What’s So Exciting About Google+ – An Overview

What’s So Exciting About Google+ – An Overview

Is Google’s hot new social network Google+ a serious “threat” to Facebook? Or Twitter? In the short or long term, I don’t think so. But, Google+ will certainly make Facebook, in particular, more agile and determined to continue improving its array of products.

(In fact, the first thing Mark Zuckerberg said at the start of the Facebook video/Skype partnership announcement on July 6 was,“Welcome to Launch Season 2011.” I took that to mean Facebook plan to roll out new features and products in rapid succession. Though, historically, that seems mostly the case!)Google Plus

I wrote this blog post for those people who don’t “get” Google+ yet, who are not yet on Google+, and/or who might be in a place of wait-and-see. After a few short weeks, I’m convinced Google+ will become a *major* player in the social networking arena. (Stay tuned for my post shortly after this one which will be a tutorial with marked up screenshots: 10 Simple Steps To Getting Started On Google+). Also, those businesses that want to get a head start must pay close attention to what’s happening on this rapidly growing new social network.

The growth of Google+

I joined Google+ on June 29, the day after the site launched, thanks to an invite from a friend. Since then, I’ve been actively using the site daily, studying member behavior, and reading as many articles as possible about the platform. (My own blog post is certainly long overdue; I’ve had many posts about Google+ sitting in draft for the past few weeks, but have been so busy on all these social sites along with completing my next book!) Well over 14,000 Google+ members have added me to their circles. (There’s no limit to how many peeps can circle you; but the max you can add to circles is 5,000). Yes, the growth is unprecedented.

It’s fascinating to watch the incredibly rapid growth of Google+, the depth of sharing, the availability of heads of companies, the web celebs, the nuggets (and the noise!), and the amazing accessibility and responsiveness of the Google+ team. Not to mention that the user interface is so cool!

As you can see by the graph below, it took Google+ only 16 days to reach 10 million users. Whereas, it took Facebook 852 days and Twitter 780 days to reach the same milestone. Amazing! Of course, Google+ has the advantage of (finally) entering the social world now that this arena is more established by Facebook and Twitter. Not to mention the pre-existing large userbase Google already has from its array of excellent products.

Facebook, Twitter, Google+ GrowthGraph by Leon Haland Data by Paul Allen

Do we need another social network?

As much as I love Facebook, I have to say that I’m extremely excited about Google+. In fact, I haven’t felt this excited about a social network since I first joined Facebook in May 2007. Facebook will always be my “first love,” and the site is certainly here to stay. I plan to continue building out and maintaining an active presence with my Facebook personal profile, my Facebook page, and on Twitter.

To me, it’s a both/and world. It’s taken me many years to build up and nurture my communities on Facebook and Twitter; I’m not about to abandon them because a shiny new toy arrived on the scene. Obviously, there are only so many available hours in the day for social networks, though, and now my intent is to simply divide up the same time between these platforms. (And, I’m not here to tell you what’s right and wrong; individuals and business will need to reassess their own approach to social networking now and find what works for them).

There’s room for ALL the popular social networks to co-exist. People will simply choose the social network(s) where the bulk of their friends hang out, and/or the social network(s) with the coolest features. It’s early days yet, but with the sheer size of Google’s existing userbase of all its products, at some point I can see Google+ overtaking Facebook as the #1 social network in the world. Yep, it’s that good. Kudos to Google: I do believe they’ve finally cracked social. (Businesses, pay close attention!)

According to a survey carried out by Bloomberg, Google+ could become the second biggest social network within the next year, moving past Twitter and LinkedIn. ~Scribbal.com

Google+ vs. Facebook?

For now, I highly doubt we’re going to see any kind of mass exodus of Facebook users to Google+. For many people, it can feel like a foreign land and foreign language to have to learn a whole new social network. Many users on Facebook are still getting to grips with the (constantly changing) features on the platform. Besides, if the average user on Facebook uses the site to connect with family around the world and to play games, they will stay there so long as they can still reach their loved ones and play their games.

I understand games are coming to Google+; I do hope Google tries hard to differentiate and we don’t start seeing “farm” and “fish” updates pouring into the stream!

