Facebook Timeline for Business Pages – 21 Key Points To Know

If you have not yet converted your Facebook fan page over to the new Timeline design, your page will automatically convert on March 30th, 2012 which is coming up fast. This post covers the majority of basic settings and features you need to know. Even if you’ve upgraded, you’ll find some tips here!

First, review this marked up screenshot for a tour of most of the features — click the image to view full size (you may need to click again on the image on the next page):

Facebook Timeline for Pages - Guide

Facebook Timeline for Pages - Guide (click to see full size)

Cover image replaces default landing tab

One of the biggest feature changes that many businesses are upset about is the removal of a default landing tab. That is, where you can create a custom landing page for non-fans using an iFrame app, and add rich media, an opt-in box and/or a compelling reason to join your fan page. In addition, many businesses made use of the “like-gating” or “fan-gating” feature on these default custom landing tabs where you could entice your fans to click the Like button and then reward them with a special benefit such as a coupon code, or unique content just for fans.

The good news is you can still have custom tabs, plus the like-gating element still functions. You just can’t set a default landing tab. However, each of your apps still has its own unique URL. That means you can drive traffic to any “landing” page you wish – from within Facebook via ads, your profile and other places as appropriate; and from outside Facebook on your website/blog, other social profiles, tweets, email campaigns, email signature files, and so forth.

With the new Timeline design, you’ll notice the generously large cover image at the top of your page. You may find that you care less and less about a default landing tab with this piece of prime real estate that is always visible to fans and non-fans as they land on your page. The dimensions are 851 pixels wide by 315 pixels high. It’s a wonderful place to showcase photographs and graphics pertaining to your brand/business. Personally, I’m very excited about the cover image! The possibilities are endless… even with the tight rules around what content cannot be placed on cover images (see key point #4 below).

21 Key Points To Know About Timeline for Pages

To keep you on track with the change, here’s a list of 21 key points about the new Timeline design:

1. Preview

You have a chance to preview your page(s) first, made all the edits you wish, get it just the way you want it, then publish. Look for the preview option at the top of your page in the old design. Or, see a list of your pages here and turn on page preview mode. Before you publish, at minimum just have an attractive cover image loaded.

2. March 30

Your page will automatically convert on March 30. My advise is don’t wait. There really is no strategic advantage to waiting … okay, maybe if you have a really hot custom landing tab with a like-gating campaign that’s going extremely well. Otherwise, go for the upgrade now and lead the way by educating your fans on all the new features.

3. Cover Image

Dimensions for the large cover image is 851 x 315 pixels.  If you upload an image that’s smaller than these dimensions, it will get stretched to this larger size. The image you upload must be at least 399 pixels wide. Facebook encourages you to change your cover image as often as you wish. Newsflash: each time you change your cover image, this posts on to your wall and goes out into the news feed of your fans. You may find the activity itself doesn’t get great Edgerank (visibility score in the news feed). So, what you can do is hide the activity on your wall, then share the new cover image with a call to action in the textual area, e.g. We’re celebrating 10,000 fans today and just changed our cover image in honor of all of You! Click like if you like! :) (To be clear, that message does *not* go ON your cover image itself. You’re posting your cover image on your wall with the message as a description.)

4. Image rules

Do not put contact info, calls to action, or arrows pointing to the Like or Share button on your cover image. See the Page Guidelines here. Contact info should go in your about section. The no calls to action rule is likely because Facebook has been very generous with this large piece of real estate … however, the company does not want us to run hogwild with all manner of promotions and campaigns for free! Those come at a price and are called Facebook ads! And the new Premium Ads and Reach Generator. And, the one I’m most excited about: Offers (that one is actually free to set up, though currently only available to large brands).

5. Profile picture

Your profile picture is always a square and is displayed at 125 x 125 pixels or 150 x 150 pixels, depending on the size of someone’s screen. The photo you upload must be at least 180 x 180 pixels. Facebook discourage page owners from changing their profile picture that often. This is the primary, instantly-recognizable image that tracks you throughout Facebook wherever your posts go and wherever you comment as your Page.

6. Landing tab

You can no longer set a default landing tab. Make good use of the cover image, instead (see #3 above) and the three main apps (see #8 below). Plus, drive traffic to whichever tab you wish (see #7 below).

