Highlights And Top Tweets From HubSpot’s Annual INBOUND Conference – #INBOUND18

Posts Tagged ‘content marketing’

Facebook PPC Success, Creating Quality Video Content & More: The Social Scoop 02/03/18

On January 31st, Facebook held its Q4 2017 Earnings Call and beat Wall Street’s expectations with $12.97 billion in revenue. Amazing. The earnings seemed to mitigate any negativity around a significant decline in daily usage. Just after the earnings were released, and before the actual earnings call, Mark Zucerkberg announced on his profile: “…we made changes that reduced time…

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3 Major Facebook Announcements, How Facebook Video Ad Watch Times Vary & More: The Social Scoop 1/20/18

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Wow, it’s been quite a whirlwind of activity lately! In the first three weeks of the year,  Facebook and company CEO, Mark Zuckerberg made three big announcements. What does it all mean? (Hint: it’s all about Facebook becoming a major player in the digital streaming TV industry.) I discuss the collective impact of these three Facebook announcements on my Page. Here’s…

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The Top Facebook Content of 2017, Facebook Custom Audiences 3x More Effective, & More: The Social Scoop 12/17/17

Facebook recently announced that VIDEOS will get (more) PRIORITY in the News Feed when they meet one or both of these two criteria: Videos that people proactively SEARCH for and/or visit a Page to find, and Videos that people RETURN to watch from the same publisher or creator week after week. What does Facebook’s latest News Feed algorithm…

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An Epic Guide to Facebook Messenger Marketing, Content Marketing in 2018 & More: The Social Scoop 11/15/17

Facebook recently relaunched its standalone Events app as a new app called Facebook Local… and I must say, I really LOVE it! There is huge potential with this newly revised events app. Think Yelp & Foursquare + Meetup + Eventbrite?! Hmm! In fact, WIRED says, “Facebook Local might be the only Facebook app you need.”  Wow, bold statement! 🙂 Facebook…

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10 Important Marketing Lessons, New Features for Facebook Groups & More: The Social Scoop 11/8/17

NEW from Facebook this week: You’ll soon be able to add a Messenger live Customer Chat plugin to your website! Facebook says this was one of their most highly requested features. It has HUGE potential for high-tech and high-touch customer support through Messenger, which has 1.2 billion monthly users and growing. And, keep in mind, close to 90% of…

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