Top Facebook Marketing Resources – Compiled in Storify

Thanks to Mashable and Robert Scoble, I recently discovered the brilliant new platform, Storify which just came out of private beta. If you often spend many long hours searching through all the different social platforms and setting up ancillary tools just to get the exact information you want… only to find there isn’t really a solid way to then share your curated content with your community, your prayers have been answered!

Storify logoStorify allows you to easily search, find specific content, drag and drop individual stories, and create your own selection of content. And, to top it off, the full story comes as an embeddable widget. Love that! The possibilities are endless. Robert Scoble calls this “bundling” – it’s an advanced level of curating! :)

Storify is designed for users to compile a variety of social updates on a certain topic from a variety of sources in one place. Or, you could display your own content on a specific subject all in one place as I’ve chosen to do for my first Storify!

Below, I’ve created a selection of some of my most popular Facebook marketing blog posts and videos, along with a handful of current tweets pertaining to Facebook marketing resources. Be sure to click the blue Load More link at the foot of the Storify widget for the full selection of Facebook resources! You can also see this story on my Storify page here.

How Storify works:

You login to Storify via your Twitter account. Then select content from Twitter (your own tweets, lists, any user, searches, hashtags etc.), Facebook, Flickr, YouTube, Google search, any RSS feed, any link, Delicious bookmarks and any story or user on Storify.

There are three more sources you can choose to add in: SlideShare, Causes and Audioboo under Settings > Sources. PLUS, you can assign editors to edit your stories (including drafts) – go to Settings > Editors.


Once you’re happy with the content you’ve selected and the order (easily drag and drop any individual story), add headlines above each section if you wish (just click the little “T” for text icon). Then publish! Once published, you can embed the widget as I’ve done above. PLUS, Storify provides an option to publish your Storify stories to Twitter, Facebook, WordPress, Posterous, Tumblr and/or MailChimp. Nifty!!

Storify publishing

There’s really only one improvement I’d like to see at this stage and that is the ability to login via Facebook and the ability to easily select posts from my fan page to display in a Storify. Otherwise, I’m delighted with Storify and will be using it time and again for a variety of cool stories!

See this post on Mashable that includes a quick demo video of how Storify works.

Please share your thoughts below. Have you tried Storify yet? How did you like it? What is missing for you? Have you tried other content curating/”bundling” platforms such as Do you think with the constant flood of information coming at us every day, there is more and more need for tools such as Storify?

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Mari Smith

Forbes Top Social Media Power Influencer | Facebook Marketing Expert | Globe-trotting Speaker, Author | 'Mari like Ferrari' | Bubbly Scottish-Canadian!

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Posted in Facebook for Business, Facebook Marketing, Facebook Tips
  • Linda Coles @ Blue Banana 20

    Great idea Mari, I had better get that one on my “to do” list pronto!

  • Ari Herzog

    One of those beta users, here’s something I created about two months ago if interested:

  • Keri J


    Thanks for the review of Storify. I certainly do have more a need for this type of tool, and can’t wait to try it.

    I have used Keepstream for curating tweets. Really liked what it could do for me for tweets, but the Twitter API was not always cooperative, which was not so time conducive.

    Loving the multiple platform ability with Storify!

    See you at SMSS11… :)


  • Mari Smith

    Cool – thanks Keri!

  • Mari Smith

    Nice one, Ari!!!

  • Mari Smith

    Lol – I hear ya on the to do list! Never ending. :)

  • Stephanie Sammons

    Hi Marie I’ve used Storify while it was in beta but I really like how you’ve curated topics around your area of expertise. Great idea.

  • Gina Carr

     I’ve used it a couple of times to “memorialize” tweetchats.  The people from the chat love it and I did too.  I am a big fan of Storify.  Thanks for sharing it with others.

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  • Amelia Stevenson

    Honestly speaking, I’m already full of marketing and business-related online tools. I’m still hesitant to use Storify because basically it’s still on its infancy. In fact, the system is still on beta phase. It not yet stable.

    However, this new tool holds a lot of promise, especially these days where social media is growing at a tremendous rate (thanks to Facebook and Twitter).

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    where does this go to?

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  • Rochelle Dorsey

    Do you still use Storify?

  • Vineet

    GR8 stuff Mari :)
    Thx for sharing :)

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    I wanted to highlight a bad practice

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