sure. There really ought to be a nice clean dashboard for multi-page management!!! 

  77. Mari Smith on March 24, 2012 at 1:19 am

    Very valid point, Tom!! I did read some studies out there that a large percent of ‘fangated’ fans only clicked like to get a deal/coupon then would often unlike or just hide the page’s post. Not exactly a genuine fan, eh!!

  78. Mari Smith on March 24, 2012 at 1:20 am

    Ahh you cannot change any of the thumbnails for what Facebook calls “Views” – that is their own native apps such as Notes, Events, Maps, Photos, Videos, and the Likes box.¬†

  79. Mari Smith on March 24, 2012 at 1:21 am

    I’m sighing right along with you¬†@kelemvor:disqus¬†;( — the new Timeline format has so much emphasis on the brand/business and nowhere near enough focus on the most important aspect: THE FANS!!¬†

  80. Mari Smith on March 24, 2012 at 1:22 am

    heheee thank you so much for your kind words¬†@MerriT:disqus¬†ūüėČ We just roll along with what Facebook dishes up, eh! ūüôā

  81. Lynn Spann Bowditch on March 24, 2012 at 8:47 am

    I’m getting an error message when I try to “subscribe” to your interest list (#11 supra).¬† Is it me, or Facebook, or the link?¬† when I click on it, the message I get is¬† “Unable to Subscribe: We were unable to create this subscription.” on a Facebook page.¬† Help?

  82. Chrissy on March 25, 2012 at 5:23 pm

    Thanks so much Mari, awesome post.  Is it possible to change a Community Page a client set up for their business to a proper Fan Page or will they have to start again?  

  83. Courtnie Coulson on March 26, 2012 at 7:09 pm

    Thanks for your positive attitude and pointing out the good. Its been a tough change for me. I have a question. Is there a way to invite your friends like you used to.. I know that there is a place that you can invite via email, and it shows like gmail and all those other things, but not my friends list so I can Just send them a facebook invite. Id love to know if anyone knows how to do this

  84. Linda Sherman on March 28, 2012 at 6:49 pm

    Thanks for the great post Mari

  85. Gupta Jiii on March 29, 2012 at 3:45 am

    Thank for post! ! Great ! !  ! Very helpful information for Facebook time line business page manage tips ! !  

  86. ExhibitCraft on March 29, 2012 at 6:01 am

    Love your advice Mari – thanks for helping us get ready for the big day tomorrow!


    Vickie Siculiano, Marketing Manager

  87. Nicholas on March 29, 2012 at 7:43 pm

    Thanks for all the helpful social media info. I have read quite a few articles from you over the past couple of months, really appreciate it. Time to take the Timeline plunge tonight, kind of excited actually.

  88. Malcolm on March 31, 2012 at 7:35 am

    Crap Crap Crap, goodbye Facebook you’ve finally screwed things up to point where nobody can be bothered to fight the rubbish interface.

  89. Robbins on April 1, 2012 at 7:08 pm

    am newbee on this so very helpful

  90. Frank on April 2, 2012 at 8:00 am

    Great article thanks. Do you know how to remove the “Likes” Box in your timeline. Not the number of fans/likes you have, but the box of pages you like as your page…

  91. Sommillc on April 2, 2012 at 5:04 pm

    INVALUABLE INFORMATION!¬† I don’t know how I found you, but I am SO glad I did!¬† I almost paid $495 for less information!¬† Thank you, thank you!

  92. Concerned Page Admin on April 3, 2012 at 1:36 am

    This is a sensational overview of the new Timeline features.  I am personally devastated by 2 of the changes:
    1. The consolidation of fan comments and posts really doesn’t allow visitors to clearly see what fans think and¬†how they interact with a page; AND
    2.  The removal of the fangate is a CRIME Рas a business trying to build a community and wanting to reward people who are prepared to join that community with content and initiatives, the fact you cannot hide the wall from non-fans makes totally destroys this. Bring back the fangate or at least allow admins to hide the entire wall!  Aside from emailing Facebook, is there a more effective way to lobby this change?

  93. Nicky Somers on April 4, 2012 at 5:42 am

    Great content but does anyone know if it is possible to hide the pages you like on your page? I see somebody else asked this yesterday. Really appreciate any help.