Some major advantages Google+ has over Facebook include integrating with all other Google products, specifically Gmail and search/SERPs (search engine results pages). Google+ was designed to PLUS all other Google products.

Google SERP Randi Zuckerberg Ben Parr

Mashable post showing avatar and link to Ben Parr’s Google+profile

Unless and until Facebook bites the bullet and launches a killer search engine – it’s certainly sorely missing! Yes, I know Bing has some Facebook integration. But, wouldn’t it be great to easily search fan pages (your own and others) at the click of a button? There is such a plethora of content on our pages and it would be awesome to have a way to easily archive and search this valuable content (you know, like a blog?!).

However, for now, as a social network, Facebook has the upper hand with its long-established user behavior, length of session time, amount of game players, social ads, and business pages.

What about Google+ business profiles?

Regards the business side, it’ll be interesting to see how everything shifts when Google+ starts offering business profiles. Currently, Google+ only allows profiles in the name of individuals; business profiles are coming soon.

Just like we manage our communities on both Twitter and Facebook and our own blogs, (and for many businesses, also LinkedIn and YouTube and other platforms), at some point (soon!) I see that we will be “forced” to also manage a business community on Google+ to cater to those customers and prospects who simply prefer this network. Plus, you’ll need to include Google+ when managing and monitoring the reputation of your business/brand. There’s much that businesses ought to be doing right now to get a headstart though; I’ll cover this in a forthcoming blog post Don’t Wait For Google+ Business Profiles – 7 Actions To Do Now.

It took some time before we saw major brands integrate calls to action such as, “Find us on Facebook and Twitter” on TV, radio, magazine, and billboard ads. My guess is it will be a while before we see Google+ added to the mix. And, it will be added. It’s not going to replace Facebook and Twitter. (I know, I know – look at MySpace, Friendster, FriendFeed, Plurk et al. But Facebook and Twitter are too long-established, imho.)

What’s cool about Google+?

Here’s a rundown of what I’m loving about Google+ so far, in no particular order, and why I think you should jump on board now too:

  • The energy is fresh and most people are excited to be on the platform.
  • User response is faster and more thoughtful compare to some other networks.
  • Much like Twitter and Facebook, we have to earn our followers by being follow-worthy. I’m not hearing about ways to ‘game’ the system on G+ so far (thankfully!). Though with the numbers on socialstatistics.com, a few users have blown way past the 5k circle following limit, no idea how… or why. 🙂

Easily make “friend lists,” keep spam to zero

  • G+ users seem to love the circles and the ability to post specific messages to specific groups of people. For me, so far, I’m making 99% of my posts public and using G+ more like a combo of Twitter, my Facebook fan page, and my blog. (Though I remain active on all those platforms too. As mentioned above, I’ve no plans to quit my long-established other social profiles!)
  • So far, the amount of spam and junk is very light and manageable. If someone posts more frequently than you prefer, just uncircle them. 😉 Or, focus on curating content from select circles. (My circle strategy is in progress; I change it recently per this post).

Longer posts, format, and edit

  • We can write much longer posts – it’s like “instant blogging!”
  • On posts and comments, we can easily add *bold* and _italics_ (-and strikeout-) for emphasis. (I keep going to do this on Facebook – oops! I hope Facebook integrates the formatting feature at some point).
  • We can also easily edit posts and comments. (On Facebook, you can edit posts made with a photo or video at any time. But status updates can’t be edited. With comments, you have about a ten second window to edit comments: click the “x” as if to delete and the text field opens back up).

Easy tagging

  • I love that we can tag anyone in our conversations whether they’re in our circles or not. I hope we can do the same when business profiles arrive, I’m sure we will. Facebook makes it challenging to keep a conversation going and alert fans in particular know that you’ve responded.

Group video chat

  • The ten-person video chats (Hangouts) are awesome and a wonderful way to add more intimacy to real-time connecting/social networking. I’m seeing and hearing about many cool, creative uses of Hangouts, such as: cooking demos, live tattooing, seven-hour concerts, pizza parties, and live news broadcasts. The possibilities are endless. (At some point, with the new Facebook + Skype partnership, we may see group video chat on Facebook. Perhaps that’s one of the paid features Tony Bates, CEO of Skype, alluded to?!)

