Facebook Comments Plugin Upgrades – What You Need To Know

The Facebook Comments Box Social Plugin now includes incredible, game-changing features. When you add this plugin to your blog/website, visitors can leave a comment as their Facebook profile or any Page they administer. They can choose to have their comment posted to their Facebook wall (Profile or Page, depending upon how they made the comment). The comment also publishes to the News Feed of their friends/fans. To quote Facebook:

Distribution: Comments are easily shared with friends or with people who like your Page on Facebook. If a user leaves the “Post to Facebook” box checked when she posts a comment, a story appears on her friends’ News Feed indicating that she’s made a comment on your website, which will also link back to your site.

Friends and people who like the Page can then respond to the discussion by liking or replying to the comment directly in the News Feed on Facebook or in the Comments Box on your site. Threads stay synced across Facebook and on the Comments Box on your site regardless of where the comment was made.

These screenshots were taken from TechCrunch‘s post on this subject. To leave a comment on a website/blog that has the new Comments Box Social Plugin, just click “Add a comment” and the text field opens up. If you’re logged into Facebook as your personal profile, you’ll see confirmation that you’re posting as yourself. There is an option to change this as you can see in Step 2 below. And in Step 3 – you’ll see a dropdown with any fan Pages you administer.

Facebook Comments Plugin - Add Comment

Step 1 - click "Add Comment"

Facebook Comments Plugin - Change

Step 2 - click Change if you wish to switch to your Page

Facebook Comments Plugin - Switch to Page

Step 3 - select the Page you wish to post as

The really cool part is when anyone comments on the comment inside of Facebook, that comment instantly ports over to the original blog post/web page! And, conversely, additional comments made on the original comment sync back to Facebook. In other words, whether comments are made inside or outside of Facebook, the thread is synchronized in both places. Same goes for likes on the comments. :)

This is an awesome way to create *significantly* more engagement. Plus, when you make regular comments as your Page on popular blogs, you’ll be able to bring much more visibility and traffic to your Facebook Page.

The screenshot below was taken from my Facebook Page wall – it’s the comment I made on TechCrunch’s post that then auto-posted to my Page wall and ensuing comments synced in both places (plus in the stream of fans). As you can see, Facebook makes it clear that you’re actually posting onto the original site/blog as well, per the “Comment on (site name)” button.

Facebook Comments Box Social Plugin on TechCrunch

My comment written on TechCrunch posted to my Page wall

Social Relevance

Something of note: first line comments on the original post are displayed according to social relevance – meaning that you’ll see comments made by friends above those made by non-friends. I’m not sure how happy Facebook users will be about this, given the pushback about non-chronological Page wall posts*… but, we’ll see! It actually encourages even more engagement when you see people you know leaving comments – I know I feel more inclined to add a reply to people I know vs. those I don’t know.

*Facebook Page wall posts now have a new filter – see top right of your wall: (Page Name) and Top Posts with a little arrow next to it. Click that to then switch to Most Recent – aka chronological order! See my post that I’ve now updated at: Essential Guide To Facebook Page Changes [SCREENSHOTS]

Adding the Comments Box Plugin

My guess is many savvy bloggers will be adding the Comments Plugin to their blog… and may well decide to replace systems like Disqus or Livefyre. That is, unless these third party systems are somehow able to integrate the upgraded Facebook Comments Plugin. Hmm! (Much as I love Disqus, I may choose to use the new Facebook Comments tool instead/as well… soon!)

Get the code for the Facebook Comments Box Social Plugin here.

Check out Facebook’s video below about the Comments upgrades. Plus, See TechCrunch’s post to give the new Comments a test run.

Moderation Tools

The Comments Plugin includes moderation tools so when you add the Plugin to your blog/website, you can keep any spam under control. Given users are posting as their Facebook Profile or Page, there’s actually less chance of trolls and spammers troubling you on your blog. Love that!

According to InsideFacebook.com:

The moderation settings allow admins to add other admins or moderators, use a standard keyword blacklist, create a custom blacklist, set common grammar mistakes to be auto-corrected, and permit or deny third-party logins. They can also set the moderation mode to “Make every post visible to everyone by default” or “Let me approve each comment before it’s shown to everyone”.

Aha, as I was completing this post, a rather nasty comment showed up on my comment thread of TechCrunch’s post. Fortunately, one of my buds alerted me via DM and I was able to go in and report/remove/ban the person from my fan Page. I’m not entirely sure if that ban then prevents the same person from returning to the original post or if they would need to be banned by the Admin of the blog with the Plugin. Hm.

