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Avoid These 15 Facebook Marketing Mistakes: The Social Scoop Issue 138

15 Facebook Marketing Mistakes

If there’s one thing we know for sure on Facebook, it’s change. Every week there’s a new feature or new app, some new trick to learn, or a new way to be more visible. Plus, many Page Admins continue to make several common mistakes that may be hindering their success. This week, we’re featuring not one, but TWO powerful articles with a combined 15 things you should avoid doing on Facebook, and what to do instead! I’m

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Posted in Facebook Fan Pages, Facebook for Business, Facebook Marketing, Facebook Tips, Social Media

4 Visual Storytelling Tactics To Boost Your Facebook Engagement: The Social Scoop Issue 134

4 Visual Storytelling Tactics To BOOST Your Facebook Engagement

Visual posts –­­ both photos and videos – get far better results than a text status update on Facebook. According to this week’s featured article from AdEspresso, posts with visuals result in 180 percent greater engagement. And, 93 percent of the most engaging Facebook posts are image posts! The blog version of this week’s edition of THE SOCIAL SCOOP weekly newsletter follows below! If you’re already subscribed, you’ll continue to receive The Social Scoop via

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Posted in Business Building Strategies, Content Marketing, Facebook Fan Pages, Facebook for Business, Facebook Marketing, Facebook Tips, Social Media

Top Five Facebook Updates and Marketing Tips: The Social Scoop Issue 132

Top 5 Facebook Updates & Marketing Tips

As you know, there’s always something new to keep up with when it comes to managing your business presence on Facebook. In this week’s issue of The Social Scoop, for our #1 featured article, I’ve rounded up not one but FIVE Facebook-related articles pertaining to recent changes as well as suggestions for improving your results. In fact, my blog post title here is a smidge mis-leading because the five featured articles actually include 6 Facebook updates, 23

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Posted in Content Marketing, Facebook Fan Pages, Facebook for Business, Facebook Marketing, Facebook Tips

5 Things Businesses Need To Know About Facebook’s New Save Feature [Updated]

facebook save feature - link preview

Facebook recently introduced a new bookmarking feature, allowing users to save items for reading later. Facebook has been testing this feature for two years, since the company acqhired read-it-later startup Spool. Instead of hacks for saving content, such as taking screenshots on your iPhone or other mobile device, sharing content on your own wall to “me only,” or sharing content to a secret group with you as its only member, now users have a much more

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Posted in Facebook Fan Pages, Facebook for Business, Facebook Marketing, Facebook Tips

How Facebook Calculates What Appears In Your News Feed

Facebook calculate news feed

The problem with Facebook organic reach can be summed up in one single graphic: Only 6 percent of your fans are seeing your content in their news feed. The other 94 percent are not. Some sources indicate that organic reach may drop to 1-2 percent in the near future. Others say it’s destined to hit zero; it’s only a matter of time. These stats are a big drop from the already low 16 percent that Facebook indicated back

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Posted in Facebook for Business, Facebook Marketing, Facebook Tips

10 Proven Ways To Improve Your Facebook Reach

Facebook Reach

Many Facebook fan page owners struggle to get more of their fans to see their posts in the news feed. On average, most Facebook page posts reach a mere 16% of fans in their news feed. However, the good news is that number could be much higher, like 47% or even more. But the bad news is it could also be much lower, like 2%. So what can you do? Here are ten ways to

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Posted in Facebook Fan Pages, Facebook for Business, Facebook Marketing, Facebook Tips