Access to leaders

  • One of the top benefits I’m seeing so far on Google+ is the unprecedented access to heads of technology companies, web celebs, and industry leaders. Power G+ users are posting frequently and garnering vast, instant responses. And, these leaders are engaging back. It’s not as though they’re just pushing out content and letting everyone have at it. Everyone is genuinely engaging. I’ve never seen this level of intimacy on Facebook or Twitter. (Again, businesses – take note!)
  • You can easily join a Hangout with people like Michael Dell and chat directly with him! Tom Anderson, founder and former CEO of MySpace, is super active on G+ and posts a ton of amazing, thought-provoking posts.

Another cool feature is Sparks – where you can search and easily find content on any subject or categories of subjects and instantly share with your network. I have only just dabbled with this feature so far and have not found it to be that useful yet. Google will be adding improvements. In addition, I understand the mobile G+ app on the Android smartphone rocks. I’m an iPhone gal; the G+ iPhone app is somewhat rudimentary and slow… but a better one is coming.


I’m enjoying reading articles about potential interoperability: the option to interact with our friends in their preferred network on our chosen network. (At the rate Facebook is booting out friend list scrapers – and banning Google+ ads – I may question its desire to be open. Still, it’s a good protection for users to be able to choose what happens to his/her email address/contact info).

Technology journalist and Lead Writer for ReadWriteWeb.com, Marshall Kirkpatrick, wrote that Google Plus’s real goal is not to kill Facebook, rather to force it to be open and allow interoperability:

Back in the bad old days, customers of one phone network couldn’t call customers of other phone networks, then people couldn’t email out-of-network. Today people can’t be social across networks, but few people mind because everyone they care about is on Facebook. [Google] Plus is a big push to change that. – Marshall Kirkpatrick

Tips for getting started on Google+

If Google+ is brand new to you, stay tuned for my very next blog post: 10 Simple Steps To Getting Started On Google+ with marked up screenshots. Meantime, here are a few quick tips to getting started on G+:

  1. You’ll need a Gmail account. [UPDATE Aug 11, 2011: You don’t have to have a Gmail account per se; but you do need a Google account which you can create with any email address.  I do recommend a Gmail account, though!] Then you’ll need an invite to Google+. With the recent release of invitation links, you may find plenty here. (I’m sure Google+ will open the floodgates shortly anyway and do away with the invitation process).
  2. Fill out your bio, links, and add a profile photo to your new Google+ profile. Remember, you need to use your real name for your profile, not a business name. (Note: if you previously had a Google Profile, this is now your Google+ Profile).
  3. Then get familiar with the circles: they work similarly to Facebook friend lists insofar as you can view your stream of content filtered by these lists and you can publish content to specific lists. Begin to create a few circles. You can find people to follow here and here. Feel free to circle me.
  4. Think about content curation as one approach to G+; create a circle with select individuals that post on topics of interest to you. When you view your stream, this makes it easy to skim and share content with your own followers. (I’m choosing to share 99% of my content publicly vs. only posting to certain circles).
  5. If the stream from your circles gets unwieldy, don’t be afraid to either uncircle individuals or simply place in a “Following” circle. Then, stay focused on the streams of your smaller circles, not your main stream.
  6. Browse the following mega list of tutorials and tips:

Helpful G+ resources and recommended reading

Chrome Extensions:

  • G+Me Chrome Extension – allows you to collapse/expand posts and comments (a must have!) and a few more bells ‘n’ whistles.
  • Replies and More – adds Reply to Author to all posts and comments. Also allows easy sharing of content on Twitter and Facebook.
  • Usability Boost – adds several visual features to enhance readability, among other nifty features.
  • Plus One Anything – adds a nifty +1 button to your browser toolbar for plussing any website whether they have the +1 button or not. Any webpage you +1 shows up under the “+1” tab of your Google+ profile.

Google+ widget for your blog:

  • Google Plus Widget – place a widget on your blog/site to display your follower (people who have circled you) count and realtime rotating updates.

