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Mari’s Blog

Do Stickers Improve Your Facebook Video Ad Performance? A $300 Experiment by Wave.video

By Mari Smith | April 24, 2019

Stickers and GIFs make your videos more engaging. Ever since Instagram introduced this feature, people have grasped the opportunity to add a special touch to their videos. But here’s a question: however lively and engaging the videos with stickers might be, can they really improve valuable metrics for your business? In other words: do they work…

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Facebook Live Should Be Your #1 Resolution This Year. Here’s Why.

By Susan Moeller | February 9, 2019

If you want to get your audience’s attention on Facebook, you know that you need to use video. But, what about Facebook Live? Does it offer the same type of value? Yes! We dug into BuzzSumo’s latest review of 777 million Facebook posts and found that Facebook Live video dominates other post types when it…

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Highlights And Top Tweets From HubSpot’s Annual INBOUND Conference – #INBOUND18

By Mari Smith | September 10, 2018

Top marketing automation platform, HubSpot just held its annual epic convention called INBOUND in Boston, MA last week. HubSpot is a developer and marketer of software products for inbound marketing and sales. It was founded by Brian Halligan and Dharmesh Shah in 2006. Each year, INBOUND attracts an even larger crowd and 2018 was certainly no…

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Facebook And Instagram Video Updates, New Video Contest To Celebrate

By Mari Smith | June 21, 2018

Facebook and Instagram are going ALL IN on video! Facebook just unveiled numerous new video tools for Creators at its first ever Creator Day held on June 19th, 2018 in Los Angeles. Tools include: Add interactive polls, quizzes, challenges and gamification to both Live and VOD More videos added to the Watch Platform (not just…

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Instagram Plans To Launch Long-form Video Hub, Invites Reporters To June 20th Special Event

By Mari Smith | June 15, 2018

Facebook launched its Watch Platform in the US in August 2017… and should surely be rolling out to more countries soon! (Watch is a dedicated streaming video platform available on desktop, mobile and TV app. The platform features a variety of shows from all types of creators, including big names/celebs like Oprah, Tony Robbins, James Corden, industry…

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8 Top Tools To Optimize Your Social Media Conversion Strategy

By Lilach Bullock | May 25, 2018

Social media is an amazing source of traffic, leads, and engagement. But, how do you make the most out of your social media marketing results? What happens when people visit your website? How do you get visitors to convert to leads and customers? In this post, I share some of the best tools to use…

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How to Increase Your Online Reviews Using Facebook

By Mari Smith | May 21, 2018

Do you have the Reviews feature enabled on your Facebook Page? Are you proactively building your online reviews? Do you have questions about reviews? In this special Facebook Live, brought to you by the Bank of America Small Business Community, I share what you can do online and in stores to get better online reviews,…

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Top 10 Facebook Video Marketing Questions

By Mari Smith | April 27, 2018

I recently teamed up with my good friends at Wave.video to present what we’ve found are the top ten Facebook video marketing questions, along with my answers. Check out the Facebook Live and companion slide deck – both embedded below. I’ve also included all ten questions and brief answers below… Wave.video is an incredibly easy to…

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Six Important Facebook Updates: What Marketers Need To Know Now

By Mari Smith | April 11, 2018

Should businesses abandon Facebook and use other social media platforms instead? One of my audience members asked this very question on a recent Facebook Live broadcast on my Page. My answer is, absolutely not! For SAVVY MARKETERS it is “Business as usual.” You are foolish if you abandon Facebook right now. Granted, if you are a…

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Did Cambridge Analytica Get Your Facebook Data? You’ll Find Out Soon

By Mari Smith | April 8, 2018

Facebook released an updated estimate on April 4, 2018 stating that the information of up to *87 million* people (not the original 50 million) — mostly in the US — may have been improperly shared with Cambridge Analytica.  *** UPDATE: 4.10.18 @ 9:45am PT. You can check whether your Facebook information was shared with Cambridge Analytica…

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