Also, though I have my Page Profanity filter enabled, the troll put spaces into their expletives so it didn’t trip the filter. Interesting. More words to add to the Moderation Blocklist!

With these comment threads now having extensive visibility potential by showing up both on Facebook (walls and News Feeds) and on the originating post, moderating duties now just expanded… again. But, fortunately, we can moderate on our Profile/Page or the blog and both places retain any changes made.

Notifications

When Facebook users comment on your comment, you’ll get a notification on Facebook. What’s interesting to note is that the link in the notification takes you back to the original post.

New Facebook Comments Notifications

New Facebook Comments Notifications

Are there any downsides?

Possibly these six:

1) LIMITED LOGINS: Some users may be resistant to putting all their comments into one giant Facebook basket. At present, Facebook does offer the option to login through your Yahoo ID and indicates that additional logins are coming. Certainly, Twitter and Google would be great. (See TechCrunch’s post for more on this aspect). But, still, I do like Disqus!

Login Using Yahoo or Facebook

Login Using Yahoo or Facebook

2) PAGE MODE: When you’re using Facebook in Page mode, the Comments Box Social Plugin completely disappears. This has been a bug with all plugins since the Page Upgrades on February 10th. The Like Button and Like Box, most notably, vanish when viewing sites in Page mode. Presumably, Facebook are working on these bugs.

3) SEO: When you comment on blogs, typically your comment is linked to your own website/blog giving you added visibility and search engine optimization. But, if a blog switches to the upgraded Facebook Comments Plugin only, you’re adding to Facebook’s SEO. Which, of course, when posting as your Page can be a good thing. 😉

4) FACEBOOK BLOCKED: Users would not be able to comment if their workplace or country blocks Facebook. (Props to InsideFacebook for this).

5) LOAD TIME: With a large number of comments, this does seem to slow down the page load time.

6) BUGS: As this is a brand new upgraded plugin, it’s a bit buggy. I noticed on a few refreshes (of TechCrunch’s post), often all but one of the comments was truncated and I couldn’t access the buttons in order to make a comment. I’m sure the Plugin will become more stable over time.

Change your Employer to your Official Page

One tip I want to make sure you know about is to ensure the Employer field on your personal Facebook Profile has been correctly linked to your official fan Page (assuming you’d like it that way!). Why? Because any time you post a comment as your personal profile on third party sites via the upgraded Facebook Comments tool, your employer link automatically posts too.

In the screenshot below, my buddy, Dave Kerpen, has added a comment on TechCrunch’s post via his personal profile. Alongside Dave’s name, you can see “CEO at Likeable Media” which is hyperlinked to his fan Page. This information is pulled from the Employer section of our personal Profiles.

Facebook Comments - Employer Link

Your Employer Shows on Facebook Comments

When Facebook upgraded Profiles to the new design, the Employer field automatically hyperlinked to a Community Page. I recommend changing this to your official fan Page for extra exposure and marketing. Click Edit Profile > Education and Work > then see if you can just type the name of your fan Page and select from the dropdown menu. It can be tricky! If that doesn’t work, try typing in the full URL of your Page. If that doesn’t work, W Ching Ya has a great tutorial that is a bit tecchie but it does work!

Of course, you may choose to post comments as your Page when using the new Facebook Comments Plugin, in which case there is no additional information/links. Just your Page, which is great.

Let me know your thoughts on this awesome upgrade to the Comments Plugin. I really feel it’s another step forward for Facebook as the next generation Internet. Like it or not, Facebook is becoming truly ubiquitous across the web – not just the social network web, but Facebook is turning the entire world wide web into one giant social site. What do you think?

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Mari Smith

Forbes Top Social Media Power Influencer | Facebook Marketing Expert | Globe-trotting Speaker, Author | 'Mari like Ferrari' | Bubbly Scottish-Canadian!

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Posted in Facebook Fan Pages, Facebook for Business, Facebook Marketing, Facebook Tips
  • http://www.socialidentities.com Hugh Briss

    I’m not sure how anyone can comment as their page since there is a bug right now that keeps Facebook “like” buttons, fan boxes and comments from being visible on a website or blog page if you’re logged into Facebook as your page and not your personal identity.

  • http://RussRobinsonPhotography.com/ Russ Robinson

    Fantastic article….full of helpful tips and insights for Page admins. I will also be seriously considering the switch over from Disqus.

  • http://www.facebook.com/craigkcameron Craig Cameron Jr.

