Blog Archives

3 Facebook News Feed Changes: What Marketers Need To Know

3 Facebook News Feed Changes

Three more Facebook changes to get our arms around this week! Facebook is constantly fine-tuning the super-complex algorithm that determines the highly customized and personalized mix of content displayed in News Feeds. Each of the 1.44 Billion users sees a unique version of News Feed — it’s mind-boggling, right? The latest News Feed tweaks may also have an impact on business pages. In short, the three changes are: Users should start to see more posts in News Feed

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Posted in Facebook Fan Pages, Facebook for Business, Facebook Marketing, Facebook Tips

Social Media Simplified: 8 Types and How Each Can Benefit Your Business

Social Media Simplified - 8 TYPES

If you’ve ever struggled to properly explain social media to non-users, or even the C-suite of companies, you’re bound to enjoy our featured article this week from our friends at HootSuite. The definition of social media is in a state of constant flux. Popular social relationship platform with 10 million users, HootSuite, says one of their favorite quotes is: “You don’t really understand something unless you can explain it to your grandmother.” Ha! Check out HootSuite’s article,

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Posted in Blogging, Facebook for Business, Facebook Marketing, Social Media

7 Types of Facebook Video to Help Increase Engagement

7 Ways to Use Facebook Video

2015 is the year of Facebook VIDEO! According to Socialbakers, Facebook has now surpassed YouTube as the most popular platform for businesses to share videos. Amazing. First, autoplay videos started appearing regularly in our Facebook News Feed. The on-screen automatic movement instantly catches our eye, and is a highly effective way to grab the attention of your audience. Now, videos on Facebook get the highest organic reach in the News Feed.  Note: this doesn’t mean all you should

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Posted in Facebook Advertising, Facebook Fan Pages, Facebook for Business, Facebook Marketing, Facebook Tips, Facebook Video, Video Marketing

10 Essential Rules For Effective Facebook Marketing

10 Essential Rules for Facebook Marketing

Facebook marketing is an essential part of your social media mix. This week’s lead article covers several excellent “rules” for effective marketing on the world’s #1 social network. PLUS, take a look at the notes I typed up from the opening keynote by Mark Zuckerberg and team at the 6th annual f8 Facebook Developer Conference! (Embedded below). I have to say, I’m super excited about Facebook’s new MESSENGER BUSINESS – (coming soon!). Merchants will be able to

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Posted in Content Marketing, Facebook for Business, Facebook Marketing, Twitter

Avoid These 15 Facebook Marketing Mistakes: The Social Scoop Issue 138

15 Facebook Marketing Mistakes

If there’s one thing we know for sure on Facebook, it’s change. Every week there’s a new feature or new app, some new trick to learn, or a new way to be more visible. Plus, many Page Admins continue to make several common mistakes that may be hindering their success. This week, we’re featuring not one, but TWO powerful articles with a combined 15 things you should avoid doing on Facebook, and what to do instead! I’m

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Posted in Facebook Fan Pages, Facebook for Business, Facebook Marketing, Facebook Tips, Social Media

4 Visual Storytelling Tactics To Boost Your Facebook Engagement: The Social Scoop Issue 134

4 Visual Storytelling Tactics To BOOST Your Facebook Engagement

Visual posts –­­ both photos and videos – get far better results than a text status update on Facebook. According to this week’s featured article from AdEspresso, posts with visuals result in 180 percent greater engagement. And, 93 percent of the most engaging Facebook posts are image posts! The blog version of this week’s edition of THE SOCIAL SCOOP weekly newsletter follows below! If you’re already subscribed, you’ll continue to receive The Social Scoop via

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Posted in Business Building Strategies, Content Marketing, Facebook Fan Pages, Facebook for Business, Facebook Marketing, Facebook Tips, Social Media

23 Facebook, Twitter, LinkedIn & Pinterest Features You Should Know: The Social Scoop Issue 133

23 Little-Known Social Media Features

Many of the popular social media platforms regularly add helpful new features – but there isn’t always a big announcement, so it can be hard to keep up with these additions and changes! This week’s featured article is from HubSpot and details 20 features that you probably didn’t know existed on Facebook, Twitter, LinkedIn and Pinterest – but probably should! Plus, I rounded up a further 3 Facebook features to add to the mix. For instance, did you know

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Posted in Content Marketing, Facebook for Business, Facebook Marketing, Pinterest Marketing, Social Media, Twitter