Archive for October 2016
Shutterstock Editor, Adobe Spark Post & Canva: A Side-by-Side Comparison of Social Media Image Editing Tools
Creating stellar social media content used to require not only paying for Photoshop, but the graphic design skills to go along with it. This used to create a big challenge for SMBs and smaller brands that did not have a graphic designer at their disposal, but thanks to the emergence of some incredible tools, businesses…
Read MoreHow to Increase Facebook Engagement, Amplify Brand Reach with Live Streaming & More: The Social Scoop 10/28/2016
Greetings from Louisville, Kentucky! I’m in KY for the US launch of my beauty company clients this weekend. Wow, what a whirlwind couple of weeks it’s been. (I confess, we missed last Friday’s issue of The Social Scoop due to my being MIA last week!) My family reunion in Scotland was amazing; what a treat…
Read MoreShould You Merge Your Personal Facebook Account with Your Fan Page?
A few days ago, my friend Mark Joyner posed the following question to his Facebook audience: The case for and against merging your personal facebook account with your fan page … (Seriously considering doing it for real now. Can anyone talk me out of it?) The case for and against merging your personal Facebook account…
Read MoreFacebook Tips for WordPress, Cover Images that Convert and More: The Social Scoop 10/14/16
Greetings from the skies! Wowee, I’m jet setting big time this month. Today is the start of many weeks on the road. It’s exciting; at the same time, I really need to *pace* myself! 🙂 First, I’m keynoting my beauty client’s official UK launch in London this weekend, then I head up to Scotland for…
Read More9 Tips for Better Facebook Video Ads
This article was originally published on Social Media Examiner. Are you creating video ads for Facebook? Wondering how you can make stronger video ads? Whether you’re working with promoted video posts or videos uploaded as ads, paying attention to the details can improve the impact of your content. In this article, you’ll discover nine ways…
Read MoreElements of Irresistible Content, Video Tools and How to Use Instagram Hashtags: The Social Scoop 10/6/16
Greetings from lovely Lake Arrowhead! As you likely know by now, I’m a BIG fan of video, video, video when it comes to effective social media marketing… especially on Facebook. I’m so enjoying taking BlueJeans Primetime multi-person video conferencing via Facebook LIVE for a test drive. The company will shortly reveal their pricing model and…
Read MoreVideo Creation Tools for Creating Fabulous Social Media Content
I recently posted a round up on my Facebook page of some of my favorite video tools. Creating professional quality videos is challenging, but thankfully, there are a lot of really great (and free!) tools available at our disposal. And for good reason! Over 100 million hours of video are being watched on Facebook every day.…
Read More