    Can this be added to your fan page and when people comment it shows up on your wall?

  • David Carter

    I was rather liking this new comments plugin until I saw that disgraceful comment response to your Techcrunch comment also appear on YOUR wall. I would really like to know what effect your banning someone from your own wall has on people responding to your comments on other people’s properties before I adopt this plugin. I’d also like FB to fix the bug that prevents buttons and boxes from appearing when you log in as a page.

  • http://www.ekaterinawalter.com Ekaterina Walter

    Great post, Mari! As always! Thank you!

    Ekaterina
    @ekaterina

  • http://www.thenorthernedge.ca CMColeman

    Mari – thanks for this post! I’ve added it to my blog now to see how it works ove rthe next few weeks. I don’t like the extra spacing it causes underneath the box (in my theme anyways) and will need to address that soon.

  • http://facebook.com/bragtag bragTAG

    One of my biggest concerns is Facebook blocking by employers/institutions! This would seem to be almost insurmountable…I hope Disqus can integrate the new Facebook comments – that would be the best! @bragTAG @joninc

  • http://twitter.com/christinahills Christina Hills

    Thanks for putting this all together with these great visuals!

  • http://facebook.com/marismith Mari Smith

    Hey there Hugh – ya, I mention this bug in my post. I sure hope Facebook fixes it sooooon!!

    Good news with the Comments Plugin though: you do not have to be in Page mode to comment as your Page. See the 3 screenshot tutorial: when viewing a blog that has the new FB Comments Plugin, and whilst logged into Facebook in Profile mode, just click on Change and a dropdown menu shows with any Pages you administer. Voila! :)

  • http://facebook.com/marismith Mari Smith

    My pleasure, Christina!! As a WP expert, I’m certainly curious as to your own take on integrating the new FB Plugin vs. WP comments vs. Disqus or others. I know I’m sticking with Disqus for now… at least until some of the FB bugs are squished a bit! :)

  • http://facebook.com/marismith Mari Smith

    Exactly!! Totally agree — I’m a huge Disqus fan and I would love for us blog owners to have a simple integration with the new FB Comments Plugin without leaving Disqus.

  • http://facebook.com/marismith Mari Smith

    Aha – coolio! Looks great. I see what you mean by the extra space, but I’m a big fan of extra whitespace. 😉 Keep us posted on how it works out for you!

  • http://www.socialidentities.com Hugh Briss

    Yeah, the problem is that I’m rarely logged into Facebook as my profile anymore, so when I’m surfing blogs I don’t see the Facebook stuff, including the comments and I’m going to have to be really motivated to read the comments or post one to go back to Facebook to switch to my personal profile.

  • http://www.facebook.com/idan.melamed Idan Melamed

    I was going to write a note about “meta redirect” (sounds boring, yeah?), but there’s so much going on with Facebook these days…

    What do you say about the new facebook comments? I think they’re brilliant!

  • http://facebook.com/marismith Mari Smith

    So true, David. I got such a shock with that awful comment. I was so grateful for the headsup! And, even with my Page profanity filter on, it posted… but then it would’ve anyway even with the tightest filters because of the way the person wrote the words. Odd.

    The good news is as I was reading the post on InsideFacebook’s site, I see the Admin moderation features are quite extensive. So, really, this would be an issue for TechCrunch to have blocked that abusive person. I rather suspect that they could come along and post again and that my FB Page ban would have no bearing on the original post… except maybe that they wouldn’t even see my comment if made from my Page? Hmmm. Such complexity!!

  • http://facebook.com/marismith Mari Smith

    Hi Craig – absolutely! No reason why you couldn’t add any of the Facebook Plugins to an iFrame right on your Page. :)

  • http://facebook.com/marismith Mari Smith

    LOL re all the Community Pages. Phew! I did find the Web Developer Toolbar works great. It’s not as tecchie as it looks. :)

  • http://facebook.com/marismith Mari Smith

    Thanks heaps, Russ!! Fingers crossed Disqus is able to do a nice clean integration then we have the best of all worlds. I’m guessing it would be quite easy seeing as we already have that option to “Share on T F” below each comment!

  • http://DeniseSonnenberg.com Denise Sonnenberg

    I had tried to add my Fan Page to my personal profile Employer as you suggested and it wasn’t working. I followed your link and read W Ching Ya’s tutorial. As I was working through those steps I realized that it could be the special characters I had in my Fan Page title. It was Denise Sonnenberg | Social Media Dot Connection. As soon as I removed the | character I was able to add it the easy way, by just typing in the new name of the page. Yea! Thought this might help others.