7. App URLs

Custom apps all still function, including the fan-gating feature. Each tab/app still has a unique URL so you can drive traffic from inside or outside Facebook to any ‘landing page’ you wish.

8. Showcase apps

Just below your cover image, your ‘tabs’ are now displayed as apps or views. You can have a max of 12, though only four are always on display. The first one is always Photos and cannot be moved. ‘Views’ are Facebook’s default apps or features such as Photos, Events, Likes, Notes, Map. Apps are all third party apps.

9. Custom thumbnail

You can add a custom thumbnail image to all your apps. The dimensions are 111 x 74 pixels. These are great areas to get creative and add seamless branding, calls to action, and specials. To add/change a custom thumbnail, first expand all apps by clicking the small down arrow to the right of the four app display. Then hover over any app > click the edit pencil > click Edit Settings > click Change next to Custom Tab Image (opens in a new window) > click Change > upload an image. Voila. The image loads and saves right away. (I have noticed bugs with this feature and have often seen other pages’ thumbnails appear… you may need to upload a couple times to get your image to stick!).

My Irish and Scottish friends across the pond have done a super job of their Timeline branding on Social Stars – the image below shows their creative use of the custom app thumbnails. But do check out their cover image, too. It’s one of my favorites!

Social Stars - Custom App Images

Custom App Thumbnail Images on Social Stars UK Fan Page

10. Liked button

The like button now tuns to “liked” when clicked. Users can HOVER for options, including adding to an Interest List(s). The Liked button is a great new feature as it visually informs fans that they have already liked the page. However, the hover feature and ability to add pages to Interest Lists is very new and really not obvious at all. (See #11 and my next blog post!)

Facebook Liked Button Options

Facebook Liked Button - Options on Hover

11. Interest Lists

Encourage your fans and visitors to add you to an Interest List; let them know which topic is best, e.g. my Page would be best added to a list called Facebook Tips, or Facebook Marketing, or Social Media Marketing. (Interest Lists are brand new as of March 8th. More on the new Interest Lists in an upcoming post! Speaking of lists, please do subscribe to my popular Facebook Experts and Resources list, with 77 people and pages and currently over 800 subscribers.

Got Facebook questions? Come join my community of over 260,000 fans and subscribers! Just click the Subscribe and Like buttons below to connect with me on Facebook!

12. Milestones

You can go back in time to add business milestones on your Timeline. When you do, these will post at the right date, and go out into the news feed of your fans and create more visibility and engagement. The full extent of the actual timeline element of the Timeline design is geared toward what Facebook calls “Legacy Brands” – those brands with historical data spanning decades that they’d like to feature.

13. Wall Filters

Page walls now have four filters: Highlights, Posts by Page, Posts by Others, and Friend Activity. There is no way to set the wall to be posts by everyone. The default is always Highlights. In your page settings (Admin Panel > Manage > Edit Page > Manage Permissions), you can choose to not let anyone write on your wall, or to not display Posts by others. However, I recommend that you leave the settings on to allow everyone to write on your wall, everyone can add photos and videos, and show the box for Recent Posts by Others.

14. Pin posts

Any post made by the Page can be pinned the top of the wall for up to 7 days. I suggest rotating which posts are pinned and not letting any post sit there for longer than 1-2 days. You never know how many repeat visitors are coming to your Page and you want to keep it fresh for them.

Enjoying this post? Tweet to let me know – just click the button below (opens in a popup, you’ll have a chance to see and edit the tweet!):

15. Highlight posts

Page admins can choose to display any post made by the Page or by others as ‘double wide’ – meaning the post spreads across both columns of the Timeline. Hover over a post and click the star icon to highlight.

16. Posts by others

Posts made by others (fans and non-fans) are in a small box at the top right called Recent Posts by Others. You can scroll in this field without leaving your wall: first click ‘More Posts’ on the lower left of the box and use your mousewheel or the vertical scroll bar. Or click ‘See All’ for a popup box. For viewing and moderating, it’s easier to view these posts on the Posts by Others wall filter, though, as mentioned in #13 above.