In conclusion (for this post!), I just love this nugget from Tom Anderson, who is one of the most active and most followed users on Google+:

…more than anything, I think, you need to remain flexible and pay attention to how the Internet is evolving. There’s no one-size fits all strategy, and you’ll probably want to modify your own strategy as it suits your needs. ~Tom Anderson (former President, founder and first friend on MySpace) excerpted from this guest post on TechCrunch.

I know this turned out to be an uber long post, and there’s even more to share about Google+. Stay tuned for the following two posts coming right up:

  1. 10 Simple Steps To Getting Started On Google+ [SCREENSHOTS]
  2. Don’t Wait For Google+ Business Profiles – 7 Actions To Do Now

SO, are you active on Google+ yet? What do you think so far? Do your friends and colleagues use Facebook more, or Google+ more now? If you’re not yet active on Google+, why? Do share your thoughts with me in the comments below:

Remember, Facebook is still home to 750 million active users, half log on daily for an average session time of 55 minutes. Well over 250 million users access Facebook via their smartphones and these mobile users are twice as active as web users. There is a massive captive audience on Facebook and if you’re serious about taking your business or brand to the next level, you owe it to yourself to truly understand and tap into all that Facebook offers. Come join me for the Facebook Success Summit 2011! It’s entirely virtual, no travel or hotels. Learn from 19 Facebook marketing experts as they share exactly how you can maximize your marketing on the world’s #1 social network. Featured presenters include Guy Kawasaki, Robert Scoble, Jesse Stay, Paul Dunay, Mike Stelzner, myself and many others! Tickets are currently half-price, but you can also try before you buy with a free online class lead by yours truly: Facebook News Feed Optimization: How to Dramatically Increase Your Visibility and Engagement.

[Yes, I know; it’s ironic plugging a Facebook program on a post raving about Google+; but, like I say, Facebook is here to stay and there’s massive business to be had by using the site properly!]

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Mari Smith

Forbes Top Social Media Power Influencer | Facebook Marketing Expert | Globe-trotting Speaker, Author | 'Mari like Ferrari' | Bubbly Scottish-Canadian!

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  1. Jeremy Brown on August 9, 2011 at 3:08 am

    I absolutely love the simplicity of G+. It’s the type of site that I can show to my parents (who aren’t very tech savvy) and they can explore with relative ease. I love that!

     This whole social network battle feels a lot like when Facebook first hit the scene and Myspace was the go-to network (at least for my generation). It really doesn’t surprise me that G+ is getting a lot of attention.

    #1) it’s Google and #2) it’s the new toy fresh out of the box. Now, that’s not to say that it won’t overtake Facebook because sooner or later it’s bound to happen. If it’s not G+ it’s going to be some other social network that just does it better.

    It’s just evolution. Facebook has made it a whole lot harder for new entrants (not including G+) as you said, so I believe it will be around for awhile.

    It’ll be very intriguing to see the battle between G+ and Facebook. (I didn’t include Twitter because to me it’s a completely different beast)

    Very good write up Mari!

  2. PamMktgNut on August 9, 2011 at 4:56 am

    Excellent post Mari. Love the links to the available resources. Thanks so much for all you do! 

  3. Jeanine on August 9, 2011 at 1:36 am

    AWESOME overview, Mari!  Thanks so much for sharing it!  I’m looking forward to your next post on how to get started with Google+!


  4. Mari Smith on August 9, 2011 at 1:47 am

    Thanks @49de95d3886cbe5fe48ce506a04553cc:disqus!! 

  5. dougpete on August 9, 2011 at 1:54 am

    Very comprehensive post, Mari.  I wrote a series of posts as I was learning and experimenting with it during my beginning.  I’m still not sure where it will end.  I enjoy my Twitter and Facebook community but really like the power and the potential that Google Plus is providing for conversations and building a network.  I’m unsure in my mind where this will end up.  At present, you see people publishing content manually on multiple networks since Google Plus is pretty much sealed to the outside world.  That can’t be sustainable.  I appreciate your insights and look forward to learning more with you.

