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12 Tenets of Relationship Marketing Effectiveness

Heart Hands - Mari Smith

Relationship marketing refers to everything you do to make your prospective and current customers aware of your products and services, position your business in their minds as the obvious choice, and help you to build lifelong, profitable relationships with them. Whereas the traditional marketing approach is transactional, relationship marketing is relational. Old-style marketing mostly focuses…

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A social media superstar is a person who has reached a certain level of industry leadership and success, in the eyes of his/her fans, followers and peers. And, these leaders naturally possess the ten qualities detailed in this post. Most of these characteristics transcend industries, and many of them transcend those who have or are…

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Social Media Success Summit 2011 - Facebook Event

Any time you offer an event – live or virtual – there are several ways you can capitalize on Facebook’s tools to increase your event registrations. Thing is, many Facebook users create all manner of events and insist on inviting all their friends… only to upset those friends with the constant barrage of invitations and…

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Facebook Summit

The Facebook Success Summit 2010 is the web’s largest online Facebook marketing conference. I’m honored and thrilled to team up with Mike Stelzner, founder of SocialMediaExaminer.com for the third time to bring you this particular summit – dedicated exclusively to helping you master Facebook Marketing for your business. Over 1,800 businesses have already signed up,…

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Personal_Professional_Private

Ever since I landed on “Planet Facebook” in spring of 2007, I’ve been a raving evangelist for the platform and all it can help society to accomplish both from a personal and business standpoint. As much flack as he gets, I have tremendous admiration for CEO, Mark Zucerkberg, and his vision to make a profound…

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[UPDATE] – we had a marathon seven-hour Virtual Launch Party today (May 3). Here’s a wee video greeting I recorded for my Facebook wall on my iPhone: First, Chris Treadaway and I co-hosted a three-hour presentation via TinyChat where we discussed many of the chapters in our book, along with the recent changes announced at…

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