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Facebook for Marketers – It’s A Perfect Platform!

If Web Strategist, Jeremiah Owyang, says it – we gotta listen. “We” being anyone remotely interested in internet marketing. 🙂 Or, as it’s termed “Interactive Marketing.”

Jennifer Jones, of Marketing Voices, asks Jeremiah, “Where do you think Facebook will be in a year?

Jeremiah responds, “Facebook is going to continue to grow. We’re going to see the middle class, white collar workers start adopting these tools more and more… It’s going to grow in the business workplace.”

Facebook may not be for everybody – you have to see if it’s the right demographic for you. Jeremiah says some of the key benefits to being on Facebook are:

  • People are opting to provide massive amounts of information (intelligence) – their age, gender, location, interests, contacts.
  • This provides the interactive marketer and business person tremendous opportunity to create more effective marketing, using a phased, flexible approach which may include:
    • Deploy a free group.
    • Create a sponsored group.
    • Contextual advertising.
    • Create a widget (application).
  • Opportunity for viral growth, velocity – through word-of-mouth.

Come see Jeremiah Owyang as the keynote speaker at a special Web Community Forum event in Seattle, December 5th and 6th, 2007. I’ll see ya there!!

Mari Smith

Often referred to as “the Queen of Facebook,” Mari Smith is widely known as the Premier Facebook Marketing Expert and a top Social Media Thought Leader. Forbes describes Mari as, “… the preeminent Facebook expert. Even Facebook asks for her help.” IBM named Mari as one of seven women that are shaping digital marketing. Mari is an in-demand keynote speaker, corporate social media strategist, dynamic live webcast host, and popular brand ambassador. She is coauthor of Facebook Marketing: An Hour A Day, and author of The New Relationship Marketing.

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  1. Mari on October 3, 2007 at 3:23 pm

    Thanks for your comments, Jennifer & Jon. Glad to meet you in cyberworld! 😉

  2. Jennifer Jones on October 3, 2007 at 5:57 am

    Mari, Thanks for your comment on Marketing Voices. JO did do a great interview! He is an awesome, thoughtful person and Forrester is lucky to get him.

  3. SEO Guy on October 2, 2007 at 9:50 pm

    I agree facebook is a great to connect to
    people, people that are sometimes hard to
    connect with offline.


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