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Winning With Video: Top Agency Video Success Secrets for Facebook and Instagram

By Mari Smith | July 1, 2020

If you own a digital agency, or you’re a social media professional that makes content for your clients, this is for you. Marketing today is hard! The average tenure of CMO’s is just 3.5 years. The lowest of all C-suite and the lowest since 2009. Why? Because marketing today is extremely challenging! So, let’s SIMPLIFY!!…

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How To Get The Most From Your Facebook Live Videos

By Susan Moeller | June 1, 2020

If you want to get your audience’s attention on Facebook, you know that you need to use video and Facebook Live video is the best! We dug into BuzzSumo’s review of 777 million Facebook posts and found that Facebook Live video dominates all other post types when it comes to engagement. The impact of Facebook Live…

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Imagine Real-Time Shopping on Your Facebook and Instagram Live Videos! It’s coming…

By Mari Smith | May 26, 2020

Facebook CEO Mark Zuckerberg recently streamed an exciting live update: new-and-improved Facebook Shops launched across Facebook, Instagram and soon Messenger and WhatsApp. “Wait, didn’t we already have shops on Facebook and Instagram,” I hear you saying! 🙂 Yes, it’s true, Facebook Page Shops and Instagram Profile Shops were both already in use by many brands and SMBs. However, what’s…

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How To Convert Your In-Person Events To Live Streaming Video Events

By Mari Smith | April 15, 2020

Don’t cancel your event. Make it virtual. Our new reality is that we cannot gather audiences together in person, at least for the foreseeable future. However, there is a way through this challenge and that is to create virtual events. Specifically, online streaming video events—either live or recorded. While there is no amount of sophisticated…

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Facebook 2020 for marketers and Mark Zuckerberg’s vision for the next decade

By Mari Smith | January 19, 2020

While everyone was celebrating a new year and the start of a new decade on January 1st, 2020, Facebook CEO Mark Zuckerberg was already on to the year 2030. For the previous ten years, Zuckerberg gave himself personal challenges. This year is different. He’s laying out a ten year plan that is broader than the…

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Holiday Specials, Events and More from Mari Smith and Friends

By Mari Smith | December 2, 2019

It’s the most wonderful time of year again and how exciting it is! 2019 seems to have gone flying by so fast with so many trips and events; we packed a TON in. Now, the buzz and excitement is building for 2020 – can you feel it?! I’m super pumped myself, so much goodness in…

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How To Easily Create Videos For Every Step Of Your Sales Funnel

By Mari Smith | October 28, 2019

Video is a vital part of the marketing mix in today’s digital and social media landscape. In a recent Facebook Live video broadcast, I teamed up with my good friends at Wave.video to discuss how video landing pages can boost your conversion rates by as much as 80%! What exactly is a video landing page?…

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INBOUND19 Top Ten Highest Impact Influencers and Contributors

By Mari Smith | September 12, 2019

Last week, 26,000 marketers, agencies, salespeople and business owners from around the globe gathered in Boston, MA for top marketing automation company HubSpot’s annual mega conference, INBOUND. For the third year in a row, yours truly was the #1 highest impact and highest economic value influencer on Twitter. I reeeeeeeaaally dislike ‘tooting my own horn,’…

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How To Trim Your Facebook Live Videos – New Facebook Feature!

By Mari Smith | September 1, 2019

You can now TRIM your Facebook Live videos… finally!! The ability to trim your live videos on Facebook is a long awaited feature. I’m sure you’ve experienced times when the beginning of your Live broadcast doesn’t quite get off to the best start, and you want to trim off the opening section? Voila. Now you…

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The Magic of 10K Instagram Followers – A No-Gimmicks Approach

By Susan Moeller | August 26, 2019

Magic happens when you get to 10k followers on Instagram.  People take you seriously and recognize your expertise. Instagram unlocks special features for your account and paid opportunities are within your grasp. But… Only 10.9 percent of Instagram accounts ever get to the magic 10k number! Anytime something is valuable, spammers, fakers, and quick-money-makers will…

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