  6. Michelle Fontaine on August 9, 2011 at 12:07 pm

    Perfectly laid out Mari! I always take my lead from you. NOW I’m ready to plunge in. You make us more efficient. Thank you!

  7. Romero Cavalcanti on August 9, 2011 at 5:42 am

    Great, informative post. Thanks so much for the useful information. Greetings from Brazil.

  8. Anonymous on August 9, 2011 at 1:23 pm

    Once again Mari to the rescue. What an excellent summary of G+!

  9. Harleena Singh on August 9, 2011 at 2:49 pm

    Great info shared on this post!

    I also feel that with Google+, now there is no need for any other social networking sites. This, in itself, has the best of all social networking sites!

    Thanks for sharing!

  10. Shannon Ferguson on August 9, 2011 at 3:26 pm

    Thank you, Mari. Would someone please send me an invite? shannonhferguson@gmail.com

  11. Anonymous on August 9, 2011 at 3:33 pm

    OK, you’ve convinced me, Mari. I guess I will bite the bullet and join the fun on Google +. I was one of the ones who’s already so busy on other platforms (Twitter, 2 blogs, Linked In, FB personal & author’s page) I didn’t think I could possibly add another. But I guess I don’t want to be left behind …

    CU there!
    Doreen Pendgracs

  12. Cheryl Nall on August 9, 2011 at 4:47 pm

    Mari, I’ve been a faithful FB follower since I found your page.  It’s great to find that you’ll be helping out with Google+.  You’re Awesome!

  13. Internet business on August 9, 2011 at 9:58 am

    This is just what I was looking for. Thank you very much.

  14. bkmobi on August 9, 2011 at 5:05 pm

    Great Google+ Into & write up Mari

  15. Phyllis Zimbler Miller on August 9, 2011 at 5:31 pm

    As always, Mari, your information is so valuable!  And I’ve been using the same strategy as you stated: ” I’m making 99% of my posts public and using G+ more like a combo of Twitter, my Facebook fan page, and my blog.”

    Here’s one question I’m puzzling over:

    Why do some people (even people not yet on Google+) get my Google+ posts in their email and some don’t?  I’m thinking it is people who have both gmail accounts and are in my gmail database because my father, who isn’t on Google+, is getting emails of my posts. Any ideas?

  16. Kristi Hines on August 9, 2011 at 6:23 pm

    Awesome review of Google+!  I’m loving it so far, from the web to the Android app.  I find that I have much better conversations on there than I do on other social networks – people tend to “see” you more!

  17. Harvey Whitman on August 9, 2011 at 8:20 pm

    Mari,  Great post, good info!  G+ is well on it’s way.  Do you mind if I share with my ‘doubters’?

  18. John Haydon on August 9, 2011 at 1:44 pm

    As always – epic post! Very, very helpful for newbies. 

  19. Deb Krier on August 9, 2011 at 1:57 pm

    As always, great info! I think that as things shake out, Facebook will focus on personal connections while G+ will focus on business. Of course, there will be overlap, but I see that as the strengths that each platform brings to the users.

  20. Phyllis Khare on August 9, 2011 at 2:53 pm

    Thank you for taking the time to create and post this. As usual, you have made everything so clear. I’m sending and sharing this around. One of the reason I think G+ is so much fun, is that a large group of techie social media people had become a bit bored by FB and Twitter. G+ opened up a new room to have a party in — and that’s the energy I feel there. And it’s true – the accessibility to A-List VIPs is amazing. See you there.

  21. CMColeman on August 9, 2011 at 2:53 pm

    Adding this to my bookmarked arsenal of Mari Smith social media posts!  Thanks for the recommended G+ Resources!

    I am enjoying G+ but quite honestly, don’t have a great deal of time for -any- social media right now, so the engagement that I should be doing is lower than I’d like it to be. 

    It seems to be a no brainer to be at least connected into the social media channel developed by Google, just from an online presence point of view, doesn’t it?

  22. Christine Green on August 9, 2011 at 3:06 pm

    Mari – worth waiting for this! Fantastic comprehensive post. I’m sending this to clients and friends who need a full intro.

