Using Facebook Marketplace Effectively, Content Marketing Development & More: The Social Scoop 12/30/16
This Week’s Top 3 Articles
1. Facebook Relaunched Its Marketplace: Here’s How To Use It Effectively via Forbes.com
This fall Facebook re-launched its Marketplace – a a peer-to-peer selling feature intended to be similar to Craigslist. Brands are not allowed to sell directly on it, but there’s a lot of potential for market research. For example, it can be used to look into the minds of your target audience and see what they are looking for, how they feel about your product, and what they’re willing to pay.
2. What Is Content Marketing Development? via KoMarketingAssociates.com
Content marketing development is different for every company but each piece of content still needs to be linked to a specific goal. To plan your content marketing strategy, there are a number of things to consider. Analyzing, planning and scheduling your content is just as important as writing it and this post provides great tips to get you started.
3. 45 Marketing Tools to Consider for 2017 via RazorSocial.com
What a list! Here you will find tools for content marketing, marketing automation, social media management, email marketing and more. This is a terrific resource for your 2017 plans.