  94. Anonymous on April 4, 2012 at 7:16 am

    I think the new timeline is an opportunity for Facebook pages to become more of a destination site.  As less and less updates appear on the newsfeed facebook page owners will need to drive people to their Facebook page.  Also when Facebook introduce Search the search results will bring people directly to the Facebook page which is a whole new ball game!!!

  95. Kelli on April 6, 2012 at 8:21 am

    ¬†Uh oh! We are an online business so our business name is our website.¬† I hope we don’t get dinged http://www.facebook.com/batteries4less

  96. Ralph on April 6, 2012 at 5:56 pm

    Thanks for the info! 
    How to hide the ‘Activity’ box from the timeline?

  97. Bollywood Gossips on April 7, 2012 at 12:28 am

    thanx alot for this info

  98. Fred Jodsworth Boak on April 7, 2012 at 7:32 pm

    I sure wish facebook would restore “see posts by everyone” (and allow it to be the default) – timeline has essentially ruined an experience a bunch of us had live commenting on a radio show – we would all listen to the show’s stream and comment on the show’s page along with the host of the show, connecting fans all over the world. ¬†Now it seems there’s no way to do that. ¬†I can’t think of a good reason for removing that feature, either.

  99. Mari Smith on April 15, 2012 at 11:06 am

    You have to delete each activity one by one, unfortunately!

  100. Mari Smith on April 15, 2012 at 11:07 am

    Really great points @iancleary:disqus !! 

  101. Anonymous on April 15, 2012 at 11:10 am

    Thank you,  really great article!

  102. Peter on April 16, 2012 at 3:59 am

    I was looking for a way to hide the insights on each fan page. When users click on your number of likes in the apps boxes, it shows a bunch of analytics that I do not want everyone to see–especially competitors. This is equivalent to going on any website and seeing their google analytic charts and numbers. Any help would be much appreciated. Thank you.¬†

  103. Mari Smith on April 16, 2012 at 6:23 pm

    Hi Nicky – no, this isn’t possible. Liked pages are public by default. You can choose to not feature pages though, that may make a difference. (See your Edit Page > Featured section).

  104. Nelecornelis on April 17, 2012 at 8:33 am

    There’s absolutely no other way to use like/fan-gating? And if you are to use the custom tab for non-fans, can you guide visitors, who have clicked on your ad, to this landingpage?¬†

  105. faizanah on April 20, 2012 at 12:27 am

  106. Sdghsghsf on April 24, 2012 at 6:42 am

    i dont like timeline ūüôĀ

  107. Tabala on April 24, 2012 at 6:49 am

    it doesn’t work..

  108. Theme-Dutch on April 30, 2012 at 7:46 pm

    I know that a lot of people here (and some of my friends and
    family) don’t like the Timeline. It’s true. Sometimes it gets too cluttered you
    don’t want to look at it anymore and simply rely on the news feeds. However,
    this infographic hopefully helps quell the doubtful minds. You can have a lot
    of control over your timeline and create a well-organized and
    professional-looking page. Of course, it doesn’t in any way beat the
    gorgeousness of websites; but as far as getting more engaged is concerned, it’s
    already a truly effective tool to use. (And we’re able to really showcase our
    products, which are WordPress themes!)

  109. Mark on May 2, 2012 at 3:24 am

    You are right, the structure of Facebook can never compete to the design of a bespoke website, but part of the beauty of Facebook and part of its success is in the uniform created and sharing. Swings and roundabouts..

  110. Keri at Idea Girl Media on May 2, 2012 at 10:18 am


    Always good to read your thoughts on Facebook and their developments!

    I’ve sent a few people to this post — It’s really quite good and inclusive…simple to understand.

    Thank you for your resourcefulness and leadership.¬† Looking forward to your session at #SMSS12 today…¬† ūüôā


  111. Herrera the James on May 2, 2012 at 8:56 pm

    Timeline in¬†Facebook¬†is useful in my business, it specify the product that I sell or service that I offer and see what my clients want and need :D…

  112. Valerie Howard on May 2, 2012 at 9:12 pm

    This is a great resource Mari, thanks! Although I think¬†these changes¬†are an overall¬†improvement, (perhaps with the exception of no longer¬†being able to set a default wall view or landing tab…) there¬†are¬†certainly¬†plenty of¬†pitfalls to watch out for! Thank¬†you¬†for guiding us through them!¬†I¬†found your tips on image rules especially¬†helpful,¬†as I’ve had a least one client¬†waiting to use the gigantic cover image for a¬†call to action.