  • Molly Hughes

    Mari, I’ve been working with the new comments function and it IS buggy. Looking forward to getting the kinks out. In addition, I’ve never been able to link my page to my profile as you advise. It always turns into a community page. I’ve tried everything and probably have quite a few Meticulously Clean community pages out there if it creates a new one every time I try. 😛
    Trying again now. Maybe it fixed itself. It happens!

  • http://twitter.com/barbchamberlain Barb Chamberlain

    Am I the only one who sees this as an absolutely horrendous idea for a couple of reasons?

    First reason: Violation of my friends’ privacy

    What I understand this to mean, having viewed the video of the FB VP on Mashable and now from your post, is that the following sequence can occur:

    ) You are on an external site that is using the FB comments plug-in.

    2) You opt to give that site access to your FB account, which you will be prompted to do. If you allow that link to be established, and then….

    3) You comment on that external site.

    4) Your comment made “out there” (via the FB comment plug-in) shows up on your FB profile here.

    As an aside, for me this sounds spammy for my FB friends. I make lots of comments on blog posts having to do with social media, health care, higher ed and other work-related things that I would never bother to share on FB, which is far more personal for me.

    5) This is the step that worries me–what I heard their VP say was that THEN, if your friend on Facebook comments on your comment that has just appeared in your newsfeed, THAT person’s comment gets pushed back out to the comment section on that external website!

    Your friend did NOT go to the site and did not allow the link between comments made in FB and the outside world. YOU did.

    I see your screen capture which seems to suggest that they have to give permission for this external posting step. Not everyone will necessarily understand the significance, and from the screen shot I can’t tell whether people have the option to keep their discussion solely inside Facebook and still be able to comment on my comment.

    Am I misunderstanding this? There is no way in bloody hell I’m using the FB comment plug-in if by doing so I expose the private comments of my friends to the world without their permission.

    Your post has suggested an additional problem–my employer is now going to show up affiliated with my comments if I use the FB plug-in?

    Worse and worse! I am a public employee and have private political opinions I may choose to express on blogs. I do so knowing full well that someone who wants to can spend a little Google time and figure out where I work, but I have NOT commented in a way that deliberately ties my personal opinion to my place of employment.

    If Facebook does that for me they just created a huge problem for every government employee (and plenty of people in the private sector who don’t want their employer’s site linked to their personal opinions).

    @BarbChamberlain

  • http://www.online-business-virtual-assistant.com/ Virtual Office Assistants

    Hi Mari thanks for sharing these info with us.

  • http://www.facebook.com/SherryNouraini Sherry Nouraini

    Great post Mari! I absolutely LOVE this new development with Facebook. It may not be popular with some, but for anyone who wants to increase their online exposure, this is a gift. Can’t wait for the bugs to be worked out. Also, great tip about putting your fan page as your employer, thank you!

  • davidsandusky

    I agree with you Hugh. Plus, I think Mari benefits from our conversation on this thread way over the FB comments thread. Depends on where you want your community to play I guess.

  • http://dscottangle.com D. Scott Angle

    This will be great once they get everything working to design. What I’m looking for is a fully integrated WordPress plugin (I use Thesis and it would be a real pain for me to try to manually implement it as is). Thanks telling us about this Mari, I’m very excited about the possibilities…

  • Sandra Van Statten

    Thanks Mari for the fantastic post – as usual we can always count on you for these great in-depth tutorials.

  • Badal K

    Can anyone lay down tutorial to of how to get get correct code for facebook comments? As i am not able to see update of comments on blog page when i post comments on facebook page…
    Hey Mari it will be helpful to all of us if u do so,..

  • http://www.facebook.com/people/Michelle-Enis-Vasquez/1609328981 Michelle Enis Vasquez

    This looks marvelous and I want it, but I don’t know how to make this happen. I am not code-savvy. I can install plugins on my word press web site, but that’s about it. I’ve spent last night and several hours today trying to figure it out, but I dare not start adding code to the wrong places in my web site’s code. I know how to get there, but I wouldn’t know where to put what code.

  • http://www.facebook.com/people/Michelle-Enis-Vasquez/1609328981 Michelle Enis Vasquez

    This looks marvelous and I want to do it, but I don’t know how to make it happen. I see the code I’m being told to copy and paste, but I don’t know where to put it and I’m not tech-savvy. I can install plugins, but I don’t want to mess up my web site by installing code in the wrong places. I guess I need the help of a professional.

