Blog Archives

How Facebook Calculates What Appears In Your News Feed

Facebook calculate news feed

The problem with Facebook organic reach can be summed up in one single graphic: Only 6 percent of your fans are seeing your content in their news feed. The other 94 percent are not. Some sources indicate that organic reach may drop to 1-2 percent in the near future. Others say it’s destined to hit zero; it’s only a matter of time. These stats are a big drop from the already low 16 percent that Facebook indicated back

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Posted in Facebook for Business, Facebook Marketing, Facebook Tips

10 Proven Ways To Improve Your Facebook Reach

Facebook Reach

Many Facebook fan page owners struggle to get more of their fans to see their posts in the news feed. On average, most Facebook page posts reach a mere 16% of fans in their news feed. However, the good news is that number could be much higher, like 47% or even more. But the bad news is it could also be much lower, like 2%. So what can you do? Here are ten ways to

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Posted in Facebook Fan Pages, Facebook for Business, Facebook Marketing, Facebook Tips

Facebook Relaxes Page Cover Image Rules: Use This Tool to Test 20% Rule

Mari Smith - new Facebook cover image

Facebook recently (quietly) changed its Page Guidelines around Cover Images. Previously, you could not have any price or purchase information, contact information, references to Facebook features, or calls to action. Now, you can. The main rule that remains in place for Cover Images is that you cannot exceed 20% text. Why is this? So that the News Feed remains visually appealing and isn’t covered in giant text-based advertisements. Not sure what 20% text looks like?

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Posted in Facebook Fan Pages, Facebook for Business, Facebook Marketing, Facebook Tips

14 Ways To Get More Facebook Shares [INFOGRAPHIC]

14 facebook shares infographic thumb

Share is to Facebook as retweet is to Twitter. It’s all about how VIRAL you can get your fan page wall posts. Of course, you want plenty comments and likes on each post — this activity certainly helps boost your post visibility in the news feed of your fans. But, if you can craft the majority of your wall posts in a way that inspires your fans to say: “Wow, I just *have* to share

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Posted in Facebook Fan Pages, Facebook for Business, Facebook Marketing

Think Like Zuck: 5 Secrets Marketers Can Learn from Facebook’s CEO Mark Zuckerberg

Think Like Zuck - Ekaterina Walter

[Guest blog post by Ekaterina Walter]: In 8 years of existence, Facebook has fundamentally changed the way we connect and communicate online. It is the world’s largest social network and probably one of the most addictive. We cannot imagine our lives without Facebook—it created a sweet addiction of 24/7 conversations and information flow that we apparently all craved. We check Facebook before we go to bed and first thing in the morning when we wake

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Posted in Business Building Strategies, Facebook for Business, Facebook Marketing

12 Ways To Optimize Your Facebook Marketing During the Holidays

12 Days of Christmas

[Guest post by Jim Belosic, CEO of ShortStack]: It might be too soon to start untangling the holiday lights, but it’s never too early to be thinking about how to use Facebook effectively for holiday promotions. We are now in the final months of the year when many companies make the majority of their profits and the time of year when people are more willing to open their wallets to buy gifts and donate to

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Posted in Facebook Fan Pages, Facebook for Business, Facebook Marketing, Relationship Marketing

How To Take Back Control Of Your Facebook News Feed

Facebook News Feed - Mobile

As more and more content from the one billion Facebook users and the tens of millions of business pages pours into our News Feed on a daily basis, it’s getting harder and harder to see the content you really *want* to see. Not to mention all the paid features such as Offers and Promoted Posts that also go into the News Feed on both desktop and mobile. And, of course, as a marketer, how do

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Posted in Facebook for Business, Facebook Marketing, Facebook Tips