17. Default wall

You cannot set a default wall view – it’s always Highlights. I’m seeing a few disappointed page owners talk about this. I tend to agree – the new Timeline for Pages design seems to really favor brands and businesses showcasing themselves vs. making it community-focused. However, with creative use of your cover image and changing it regularly, I believe you can build a wonderful culture of mutual respect between you and your fans. (I’m working on a strategy just now to change up my fan page cover image every 1-3 days; I’m experimenting with montages of featured fans which has been received very well by my Facebook community).

Mari Smith - Facebook Page - Montage of Fans

Mari Smith - Facebook Page - Montage of Fans

18. Personalization

Page Timelines are personalized for each person viewing: every page wall includes ‘friend activity’ at the top right where the person viewing will see one post from the past from a friend (or a Facebook user to whom the viewer has subscribed). Frankly, I think this is a complete waste of valuable real estate and I’m already tiring of seeing old (no-longer-relevant) posts repeatedly dredged up when viewing my own page and/or other pages while logged in as my profile. I hope, on the next feature overhaul, that Facebook removes this section and replaces with something more valuable – or enlarges the Posts by others area! That’s my $0.02!

In addition to the one post displayed at the top right of the wall, any Admin or visitor to your page can view your Timeline wall via the ‘Friend Activity’ filter mentioned in #13 above.

19. Adjust photos

You can now reposition photos shared by you or others on your page: hover and click the edit pencil, then click Reposition photo, then drag the image where you want it, and click Save.

20. Messages

Fans and visitors can now private Message fan admins – you can turn this feature off in your settings but it might be a good idea to leave it on to encourage connection from prospects! You cannot initiate messages as your page; you can only communicate via Messages when someone contacts you first. The one drawback of yet another method of communication is that you may need to add more community managers to deal with the increase in emails. You’d be surprised at how many people start to contact you via your page!

21. Admin Panel

It takes several more clicks to get to the various settings of your Page now. You may have to dig deep to find features that were once just one click away. For example, to view your Hidden Posts (posts flagged as spam by Facebook that are only visible to Page Admins, to the person/page who made the post, and to friends of that person) – previously it was ONE click on the Hidden Posts link under your Wall on the left. Now, it’s FIVE clicks to get to the same place! Click Admin Panel > Manage > Use Activity Log > All (upper right menu) > Spam. From there, hover over the spam icon to the right of any post that is not spam, and click Unmark as Spam.

So, those are 21 key points I’ve compiled. I’m sure there are many more to add – stay tuned for additional posts on the subject of the new Timeline for both Pages and personal Profiles. Meantime, here are even more tips and resources to help you on this journey of mastering the latest round of Facebook changes. (I hope your seatbelt is fastened; it’s been non-stop at Facebook HQ for some time now what with the IPO.)

Customize Your Facebook Page – video tutorial

If you’re brand new to the Timeline design for Pages, this handy video by the Facebook team is well worth the 3.5 minute watch:

Facebook’s Page Guidelines and New Timeline Page Tutorial

Unlike many of Facebook’s past product launches and feature upgrades, the company has outdone itself this time with the comprehensive range of guidance for the Timeline design for pages. The following resources are all from Facebook:

  • Plus, for even more guidance, go to www.LearnFacebookPages.com for an interactive course – this is brought to you by Facebook and is very well done! You may need to temporarily disable popup blockers for the course to start.
  • View more Facebook video guides here.
  • Read the revised Page Guidelines here.
  • Download Facebook’s PDF Pages Overview here.
  • Want to read up on how other businesses are creating success with Facebook’s variety of products? Check out this nifty, interactive resource – Facebook Success Stories.

Recommended reading:

You made it down here! Good news – when you convert your page to the new Timeline design, you won’t lose anything. Well, that is, unless you’re a local business with a Place Page, in which case you will lose your Recommendations, for now. I understand they are coming back in the next week or two. Last week I did see that anyone could still write a Recommendation for your business and post to their personal profile to share with their friends – the popup shows upon clicking the Like button. However, I’m not seeing that popup option any more. Plus, the new Timeline design of Place Pages currently has nowhere to display these Recommendations. At least not that I could find. So, it seems Facebook is working on this feature.

