Blog Archives

5 Things Businesses Need To Know About Facebook’s New Save Feature [Updated]

facebook save feature - link preview

Facebook recently introduced a new bookmarking feature, allowing users to save items for reading later. Facebook has been testing this feature for two years, since the company acqhired read-it-later startup Spool. Instead of hacks for saving content, such as taking screenshots on your iPhone or other mobile device, sharing content on your own wall to “me only,” or sharing content to a secret group with you as its only member, now users have a much more

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Posted in Facebook Fan Pages, Facebook for Business, Facebook Marketing, Facebook Tips

How Facebook Calculates What Appears In Your News Feed

Facebook calculate news feed

The problem with Facebook organic reach can be summed up in one single graphic: Only 6 percent of your fans are seeing your content in their news feed. The other 94 percent are not. Some sources indicate that organic reach may drop to 1-2 percent in the near future. Others say it’s destined to hit zero; it’s only a matter of time. These stats are a big drop from the already low 16 percent that Facebook indicated back

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Posted in Facebook for Business, Facebook Marketing, Facebook Tips

10 Proven Ways To Improve Your Facebook Reach

Facebook Reach

Many Facebook fan page owners struggle to get more of their fans to see their posts in the news feed. On average, most Facebook page posts reach a mere 16% of fans in their news feed. However, the good news is that number could be much higher, like 47% or even more. But the bad news is it could also be much lower, like 2%. So what can you do? Here are ten ways to

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Posted in Facebook Fan Pages, Facebook for Business, Facebook Marketing, Facebook Tips

Facebook Relaxes Page Cover Image Rules: Use This Tool to Test 20% Rule

Mari Smith - new Facebook cover image

Facebook recently (quietly) changed its Page Guidelines around Cover Images. Previously, you could not have any price or purchase information, contact information, references to Facebook features, or calls to action. Now, you can. The main rule that remains in place for Cover Images is that you cannot exceed 20% text. Why is this? So that the News Feed remains visually appealing and isn’t covered in giant text-based advertisements. Not sure what 20% text looks like?

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Posted in Facebook Fan Pages, Facebook for Business, Facebook Marketing, Facebook Tips

Facebook Single Column Timeline Design Rolls Out

New single column Facebook Timeline layout

As reported by TheNextWeb, among others, back on October 31st, 2012, Facebook began testing a new Timeline layout with a single column of posts. And now, the new design just rolled out on my personal profile.  Awesome!!  No more eyeball ping-pong bouncing back and forth to read content. Presumably, Facebook is still conducting tests on certain profiles. But, my guess is this new format is imminent for many more users. I doubt it’ll take as

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Posted in Facebook Tips

How To Take Back Control Of Your Facebook News Feed

Facebook News Feed - Mobile

As more and more content from the one billion Facebook users and the tens of millions of business pages pours into our News Feed on a daily basis, it’s getting harder and harder to see the content you really *want* to see. Not to mention all the paid features such as Offers and Promoted Posts that also go into the News Feed on both desktop and mobile. And, of course, as a marketer, how do

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Posted in Facebook for Business, Facebook Marketing, Facebook Tips

Win A Facebook Marketing Makeover: New Facebook Contest

Facebook timeline cover image contest

To celebrate the release of my newest Facebook marketing book – Facebook Marketing: An Hour A Day, Second Edition – coauthored with Chris Treadaway, I just launched a fun contest on my Facebook fan page! The grand prize is a “Facebook Marketing Makeover” worth $1,000. Complying with Facebook’s Contest Rules As you may know, Facebook has strict rules around running contests on fan pages. The Promotions Guidelines have changed over the years and have, in fact,

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Posted in Facebook Fan Pages, Facebook for Business, Facebook Marketing, Facebook Tips