  • Zahrina Robertson

    WOOW Mari, I’ve recently been ripped off and scammed by TheWebCeleb for a grand total of $1997 on a 100% money back guarantee! I have learnt the most i have ever wanted to know reading your informative posts and listening to your 1 hour recent video on F/book than the total amount owed to me since 1 month ago! I kick myself that i should have invested in YOU, not the impostors out to make a quick buck without the actual knowledge!

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  • Sam

    I hope you will able to comment as your Page soon

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  • Susan Liddy

    This is really helpful. I think I’m going to stick to comment love for my blog commenting. I like that my comments get ranked AND that comment love returns the favor to my readers who comment. FB is making a little nervous with all of the changes they make without telling us. I am becoming more thoughtful for how I use them for my business. (Guess I’m a bit of a control freak. ha ha.)

  • Erik Curren

    Facebook is innovating so fast. Thanks for helping us keep up Mari! I can see how FB wants to be the new Internet. But I’m concerned about what that means for the politics of the Internet commons. By installing FB comments on my site, do I as a webmaster give up control of my comments to FB? Also, if more websites do this, sooner or later will FB control most comments online? What will that mean if some government asks them to censor content or the company decides to prioritize some content over others for commercial reasons? I just want to be sure that we all protect the freedom to communicate that has made the Internet so powerful so far. Would Tunisia and Egypt have happened in a privately-owned internet?

  • Nassorn

    What I found is with Facebook comment plug into my site is it works perfectly well with Explorer but inconsistency displays on Firefox.

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  • Susan

    Excellent info – thanks for the update!

  • Jtcalhoun

    Great post! I installed the comments on a website for a client. I want to be able to moderate comments, but can’t figure out how to access the plugin in my fb account. Can anyone direct me in the right direction? Thanks!

  • Lynda Cyrulik Strom

    I’m trying to use the new FB comments plug-in in my html file in Dreamweaver 5…without success. Here’s the code I’m using: “”
    When I paste the code into my html, I get the following message: “Adobe Flash Player Security. Adobe Flash Player has stopped a potentially unsafe operation. The following local application on your computer or network: C;Documents and SettingsuserDesktopKirley WebKirleyWebindex1.html is trying to communicate with theis Internet-enabled location: static.ak.fbcdn.net. To let this application communicate with the Internet, click Settings. You must restart the application after changing your settings. optionis: ok or settings” When I click settings, nothing happens.
    I don’t know what or where the settings are, or even how to fix this to get the FB comments working. Any idea what I need to do?

  • Christina Hills

    Mari, Any update on the FB bugs with the Facebook Commenting integration?

  • Sami

    Hi,

    I’m making the Facebook comments but i need the design as TechCrunch‘s can you help me how make this design.

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  • Shannon

    I just added the “like box” to my website so users can see my live feeds but i just noticed that you can’t see it if your not logged in to your facebook. it says that the info is restricted or no longer available. how do i go around this?

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    Where does this go?

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    Hi i have try the fb comments but i dont get any notification if someone comments.Did i miss something here? kindly need your enlighten,thanks

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  • Anonymous

    This was a mistake with all the plugins page for updates on that day. The button box and as, in particular, disappear when the site looks on the page. Presumably, it is working on these errors.

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  • informedunionvoter

    I meant the comments I have made since my usual posting site switched to FB.  Comments I have made using the FB plugin are not visible anywhere.  EVEN I can only see them if I am logged into FB!!!   How do I fix this??!!!

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    Nobody has an answer?!  I have read the help section on FB and almost all of the internet.  I have changed every button 6 ways from Sunday.  I can’t see what I am doing wrong.  My posts are not visible when I use FB to post on a site like this or even on a FB public wall.  I can see them, but only when logged.  Nobody else can see them ever!  WTH?!  CAN ANY OF YOU HELP?!  THANKS! 

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  • http://marismith.com Mari Smith

    Please note your comment above in ALL CAPS was flagged for review and I’m not able to display it. I cannot provide tech support for Facebook’s plugins. You’ll have to contact Facebook directly. I don’t work for Facebook. 

  • http://marismith.com Mari Smith

    I might suggest hiring a developer/coder who has experience with Facebook’s plugins?

  • http://marismith.com Mari Smith

    Please note @b68ddfef40a0d71b281918325c0299a5:disqus – I do NOT work for Facebook nor do any of my team. I’m not able to provide tech support for tech issues with Facebook’s plugins. Thank you for understanding. 

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