Facebook rolled out a few new features on Pages and in Groups recently. Check out these three:
1) You can now add Units in Facebook Groups to help organize content, possibly into e-learning modules. This feature appears to only be for the School or Class type.
Is Facebook stepping up to compete with Google’s Classroom? And/or other e-learning platforms. Hm, we shall see!
On the high end but super affordable, have you seen MasterClass? Take online courses from super celebs!! Great way to leverage their knowledge.
2) On Pages, it seems Facebook is testing replacing the Likes tab with Community, which has been the case on mobile for awhile. I have this on my Page now and some features are missing, including the public-facing PTAT (people talking about this). Hm! Find out more here.
3) Plus, along with the new combined notifications for Messenger & Instagram on the Facebook mobile app that I got last week, today Facebook announced that advertisers can now place ads on Instagram with a Messenger CTA call-to-action button.
Facebook Mobile Video: What Marketers Need To Know
In the screenshots above, you can see on the left this is the current layout Facebook is testing for the new dedicated video tab on mobile. I rather liked the previous iteration with the ‘bubbles’ up top, similar to the pervasive Stories! 🙂
To stop someone from scrolling past (especially on mobile devices), your Facebook ad needs the right balance of visuals and text. Both have to be good. The visuals get seen first, but then the text is what draws people in. I really enjoyed the examples in this post! I’m sure you’ll also find them a great source of inspiration and a way to learn more about what goes into that recipe for success!
Two of the most important parts of a content marketing strategy are creating high-quality content and doing so consistently. But sometimes that’s easier said than done, right? User-Generated Content, or UGC for short, can help generate more content without adding more to your to-do list. Woohoo, love that!
The short answer to this question is no. Whew! BUT, there’s more to it than that. When you consider the amount of people using Facebook for professional reasons, it’s easy to see why B2B marketers need to add Facebook to the mix.
Facebook TV Is Coming: Get Ready!
If you already joined the notification list for this exciting new course, thank you! And, thank you also for your kind patience in receiving the latest update from me! My team and I continue to work hard behind the scenes to complete the outline, speakers, format, delivery, timing and more on my exciting and long-awaited new program: Facebook Live Video Success Secrets + Facebook Ads Strategy Training (FAST!) We’ll have further details to you ASAP!
If you haven’t already, do join the early bird notification list to be among the first to know when we go live! If you’re already signed up, stay tuned!
Mari Smith is one of the world’s most respected social media thought leaders and online marketing strategists. Known as “the Queen of Facebook” since 2007, she has helped thousands of entrepreneurs and global brands master authentic, high-impact social media marketing.
Forbes describes Mari as, “… the preeminent Facebook expert. Even Facebook asks for her help.” IBM named Mari as one of seven women that are shaping digital marketing.
Blending her Meta expertise with the transformative power of the Human Design System as an IHDS Certified Analyst, Mari guides entrepreneurs to align with their true voice, connect deeply with their audiences, and thrive in an ever-evolving online world. Her signature mix of AI-smart strategies, soulful mentorship, and Human Design wisdom empowers leaders to market with greater alignment, authenticity, and meaningful impact.
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