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Facebook Marketing: An Hour A Day – Virtual Launch Party May 3

[UPDATE] – we had a marathon seven-hour Virtual Launch Party today (May 3). Here’s a wee video greeting I recorded for my Facebook wall on my iPhone:

First, Chris Treadaway and I co-hosted a three-hour presentation via TinyChat where we discussed many of the chapters in our book, along with the recent changes announced at Facebook‘s f8 conference, and the implications for marketers. The replay of this part will be available shortly! (I recorded my desktop with TinyChat via ScreenFlow and will give it a slight edit).

Then, I went on to lead a four-hour webinar meeting and greeting many of my peeps, and where I continued on to give Facebook marketing ideas, tips, tricks, Ninja secrets, dive deeper into the Facebook changes, do fan page critiques and more.


I’m super excited for a project that’s been a long time coming: my first published book! I’m honored to team up with the talented Chris Treadaway to coauthor Facebook Marketing: An Hour A Day, published by Sybex (a division of John Wiley & Sons).

Facebook Marketing: An Hour A Day (Sybex, May 3, 2010)

Our book officially comes out on Monday, May 3, 2010. Copies are already shipping and we are climbing the charts on!

Virtual Launch Party – You’re Invited!

On Monday, May 3, we’re hosting a VIRTUAL LAUNCH PARTY from 10:00am PST / 1:00pm EST onwards! Come meet Chris and me and a few surprise guests – we’ll be LIVE virtually!

Drop in any time during the day for Facebook marketing Q&A, book excerpts, interviews, prize drawings, lots of fun – you name it! We’ll even have virtual champagne!


Let us know you’re coming via the Facebook Event page – RSVP here.

An Hour A Day series

You may already be familiar with Sybex’s popular “An Hour A Day” series, which include:

Facebook Marketing: An Hour A Day is the ideal comprehensive guide for marketers, business owners and practitioners alike. I’m sure this book will end up flagged, scribbled on and dogeared as you study it! Chris and I outline all the ways businesses can maximize everything Facebook has to offer, from simple quick techniques to full-on campaigns.

Mari SmithChris Treadaway

Table of Contents:

Screenshots taken from my iPad on the Amazon Kindle app for the iPad! 🙂 Yes, our book is available on Kindle (and eBook / Nook).





Expert Contributors to “The Future of Facebook” Appendix:

Chris and I are truly honored by and grateful to the following six professionals, all of whom contributed valuable expertise to our book:

Dave Kerpen Jesse Stay Nick O’Neill
Lauren Cooney Scott McCaskill Kevin Tate

Free Facebook Marketing Online Class!

With Facebook’s product changing so frequently, Chris and I wanted to offer special follow up support for our readers. You can join us in a special series of online trainings, designed to help you get the absolute most out of this book and from your own Facebook marketing efforts!

In our three-part online webinar series, we’ll walk you through exactly how to:

  • Integrate the new Facebook Social Plugins
  • Assess the power of the new Like button for your site
  • Create a compelling Facebook Fan Page
  • Source consistent, relevant content to keep your fans coming back for more
  • Build your raving fan base using creative ways to drive targeted traffic
  • Increase your brand awareness and brand sentiment
  • Easily drive traffic back to your website and blog
  • Engage your fans and turn them into paying customers
  • Rapidly build your opt-in email list
  • Place effective Facebook ads that make people take action
  • And much more.

This workshop series stars on June 3, 2010 and is entirely virtual, so you can attend via your computer from the comfort of your home/office. Each session will be recorded and replays will be available with unlimited access.

Chris and I will share screenshots and our desktop as we guide you through the exact steps you need to build a vibrant, profitable presence on Facebook.

Here’s how to register:

It’s super easy to secure your place in the free 3-part Facebook Marketing online class:

STEP 1: Purchase your copy of Facebook Marketing: An Hour A Day at any of the online retailers listed below.
STEP 2: Access the replays here.

Order Facebook Marketing Now At These Online Retailers: Barnes & Noble Borders
BooksAMillion BestBookBuys 800ceoread

Also available in Amazon Kindle version for your Kindle and/or iPad! Plus, ebook version for your eReader.


Advance praise for Facebook Marketing: An Hour A Day

Chris and I are truly grateful to the following professionals for their support and encouragement:

“This is the ultimate Facebook marketing guide. It provides the most important strategies to take full advantage of Facebook’s best features, make your Facebook presence pop, and generate profits. A must-read!”

Guy Kawasaki – Co-founder of Alltop and former Apple chief evangelist

The best marketing engages buyers with valuable information at the precise moment they are receptive. That’s why my chiropractor shares video exercises with me on Facebook! And it’s darned effective, too. If you want to learn how to tap the communications tool of choice for hundreds of millions of people around the world, study Facebook Marketing. The real-world examples from organizations of all kinds are especially valuable for those who still need to be convinced (like your boss).”

David Meerman Scott, bestselling author of The New Rules of Marketing & PR, now published in 24 languages

“Facebook is a powerful new marketing platform and thanks to this book it just got a whole lot easier to understand and tap.”

John Jantsch author of The Referral Engine

“The social media world is full of people saying they know this tool or that tool. But there’s a reason the first name a lot of people think of when they think of Facebook marketing is Mari Smith. This book shows you how the world’s largest social network can be leveraged for your business. And it’s written by one of few people out there who actually has shown companies how to succeed on Facebook. If you’re trying to leverage Facebook to reach your customers, this book should be on your shelf. It’s on mine.”