  23. Christine Green on August 9, 2011 at 3:06 pm

    Mari – worth waiting for this! Fantastic comprehensive post. I’m sending this to clients and friends who need a full intro.

  24. Pam Allen on August 9, 2011 at 4:38 pm

    WOW!  I’ve been waiting for a CLEAR post on Google+.  I got a lot out of this post and looking forward to the other posts.  Thank you for sharing this info! 

  25. Tamisha Grant on August 9, 2011 at 5:33 pm

    This is a phenomenal review of Google+. I am slowly but surely figuring out how to best use it, and this will help tremendously. As an online business entrepreneur I will need to figure out how to incorporate Google+ into my social media strategy but for now, Facebook and Twitter are still my tried and true.

  26. Joel Capperella on August 9, 2011 at 8:52 pm

    Enjoyed it Mari, and some good resources here – thanks for taking time to share them.  I am anxious to see just how integrated G+ becomes with all of their other tools and of course search.  One thing I don’t know if I get is when I +1 something does anyone see that?  they don’t seem to be in the stream.  

  27. Mari Smith on August 9, 2011 at 10:58 pm

    Hey Joel — your +1’d posts show up on your Google+ profile under the “+1” tab! I recommend making sure that is visible to public. 🙂 I love the Plus One Anything extension to liberally +1 good content. I believe some Google+ profiles are showing up on SERPs as a result of +1’ing posts. There’s also a way to add your G+ profile as the author of all your blog posts so you show up next to all your posts on SERPs. Amazing! (I’m in midst of integrating myself… I tinkered around with code last night and messed up my blog. Lol. Got my web guy on it.)

  28. Mari Smith on August 9, 2011 at 10:59 pm

    Thanks a mil, @facebook-100001066064878:disqus!! Please do share with your peeps! hehee 

  29. Mari Smith on August 9, 2011 at 10:59 pm

    SO agree, Kristi!! Amazing how that happened. 🙂 

  30. Mari Smith on August 9, 2011 at 10:59 pm

    Sweet – glad you enjoyed Tamisha! 🙂 

  31. Diky Mulyana on August 10, 2011 at 6:42 am

    Excellent Article, however, on the getting started #1, you said that you need to create a google mail account. Which I found to be incorrect. I just create a G+ account for my wife, and she is a hotmail users. Unless google changed the requirements recently. 

  32. JackHumphrey on August 10, 2011 at 12:08 am

    This would be the ONLY G+ post to link people to if you had to choose just one.  Everyone was in such a hurry to say something about G+, me included, that we ended up with a bunch (and probably a bunch more to come) while Mari just nailed it all in an uber post.  Great job Mari, and I think that about covers it (for now)!

  33. Terje Gulbrandsen on August 10, 2011 at 7:09 am

    Thanks allot for this article Mari, I stumbled over it on g+ and I will follow you and your blog, thanks again 🙂

  34. Phil R on August 10, 2011 at 7:36 am

    Diky is right. It’s a common misconception that you need a Gmail account to use Google products. You don’t have to have a Gmail account but you do have to have a Google account. A Google account can be created using any email address:

  35. Mark Evans on August 10, 2011 at 1:32 am

    Now using 3 of the extensions, love ’em! Thanks Mari.

  36. Mari Smith on August 10, 2011 at 2:22 am


  37. Mari Smith on August 10, 2011 at 2:23 am

    heheeeee, thank you so much, @JackHumphrey:disqus!! Appreciate you bunches. (Hope you got through the War & Peace today too!! Lol). 

  38. Mari Smith on August 10, 2011 at 2:25 am

    Aha — I see you’re on now @google-9caf2eba43c86b1a2dc8c776780de89e:disqus!! https://plus.google.com/106366290648352651245/ Coolio!

  39. Mari Smith on August 10, 2011 at 2:26 am

    Truly appreciate you, Christine. Thanks a mil!