Phew, so there you have it!! This turned into a monster blog post, even though I kept saving more in-depth discussion for SO many of these new features – and new optimization strategies – for future posts. Let me know if you found this helpful in the comments below. Is there anything missing? Where are you feeling most stuck?

Facebook 2012 Fan Page Checklist

To download my 14-page Facebook 2012 Fan Page Checklist, just pop your name and email below and I’ll give you instant access to this popular document (over 17,900 downloads!). The checklist part is the first five pages; the rest is all endnotes explaining the elements of your page and how best to set up and optimize for marketing and engagement.

Facebook Fan Page Checklist - Thumnail2

This version is hot off the presses, and includes all the latest Facebook Timeline features.

Mari Smith

Forbes Top Social Media Power Influencer | Facebook Marketing Expert | Globe-trotting Speaker, Author | 'Mari like Ferrari' | Bubbly Scottish-Canadian!

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Posted in Facebook Fan Pages, Facebook for Business, Facebook Marketing
  • Ralph

    Thanks for the info! 
    How to hide the ‘Activity’ box from the timeline?

  • http://www.bollywood-gossips.net/ Bollywood Gossips

    thanx alot for this info

  • Fred Jodsworth Boak

    I sure wish facebook would restore “see posts by everyone” (and allow it to be the default) – timeline has essentially ruined an experience a bunch of us had live commenting on a radio show – we would all listen to the show’s stream and comment on the show’s page along with the host of the show, connecting fans all over the world.  Now it seems there’s no way to do that.  I can’t think of a good reason for removing that feature, either.

  • uras
  • http://marismith.com Mari Smith

    You have to delete each activity one by one, unfortunately!

  • http://marismith.com Mari Smith

    Really great points @iancleary:disqus !! 

  • Anonymous

    Thank you,  really great article!

  • Peter

    I was looking for a way to hide the insights on each fan page. When users click on your number of likes in the apps boxes, it shows a bunch of analytics that I do not want everyone to see–especially competitors. This is equivalent to going on any website and seeing their google analytic charts and numbers. Any help would be much appreciated. Thank you. 

  • http://marismith.com Mari Smith

    Hi Nicky – no, this isn’t possible. Liked pages are public by default. You can choose to not feature pages though, that may make a difference. (See your Edit Page > Featured section).

  • Nelecornelis

    There’s absolutely no other way to use like/fan-gating? And if you are to use the custom tab for non-fans, can you guide visitors, who have clicked on your ad, to this landingpage? 

  • faizanah
  • Sdghsghsf

    i dont like timeline :(

  • Tabala

    it doesn’t work..

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  • Theme-Dutch

    I know that a lot of people here (and some of my friends and
    family) don’t like the Timeline. It’s true. Sometimes it gets too cluttered you
    don’t want to look at it anymore and simply rely on the news feeds. However,
    this infographic hopefully helps quell the doubtful minds. You can have a lot
    of control over your timeline and create a well-organized and
    professional-looking page. Of course, it doesn’t in any way beat the
    gorgeousness of websites; but as far as getting more engaged is concerned, it’s
    already a truly effective tool to use. (And we’re able to really showcase our
    products, which are WordPress themes!)

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  • http://www.strategyinternetmarketing.co.uk/ Mark

    You are right, the structure of Facebook can never compete to the design of a bespoke website, but part of the beauty of Facebook and part of its success is in the uniform created and sharing. Swings and roundabouts..

  • http://ideagirlmedia.com/ Keri at Idea Girl Media


    Always good to read your thoughts on Facebook and their developments!

    I’ve sent a few people to this post — It’s really quite good and inclusive…simple to understand.

    Thank you for your resourcefulness and leadership.  Looking forward to your session at #SMSS12 today…  :)


  • Herrera the James

    Timeline in Facebook is useful in my business, it specify the product that I sell or service that I offer and see what my clients want and need :D…

  • http://twitter.com/ValerieHowardPR Valerie Howard

    This is a great resource Mari, thanks! Although I think these changes are an overall improvement, (perhaps with the exception of no longer being able to set a default wall view or landing tab…) there are certainly plenty of pitfalls to watch out for! Thank you for guiding us through them! I found your tips on image rules especially helpful, as I’ve had a least one client waiting to use the gigantic cover image for a call to action.