Jason Falls, Social Media Explorer, Social media educator, speaker and consultant

This is the only book that walks you through every step of creating, implementing, measuring, and optimizing a successful strategy for engaging on Facebook. Featuring proven strategies and techniques, this approachable guide walks the walk. It shows marketers at all levels how to roll up their sleeves, jump in, and get winning results quickly.”

Brian Goldfarb, Director, Microsoft

“Mari Smith quickly became THE go-to expert before the crowds flocked to Facebook, realizing how powerful this channel is for business. Mari, teamed up with Facebook analytics expert, Chris Treadaway, have created an absolute masterpiece! Facebook Marketing: An Hour A Day is long overdue, and every reader is lucky to have this book at their fingertips so they can tap into the mind of these pioneers and accelerate their success on Facebook by applying these tips.”

Deborah Cole Micek, aka: @CoachDeb, Founder of and Author of Twitter Revolution and Secrets of Online Persuasion

“Even though (or perhaps because) it’s transforming the way businesses interact with customers and prospects, Facebook is often confusing, and counter-intuitive. Not any more. Chris and Mari have created the Holy Grail, a book where nearly every page is worthy of an underline, highlight, or dog ear. With some companies posting to Facebook twice a month, and others posting banalities four times daily, the content strategy guidelines alone make this book indispensable. Buy two copies – keep one for yourself, and mail one to a company whose unfocused Facebook approach drives you crazy.”

Jay BaerConvince & Convert

“Mari and Chris have a very unique gift in that they can’t take the very complex and sophisticated paradigm of marketing on of the world’s largest social networks and present it in a way that anyone can understand and more importantly, put into practice.”

Brian Solis, author of Engage, the complete guide for businesses to build and measure success on the new web

“I love books that start with strategic planning. Just about every Facebook title I’ve seen is obsessed with secret tips and tricks, without ever encouraging the reader to identify what they’re trying to accomplish in the first place. Chris and Mari have done a splendid job putting those tips and tricks into a meaningful context and I know I’ll be studying my copy to improve my own Facebook presence. If you’re looking for the full picture, the “why” along with “what” and “how”, then this is your book.”

Dave Taylor, online entrepreneur.

Every marketer knows they need to be on Facebook and other social networks, but few know how to do it right. Chris and Mari have created what is essentially a user’s manual for anyone managing a brand or advertising a business on Facebook. Whether you’re new to social networking or a savvy user, this book provides the tools every marketing professional needs, from getting setup the right way to managing successful, targeted advertising campaigns. The book’s step-by-step format makes what many consider a daunting undertaking seem like a more manageable process for even the busiest marketers by helping you prioritize your time online.”

Peter VanRysdam, Chief Marketing Officer, 352 Media Group

“Not only does FBMHD provide a practical framework for Facebook marketing, but it also offers a 360-degree perspective on how social media connects with a cross-section of marketing disciplines. By reading and using FBMHD, social savvy marketers gain the strategies, tactics and tools to cross the chasm from a hope-it-works community to a well-performing channel for marketing and communications.”

Adam Weinroth, VP of Strategic Marketing, Demand Media [See Adam’s Twitter page. Yes, his pic is sideways. ;)]

Additional Recommended Facebook Marketing Reading

And, just to whet your appetite while you’re waiting for your book to arrive (unless you’re anything like me and get the Kindle/iPad version right now!), here are several tutorial blog posts that you may find helpful too:

If you have any comments, questions, concerns, challenges, (rave reviews!) – anything to do with Facebook Marketing, please do share in the Comments below:

Mari Smith

Often referred to as “the Queen of Facebook,” Mari Smith is widely known as the Premier Facebook Marketing Expert and a top Social Media Thought Leader. Forbes describes Mari as, “… the preeminent Facebook expert. Even Facebook asks for her help.” IBM named Mari as one of seven women that are shaping digital marketing. Mari is an in-demand keynote speaker, corporate social media strategist, dynamic live webcast host, and popular brand ambassador. She is coauthor of Facebook Marketing: An Hour A Day, and author of The New Relationship Marketing.

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  1. gwenmcgreen on May 27, 2010 at 11:33 am

    Great article. I would have said that marketing through facebook requires more than an hour but the general insight and the tips in the article are worth reading.
    Thank you for sharing this valuable information.

  2. gwenmcgreen on May 27, 2010 at 2:22 am

    Great article. I would have said that marketing through facebook requires more than an hour but the general insight and the tips in the article are worth reading.
    Thank you for sharing this valuable information.

  3. gwenmcgreen on May 26, 2010 at 7:26 pm

    Great article. I would have said that marketing through facebook requires more than an hour but the general insight and the tips in the article are worth reading.
    Thank you for sharing this valuable information.

  4. Cindy Hamilton on May 3, 2010 at 5:39 pm

    Big congratulations to you and Chris Treadaway on the release of your new Facebook Marketing book. I’m eager to check it out and implement some new ideas. With so many daily users, Facebook has such powerful potential.
    Enjoying your live, virtual book launch party!

  5. Lisa Schulteis on May 3, 2010 at 11:16 am

    Enjoying the launch today. Wish I could stay for the whole launch!

  6. marveen1 on May 3, 2010 at 5:57 am

    Best of Luck today on your book launch! I remember a long time ago you helped me figure out how to place an app on my site that was driving me nuts. I couldn't believe you answered my post. I was so grateful! I am a medium for heavens sake, we can banish ghosts but don't know what to do with a widget! Buying my copy of your book on Amazon.
    MarVeena- @theghostqueen

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