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10 Reasons To Use Facebook for Business

Business Handshake Series Social networking sites, especially Facebook, have significant implications for business owners, marketers, and entrepreneurs around the world. To keep your business current, you should at least be familiar with the latest social media marketing techniques and viral technologies, including Facebook and its array of powerful features.

Facebook recently crossed the 100 MILLION member mark. That’s no small number for sure. Yet, millions more will join this incredible platform in the coming months and years. And the vast majority will be seeking to use Facebook primarily for business purposes.

For many people new to Facebook, on first pass, the site can seem frivolous, time consuming, confusing and difficult to measure real *tangible* results. (I mean, who wants to have a sheep thrown at them, a vampire bite, cupcake or to be “sold” to other friends?! It’s a personal choice, but the ignore all button will quickly become your BFF!)

FastCompany.com dubbed me the “Pied Piper of Facebook.” So, to get you started, here’s my list of ten reasons you need to be active on Facebook!

[And, if you’re already successfully participating on Facebook, feel free to forward this post to your friends and clients who are not yet convinced WHY they should be using Facebook for business reasons.]

  1. Meet your peers.Facebook is not just for college kids anymore. Members are typically older and more mature than on other sites, and there are more affluent and more educated white collar users.
  2. Find business contacts.With more than 100 million active users, and predicted to be 500 million by 2011, not only are your friends on Facebook, so are your prospects, your customers, your JV partners… and, of course, your competitors. You need to be on too.
  3. Instant gate opener.Facebook members are open to connecting. You can easily begin a dialog with highly successful—even famous—people who were previously otherwise unreachable.
  4. Build relationships.By engaging in conversations with your prospects and customers, you can better adapt your marketing and business services to meet their needs.
  5. Raise visibility.By consistently and congruently showing up, posting relevant information, and being a thought leader, you can increase visibility and credibility as the expert in your area.
  6. Develop your personal brand.The lines between business and personal have become blurred. You can reveal as much or as little about yourself as you wish, allowing you to personalize your brand.
  7. Target your niche.Users volunteer vast amounts of information about themselves that you can readily access. These kinds of demographics, psychographics, and technographics would previously have cost fortunes to access. Author, John Battelle, calls Facebook a “database of intentions.”
  8. Get rapid top Google placement.Create a Page for your business and share information with your fans. Pages (for business) and Profiles (for personal) are indexed for optimal search engine positioning. Facebook has a page rank of #5 according to Alexa.
  9. imagePlace targeted ads.With Facebook Social Ads, you can test out extremely targeted advertising for minimal cost.
  10. No cost marketing.Aside from paid ads, Facebook is totally free to use and with regular activity you’ll end up with more traffic, more subscribers, and more paying clients.

I trust you’ll be turned into a Facebook convert before long! Just be sure to create and implement a specific, integrated social marketing strategy… or you might suffer from Social Networking Overwhelm. 😉 If you need support with your strategy, I’d be happy to help.

Do you agree with these top ten? Are there any business reasons missing? What would you add? What are your biggest reasons for using Facebook?

Mari Smith

Often referred to as “the Queen of Facebook,” Mari Smith is widely known as the Premier Facebook Marketing Expert and a top Social Media Thought Leader. Forbes describes Mari as, “… the preeminent Facebook expert. Even Facebook asks for her help.” IBM named Mari as one of seven women that are shaping digital marketing. Mari is an in-demand keynote speaker, corporate social media strategist, dynamic live webcast host, and popular brand ambassador. She is coauthor of Facebook Marketing: An Hour A Day, and author of The New Relationship Marketing.

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  1. Bob on February 28, 2009 at 3:10 am

    lol. Nice facts. Just like what I am looking for.

  2. Paul Harvey on November 29, 2008 at 10:09 pm

    I have been struggling to understand the benefits of FB and other social networking site.I still do not get the collection of friends where there is no connection. It feel like stamp collecting.How can you possible have a a friend relationship with 1000 people plus. I have come here as a Marketing coach look at how FB can serve me and my clients I am still undecided. Yet it is fun and addictive.

    Paul Harvey’s last blog post.. Face Book

  3. Linda Basta on November 4, 2008 at 10:36 pm

    Hi Mari.Please delete the last comment i madw. Wasn’t able to edit it. I joined faceBook & Twitter with you. hoping to get to know you better.

  4. Nanci Hartland on October 23, 2008 at 12:34 pm

    As usual, Mari, you are right on, with exciting ideas and facts that are do-able. I love reading your twitter on your travels… Hugs to you Leave Happy, Healthy and Reverent Lifetracks.
    Nanci Hartland, CEO, Founder

  5. Jon on October 22, 2008 at 10:53 am

    Thanks Mari, that’s a very useful summary. In fact, I liked it so much I wrote about it on our blog (which is about helping beauty salon owners to improve their marketing)! 🙂

    Cheers, Jon

    Jon’s last blog post.. Internet Salon Marketing – 10 reasons to use Facebook

  6. Patsy Stewart on September 12, 2008 at 2:02 am

    Mari, I just read this post again and it reminds me of how social media has changed the way we do business. We got our first prospect today from Twitter. Could end up being a really nice job! Thanks for sharing your valuable knowledge with us!

    Patsy Stewart’s last blog post.. Facebook for Recruiting… What’s working

  7. Successful Web Women on September 11, 2008 at 9:17 am

    Dear Mari
    this is a very valuable blog post. I love your blog and follow it closely.
    Thank you

  8. Pete moring on September 11, 2008 at 11:19 am

    Mari, I’ve always avoided Facebook because of the ‘teenage’ thing. but you’ve got me thinking twice about it now.
    this blog of yours seems to have ALL the info I’ll need to get up and running without too much confusion. (Something us older ones seem to suffer from).

    ‘Happy Tweeting’ by the way.


  9. Walter Paul Bebirian on September 7, 2008 at 9:47 am

    Like any tool – and any artist utilizing the tool – practice and willingness to explore the use of the tool is necessary – and that is the real key to making the facebook arena work for yourself –

    for me facebook is a multitude of tools that I am just beginning to leatn to utilize both for my own business as well as for my art and as well to hlep clinets and friends as well –

    thank you!


  10. Ian David Chapman on September 2, 2008 at 9:17 pm

    Another excellent post, I love that you include links to the pillar articles that you wrote months before and are now buried deep in your blogs archives.

    By networking with others who are in business you can broaden your horizons and learn strategies and techniques that you can apply in your own field. I have found Facebook to be a great place to learn and stay at the cutting edge. I can leverage the knowledge of other people and synthesise it to suit my own needs. Twitter is fantastic for looking over peoples shoulders and seeing what they are interested in and the blogs and websites that they visit

    Amy hit the nail on the head when she talked about time and the importance of enjoying yourself on Facebook. There is no way I would put in so much time if I wasn’t having fun too. When Facebook becomes a chore its time to outsource. I haven’t reached that point yet and I think those that delegate too much to their VA’s miss out on the depth that you reach through real personal interactions.

    I have learned a lot from you and your clear and articulate style of presenting information, by giving freely and helping others you strengthen your network and make it more powerful and responsive

    Ian David Chapman’s last blog post.. Are You In Danger of Getting Rubbed Out?

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