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Facebook Comments Plugin Upgrades – What You Need To Know

The Facebook Comments Box Social Plugin now includes incredible, game-changing features. When you add this plugin to your blog/website, visitors can leave a comment as their Facebook profile or any Page they administer. They can choose to have their comment posted to their Facebook wall (Profile or Page, depending upon how they made the comment). The comment also publishes to the News Feed of their friends/fans. To quote Facebook:

Distribution: Comments are easily shared with friends or with people who like your Page on Facebook. If a user leaves the “Post to Facebook” box checked when she posts a comment, a story appears on her friends’ News Feed indicating that she’s made a comment on your website, which will also link back to your site.

Friends and people who like the Page can then respond to the discussion by liking or replying to the comment directly in the News Feed on Facebook or in the Comments Box on your site. Threads stay synced across Facebook and on the Comments Box on your site regardless of where the comment was made.

These screenshots were taken from TechCrunch‘s post on this subject. To leave a comment on a website/blog that has the new Comments Box Social Plugin, just click “Add a comment” and the text field opens up. If you’re logged into Facebook as your personal profile, you’ll see confirmation that you’re posting as yourself. There is an option to change this as you can see in Step 2 below. And in Step 3 – you’ll see a dropdown with any fan Pages you administer.

Facebook Comments Plugin - Add Comment

Step 1 – click “Add Comment”

Facebook Comments Plugin - Change

Step 2 – click Change if you wish to switch to your Page

Facebook Comments Plugin - Switch to Page

Step 3 – select the Page you wish to post as

The really cool part is when anyone comments on the comment inside of Facebook, that comment instantly ports over to the original blog post/web page! And, conversely, additional comments made on the original comment sync back to Facebook. In other words, whether comments are made inside or outside of Facebook, the thread is synchronized in both places. Same goes for likes on the comments. 🙂

This is an awesome way to create *significantly* more engagement. Plus, when you make regular comments as your Page on popular blogs, you’ll be able to bring much more visibility and traffic to your Facebook Page.

The screenshot below was taken from my Facebook Page wall – it’s the comment I made on TechCrunch’s post that then auto-posted to my Page wall and ensuing comments synced in both places (plus in the stream of fans). As you can see, Facebook makes it clear that you’re actually posting onto the original site/blog as well, per the “Comment on (site name)” button.

Facebook Comments Box Social Plugin on TechCrunch

My comment written on TechCrunch posted to my Page wall

Social Relevance

Something of note: first line comments on the original post are displayed according to social relevance – meaning that you’ll see comments made by friends above those made by non-friends. I’m not sure how happy Facebook users will be about this, given the pushback about non-chronological Page wall posts*… but, we’ll see! It actually encourages even more engagement when you see people you know leaving comments – I know I feel more inclined to add a reply to people I know vs. those I don’t know.

*Facebook Page wall posts now have a new filter – see top right of your wall: (Page Name) and Top Posts with a little arrow next to it. Click that to then switch to Most Recent – aka chronological order! See my post that I’ve now updated at: Essential Guide To Facebook Page Changes [SCREENSHOTS]

Adding the Comments Box Plugin

My guess is many savvy bloggers will be adding the Comments Plugin to their blog… and may well decide to replace systems like Disqus or Livefyre. That is, unless these third party systems are somehow able to integrate the upgraded Facebook Comments Plugin. Hmm! (Much as I love Disqus, I may choose to use the new Facebook Comments tool instead/as well… soon!)

Get the code for the Facebook Comments Box Social Plugin here.

Check out Facebook’s video below about the Comments upgrades. Plus, See TechCrunch’s post to give the new Comments a test run.

Moderation Tools

The Comments Plugin includes moderation tools so when you add the Plugin to your blog/website, you can keep any spam under control. Given users are posting as their Facebook Profile or Page, there’s actually less chance of trolls and spammers troubling you on your blog. Love that!

According to

The moderation settings allow admins to add other admins or moderators, use a standard keyword blacklist, create a custom blacklist, set common grammar mistakes to be auto-corrected, and permit or deny third-party logins. They can also set the moderation mode to “Make every post visible to everyone by default” or “Let me approve each comment before it’s shown to everyone”.

Aha, as I was completing this post, a rather nasty comment showed up on my comment thread of TechCrunch’s post. Fortunately, one of my buds alerted me via DM and I was able to go in and report/remove/ban the person from my fan Page. I’m not entirely sure if that ban then prevents the same person from returning to the original post or if they would need to be banned by the Admin of the blog with the Plugin. Hm.

Also, though I have my Page Profanity filter enabled, the troll put spaces into their expletives so it didn’t trip the filter. Interesting. More words to add to the Moderation Blocklist!