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  • Web Designer, London

    I think  if you are a blogger then it is absolutely vital to add your Blog’s RSS feed. There are many apps that let you syndicate your feed.

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  • FacebookFrustrated

    How can I hide photos this new facebook fan page?  We have about 5000 pics some are quite old that we would simply like to hide vs delete.  Suggestions? I don’t seem to be able to find a way!  

  • Black.Star

    can we subscribe to page that have timeline? How? I used to subscribe before but now i dont see that option, to subscribe to a page’s updates. Reply soon :)

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  • http://www.facebook.com/MoragAnnHughson Morag Hughson

    In key point number 8, “Showcase apps” you say that “Maps” is one of the facebook default features. How can I have Maps as one of my views on my page? I have a number of tagged places which are reported on my page’s timeline, but I would like to have Maps displayed with the other views (just like it is by default on a personal facebook page).

  • Csjohnson

    Is it possible to convert a Facebook group page into a timeline page?

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  • http://www.socialcubix.com/ Facebook Application Developer

    Ohh Annie you are so right and thanks for help i have been pleasure to see your message, thanks.

  • http://www.facebook.com/annieoliveri Annie Oliveri
  • remy etienne lebeau

    Does liking a particular page also posts updates from that page to my personal facebook timeline and my friends will be able to see it? I would like to subscribe or add facebook page from this website below to my timeline and let my friends see the website updates.


  • remy etienne lebeau

    Does liking a particular page also posts updates from that page to my personal facebook timeline and my friends will be able to see it? I would like to subscribe or add facebook page from this website below to my timeline and let my friends see the website updates.
    http://fightmagazine.blogspot.comhttp://fightmagazine.blogspot.com http://fightmagazine.blogspot.com 

  • http://NailahPorter.com/ Nailah

    I’d like to download the fanpage checklist please.  My email address is nailah@nailahporter.com.  Thanks for the information!!!

  • http://www.facebook.com/WorldofPredictions Sujat Kamal

    very useful and packed with information that is not easy to get

  • Tanura

    Hello…kindly help me…..I am not able to add the app to the favorite views area of my profile page. But i can add the app to my other facebook pages. Kindly help me to add the app to my profile page under the cover picture.

  • texasaaa

    The WHOLE problem with FACEBOOK and will ultimately be its demise is: It’s too darn complicated.  You guys keep piling on complications with FB instead of making it easier and less complicated.  I predict the end of FB.  The person that creates a FB that is easy and has no complications will end up winning this battle.

  • jani

    how to chek or open of anther friend his created page in timeline. plzzzzzzzzzzzzzzzzzzzz guide me. plzzzzzzzzzzzzzzzzzzzzzzzzzzzzz

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  • Marielaina Perrone

    Thank you….thank you…..thank you!
    Great posting. Just what I was looking for.

    Marielaina Perrone DDS

  • http://twitter.com/curlysue01 Curly Sue

    Great post. Facebook made it more difficult to get fans. Now the fastest way to get 1000s of fans is through fan exchange http://www.fanpagers.com

  • Manoj

    Super information… thanks for sharing such an awesome article… !!! :)

  • http://www.vectorash.ro Victor Stanescu

    Hey Mari, this is a great article, thank you for this! 

    I want to share a guide I wrote about  how to use the new Facebook Pages for business, how to start a marketing campaign and some of the latest best practices: Facebook Marketing Guide and Best Practices 
    I’d love your feedback on this!

  • http://wordsthatexpress.com/ Strategic Business Plan

    As it is understood that Facebook is itself a best social networking application and is helping a lot in rising the business technology, specially this article helped me a lot in knowing some hidden tips that are new for me and i got some new ideas, so thanks for sharing. 

  • Trish

    Great article!! Facebook changed my business page to a community page, and I cannot figure out how to change it back. Apparently, there used to be a form to request a miscategorization correction, but I cannot access it. There are instructions in the help center, and I have followed them multiple times, but my page remains a community page. Thanks!!

  • Trish

    Forgot to say, can it be corrected, or do I have to start over? Thanks!
    p.s. I have been trying to fix this for hours:)

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