  113. Web Designer, London on May 8, 2012 at 7:03 pm

    I think¬† if you are a blogger then it is absolutely vital to add your Blog’s RSS feed. There are many apps that let you syndicate your feed.

  114. FacebookFrustrated on May 11, 2012 at 3:28 pm

    How can I hide photos this new facebook fan page? ¬†We have about 5000 pics some are quite old that we would simply like to hide vs delete. ¬†Suggestions? I don’t seem to be able to find a way! ¬†

  115. Black.Star on May 13, 2012 at 11:09 am

    can we subscribe to page that have timeline? How? I used to subscribe before but now i dont see that option, to subscribe to a page’s updates. Reply soon ūüôā

  116. Morag Hughson on May 22, 2012 at 2:04 am

    In key point number 8, “Showcase apps” you say that “Maps” is one of the facebook default features. How can I have Maps as one of my views on my page? I have a number of tagged places which are reported on my page’s timeline, but I would like to have Maps displayed with the other views (just like it is by default on a personal facebook page).

  117. Csjohnson on May 23, 2012 at 12:11 pm

    Is it possible to convert a Facebook group page into a timeline page?

  118. Facebook Application Developer on May 27, 2012 at 11:23 pm

    Ohh Annie you are so right and thanks for help i have been pleasure to see your message, thanks.

  119. remy etienne lebeau on May 30, 2012 at 6:39 am

    Does liking a particular page also posts updates from that page to my personal facebook timeline and my friends will be able to see it? I would like to subscribe or add facebook page from this website below to my timeline and let my friends see the website updates.
    http://fightmagazine.blogspot.comhttp://fightmagazine.blogspot.com http://fightmagazine.blogspot.com 

  120. Nailah on May 30, 2012 at 12:38 pm

    I’d like to download the fanpage checklist please. ¬†My email address is nailah@nailahporter.com. ¬†Thanks for the information!!!

  121. Sujat Kamal on June 2, 2012 at 3:00 am

    very useful and packed with information that is not easy to get

  122. Tanura on June 3, 2012 at 5:34 am

    Hello…kindly help me…..I am not able to add the app to the favorite views area of my profile page. But i can add the app to my other facebook pages. Kindly help me to add the app to my profile page under the cover picture.

  123. texasaaa on June 6, 2012 at 10:53 pm

    The WHOLE problem with FACEBOOK and will ultimately be its demise is: It’s too darn complicated.¬† You guys keep piling on complications with FB instead of making it easier and less complicated.¬† I predict the end of FB.¬† The person that creates a FB that is easy and has no complications will end up winning this battle.

  124. jani on June 8, 2012 at 1:48 am

    how to chek or open of anther friend his created page in timeline. plzzzzzzzzzzzzzzzzzzzz guide me. plzzzzzzzzzzzzzzzzzzzzzzzzzzzzz

  125. Curly Sue on June 15, 2012 at 1:16 am

    Great post. Facebook made it more difficult to get fans. Now the fastest way to get 1000s of fans is through fan exchange http://www.fanpagers.com

  126. Manoj on June 17, 2012 at 11:55 pm

    Super information… thanks for sharing such an awesome article… !!! ūüôā

  127. Victor Stanescu on June 19, 2012 at 6:54 am

    Hey Mari, this is a great article, thank you for this! 

    I want to share a guide I wrote about  how to use the new Facebook Pages for business, how to start a marketing campaign and some of the latest best practices: Facebook Marketing Guide and Best Practices 
    I’d love your feedback on this!

  128. Strategic Business Plan on June 20, 2012 at 5:24 am

    As it is understood that Facebook is itself a best social networking application and is helping a lot in rising the business technology, specially this article helped me a lot in knowing some hidden tips that are new for me and i got some new ideas, so thanks for sharing. 