With these comment threads now having extensive visibility potential by showing up both on Facebook (walls and News Feeds) and on the originating post, moderating duties now just expanded… again. But, fortunately, we can moderate on our Profile/Page or the blog and both places retain any changes made.


When Facebook users comment on your comment, you’ll get a notification on Facebook. What’s interesting to note is that the link in the notification takes you back to the original post.

New Facebook Comments Notifications

New Facebook Comments Notifications

Are there any downsides?

Possibly these six:

1) LIMITED LOGINS: Some users may be resistant to putting all their comments into one giant Facebook basket. At present, Facebook does offer the option to login through your Yahoo ID and indicates that additional logins are coming. Certainly, Twitter and Google would be great. (See TechCrunch’s post for more on this aspect). But, still, I do like Disqus!

Login Using Yahoo or Facebook

Login Using Yahoo or Facebook

2) PAGE MODE: When you’re using Facebook in Page mode, the Comments Box Social Plugin completely disappears. This has been a bug with all plugins since the Page Upgrades on February 10th. The Like Button and Like Box, most notably, vanish when viewing sites in Page mode. Presumably, Facebook are working on these bugs.

3) SEO: When you comment on blogs, typically your comment is linked to your own website/blog giving you added visibility and search engine optimization. But, if a blog switches to the upgraded Facebook Comments Plugin only, you’re adding to Facebook’s SEO. Which, of course, when posting as your Page can be a good thing. 😉

4) FACEBOOK BLOCKED: Users would not be able to comment if their workplace or country blocks Facebook. (Props to InsideFacebook for this).

5) LOAD TIME: With a large number of comments, this does seem to slow down the page load time.

6) BUGS: As this is a brand new upgraded plugin, it’s a bit buggy. I noticed on a few refreshes (of TechCrunch’s post), often all but one of the comments was truncated and I couldn’t access the buttons in order to make a comment. I’m sure the Plugin will become more stable over time.

Change your Employer to your Official Page

One tip I want to make sure you know about is to ensure the Employer field on your personal Facebook Profile has been correctly linked to your official fan Page (assuming you’d like it that way!). Why? Because any time you post a comment as your personal profile on third party sites via the upgraded Facebook Comments tool, your employer link automatically posts too.

In the screenshot below, my buddy, Dave Kerpen, has added a comment on TechCrunch’s post via his personal profile. Alongside Dave’s name, you can see “CEO at Likeable Media” which is hyperlinked to his fan Page. This information is pulled from the Employer section of our personal Profiles.

Facebook Comments - Employer Link

Your Employer Shows on Facebook Comments

When Facebook upgraded Profiles to the new design, the Employer field automatically hyperlinked to a Community Page. I recommend changing this to your official fan Page for extra exposure and marketing. Click Edit Profile > Education and Work > then see if you can just type the name of your fan Page and select from the dropdown menu. It can be tricky! If that doesn’t work, try typing in the full URL of your Page. If that doesn’t work, W Ching Ya has a great tutorial that is a bit tecchie but it does work!

Of course, you may choose to post comments as your Page when using the new Facebook Comments Plugin, in which case there is no additional information/links. Just your Page, which is great.

Let me know your thoughts on this awesome upgrade to the Comments Plugin. I really feel it’s another step forward for Facebook as the next generation Internet. Like it or not, Facebook is becoming truly ubiquitous across the web – not just the social network web, but Facebook is turning the entire world wide web into one giant social site. What do you think?

Related posts:

Mari Smith

Often referred to as “the Queen of Facebook,” Mari Smith is widely known as the Premier Facebook Marketing Expert and a top Social Media Thought Leader. Forbes describes Mari as, “… the preeminent Facebook expert. Even Facebook asks for her help.” IBM named Mari as one of seven women that are shaping digital marketing. Mari is an in-demand keynote speaker, corporate social media strategist, dynamic live webcast host, and popular brand ambassador. She is coauthor of Facebook Marketing: An Hour A Day, and author of The New Relationship Marketing.

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  2. Anonymous on December 17, 2011 at 3:42 pm

    Good article, but I still have a question. When I put my comment in after the comment section of an online article, it goes away when I log out of Facebook.  It doesn’t look like any of the other commenters get lost, just me.  Then when I log back into Facebook, I can see it again.  Why is this?

    • Anonymous on December 17, 2011 at 3:52 pm

      YES!!!  That is EXACTLY what happens to me!  Could someone please respond to this issue?!!!  As far as I’m concerned, Facebook is crap.  They steal your personal info. to sell to their backers and NEVER, NEVER, NEVER respond to questions!!!

      • Mari Smith on December 18, 2011 at 6:26 pm

        Please note @b68ddfef40a0d71b281918325c0299a5:disqus – I do NOT work for Facebook nor do any of my team. I’m not able to provide tech support for tech issues with Facebook’s plugins. Thank you for understanding. 

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