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Top Five Facebook Marketing Mistakes – And How To Fix Them!

top five facebook mistakes

If you’ve been feeling overwhelmed by the constant changes on Facebook and frustrated with a lack of solid results, you’re not alone. Many small to medium size business owners – even Fortune 500 companies – find it challenging to properly reach their fans and struggle to measure real monetary results from their Facebook marketing efforts… You’re more than likely making many, many mistakes on Facebook every single day that are costing you money… simply because

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Posted in Events, Facebook Advertising, Facebook Fan Pages, Facebook for Business, Facebook Marketing, Facebook Tips

24 Highly Useful Facebook Marketing Features, Tips and Tactics

Two Dozen Facebook Marketing Tips

Facebook’s big news this week is the introduction of an interactive feature called Instant Articles. Currently launching with just nine major media partners, this feature is bound to see significant growth with more publishers coming on board to create fast-loading, highly visual, experiential articles. (My favorite part about this announcement is the fact that publishers can sell ads in their articles and keep the revenue!) Meantime, while the new Instant Articles feature starts to gain

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Posted in Facebook Fan Pages, Facebook for Business, Facebook Marketing, Facebook Tips, Relationship Management, Social Networking

3 Facebook News Feed Changes: What Marketers Need To Know

3 Facebook News Feed Changes

Three more Facebook changes to get our arms around this week! Facebook is constantly fine-tuning the super-complex algorithm that determines the highly customized and personalized mix of content displayed in News Feeds. Each of the 1.44 Billion users sees a unique version of News Feed — it’s mind-boggling, right? The latest News Feed tweaks may also have an impact on business pages. In short, the three changes are: Users should start to see more posts in News Feed

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Posted in Facebook Fan Pages, Facebook for Business, Facebook Marketing, Facebook Tips

7 Types of Facebook Video to Help Increase Engagement

7 Ways to Use Facebook Video

2015 is the year of Facebook VIDEO! According to Socialbakers, Facebook has now surpassed YouTube as the most popular platform for businesses to share videos. Amazing. First, autoplay videos started appearing regularly in our Facebook News Feed. The on-screen automatic movement instantly catches our eye, and is a highly effective way to grab the attention of your audience. Now, videos on Facebook get the highest organic reach in the News Feed.  Note: this doesn’t mean all you should

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Posted in Facebook Advertising, Facebook Fan Pages, Facebook for Business, Facebook Marketing, Facebook Tips, Facebook Video, Video Marketing

How Often Should You Post On Facebook, Twitter, Pinterest, Instagram?

How Often Should You Post on Social

One of the most common social media questions I hear is, ‘How often should I post on Facebook, Twitter, Instagram, etc.?’ If you post too little, your content may never be seen. But if you post too much, people begin to tune you out or unfollow you completely.  So how much is just right? Really, the short answer is, it depends! But, I do know that it helps to at least have some semblance of

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Posted in Facebook Marketing, Facebook Tips, Social Media, Social Media Strategy

Avoid These 15 Facebook Marketing Mistakes: The Social Scoop Issue 138

15 Facebook Marketing Mistakes

If there’s one thing we know for sure on Facebook, it’s change. Every week there’s a new feature or new app, some new trick to learn, or a new way to be more visible. Plus, many Page Admins continue to make several common mistakes that may be hindering their success. This week, we’re featuring not one, but TWO powerful articles with a combined 15 things you should avoid doing on Facebook, and what to do instead! I’m

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Posted in Facebook Fan Pages, Facebook for Business, Facebook Marketing, Facebook Tips, Social Media