  129. Trish on June 22, 2012 at 6:58 pm

    Great article!! Facebook changed my business page to a community page, and I cannot figure out how to change it back. Apparently, there used to be a form to request a miscategorization correction, but I cannot access it. There are instructions in the help center, and I have followed them multiple times, but my page remains a community page. Thanks!!

  130. Trish on June 22, 2012 at 7:00 pm

    Forgot to say, can it be corrected, or do I have to start over? Thanks!
    p.s. I have been trying to fix this for hours:)

  131. Sonjaya on June 28, 2012 at 10:00 am

    I converted my personal profile to a business page and now i have 2 facebook urls on one account. I only want a business page with like features. How do i delete my 2nd personal account and keep my business page at the same time?

  132. Sidneyjrhk on July 2, 2012 at 10:48 pm

    When I post over 10 photos in an album, it used to show on my friends timeline 9 of these photos in 3 x 3. Now it only/always show only 4 on their timeline. How can I post and ALWAYS appear 9 photos view other than only 4?? answer to sidneyjrhk@yahoo.co.uk

  133. Henryfrederick on July 7, 2012 at 10:59 pm

    When I converted from a personal page to a fan page it was supposed to add my contacts. It did not. Why not?

  134. Tressa Anderson on July 17, 2012 at 6:24 am

    Great tips. Thank you for going into detail to explain what the different features of the timeline are. Greatly appreciated.

  135. Tressa Anderson on July 17, 2012 at 6:24 am

    Great tips. Thank you for going into detail to explain what the different features of the timeline are. Greatly appreciated.

  136. Tressa Anderson on July 17, 2012 at 6:24 am

    Thank you for sharing these great tips on how the timeline works and all it’s features. Greatly appreciated. Good knowledge for any newbie to facebook.

  137. Tressa Anderson on July 17, 2012 at 6:24 am

    Thank you for sharing these great tips on how the timeline works and all it’s features. Greatly appreciated. Good knowledge for any newbie to facebook.

  138. VictoriaIpri on July 19, 2012 at 3:24 pm

    Mari, what is your view on a news aggregator-type company¬†whose timeline cover changes frequently? Is the timeline cover for branding (as in “people recognize your brand more easily when the image remains the same”) or is changing the cover every few days a good strategy?

  139. Rev Mary Miller on July 22, 2012 at 4:11 pm

    Mari, I was wondering if you could cover this one small issue; we seem to go up and down on number of likes and subscriptions on our page, but don’t have a way to find out who is leaving and why…any suggestions?

  140. Ginaic on July 26, 2012 at 12:45 pm

    Hi Trish.  I have had the same problem, and have also not been able to get it resolved.  Have you had any luck?  

  141. Adult Media Group on August 6, 2012 at 3:49 am

    August 6th 2012, I still see people without a timeline profile…¬†

  142. Mark Stegman on August 8, 2012 at 7:31 pm

    This is the most comprehensive list detailing how to work with Facebook I have ever seen.  Thanks Mari!  111* 74 was all I was looking for but Wow, you are all over this!!  Thanks again.

  143. Sean McVey on August 16, 2012 at 12:43 pm

    Hey Mari, thanks for the awesome post. I agree that the Posts by Others section needs to be changed. This seems to cut down on customer to company engagement.

    Also, I have a question for you (maybe to annoying to address in a comment). I have a FB page with nearly 1,000 Likes. However, I am changing my brand name and starting a new page. What is the best way to get all of the users that liked my old page to like the new one? Send a mass message? Is there a way to message each person individually? Thanks so much!

  144. sandeep on October 10, 2012 at 2:59 am

    Thanks Mari for this entire check list

  145. saeid on May 4, 2014 at 3:14 am

    This site is very great and indispensable to my thank you to expect continued success with the authorities there are millions of people come easy memlunkalan but I guess I did not bring the language

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  147. Hardik Bhatt on October 9, 2015 at 12:02 am

    Thank you very much for the New fb page information, it is really useful for me.

  148. Beerm Ksa on November 19, 2015 at 2:59 pm

    Unlike many of Facebook’s past product launches and feature upgrades, the company has outdone itself this time with the comprehensive range of guidance for the Timeline design for pages. The following resources are all from Facebook

    Communication of the most beautiful sites on the Internet.

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