  40. Shreya Krishnan on August 10, 2011 at 3:00 am

    Great article Mari! loved your point about games coming to google+.  Thought i’d also share another blog post i found related to google+ for enterprise: http://www.kwanzoo.com/blog/

  41. supercareero.com on August 10, 2011 at 4:14 am

    Great, exceptional article Mari! I agree with you that Facebook will stay (on TOP, Mmmm let’s see…), with its 750+ million users and still counting. But in fairness to Google, they seems that they are on the right track now after being failed in their previous attempts to conquer the social media sphere…

    Again, Thanks Mari! 🙂

  42. Robbie AB on August 10, 2011 at 1:03 pm

    You are correct, you don’t need a Gmail account to join Google+

  43. Mari Smith on August 10, 2011 at 6:33 am

    Thanks John – I just love that word “epic!” hehee

  44. Mari Smith on August 10, 2011 at 6:33 am

    Aw thanks hon!!

  45. Hugo Pinto on August 10, 2011 at 7:04 am

    Chrome extension to export all your photos from Facebook to Google+ (Picasa)


  46. Mark Olsen on August 10, 2011 at 3:14 pm

    Wow!  Awesome information on G+
    I’ll be sure to add you to my circles so I can easily see more and will be sharing this right away.

  47. Murat on August 10, 2011 at 8:29 am

    To roll out new features with skype and microsoft ? funny stuff. 
    I like google plus because it offers great usability in great easiness and lots of features which I m sure there will be more in time. I cancelled my fb account already and help my friends to switch to google plus and gmail.  FB was successful because they didn’t have a serious competitor then but now google plus in on the arena and things will change real soon. 

  48. Henry Cly on August 10, 2011 at 9:14 am

    G+ has alot to offer!!! I love it already… can’t wait for business profiles..

  49. Debbie Pasquini on August 10, 2011 at 4:50 pm

    Thanks, Mari, for the great blog on google+.  I am in the process of setting up my profile and circles.  I also have a fb profile, group page for my Creative Memories customers before fb started making changes, and now a page for my CM customers, too.  Sometimes it is very confusing trying to keep all three straight and know what to post when and where and not overload my profile with my CM posts.  After reading your blog, I am finding that I really like a lot of the features of google+ and it sounds like it might be the way to go.  I have added you into my following circle and am looking forward to more posts from you.  Thanks!

  50. Joel Capperella on August 10, 2011 at 12:44 pm

    I did see the functionality that allows you to add the G+ profile posts – haven’t been brave enough to tinker since i have no ‘web guy’  🙂   Again pretty good stuff Mari.  I’ll keep my eyes open for what else you discover.  

  51. JosephRatliff on August 10, 2011 at 2:36 pm

    Excellent post Mari… the one I’ve been waiting for (to hear your thoughts on G+).

    Facebook still has the staying power, we’ll see if G+ follows suit.

  52. Phil R on August 10, 2011 at 10:04 pm

    Sorry, but you’ve still not got it quite right. You can’t use ‘any’ email account. It has to be an email account that is associated with a Google account. 

  53. Deb Ward, iMedia Buzz, Inc on August 10, 2011 at 10:25 pm

    Thanks for all the good info — I’ve been so busy I just haven’t taken the time to get up to speed on Google+, what it’s for, how to start, etc.  This really helps.  🙂

  54. Mari Smith on August 10, 2011 at 4:18 pm

    Ohhhhhhh wow, thank you kindly for that correct @google-41dfc2eb859b3fc4f7254f8c1a3ebfb0:disqus – updating my post now! 🙂 

  55. Mari Smith on August 10, 2011 at 4:20 pm

    Awesome – thank you kindly for the Google Support link too! Updating my post now. You rock @eb4d5b371e36652a4dcd6bf424cb4d2b:disqus!!

  56. Murrayjwaldron on August 11, 2011 at 1:32 am

    Good article. Eagerly waiting for the 10 steps one. Hey, where’s the +1 button 😉

  57. Ernie Waldner on August 10, 2011 at 10:01 pm

    Really interesting and informative article. I’ve only recently signed up tp Google + and have not really had time to utilize and play with it. From all I’ve read about it It seams like it;s going to be a winner.

  58. Dennis J. Smith on August 11, 2011 at 6:31 am

    Great article Mari. It will certainly be interesting to see how things evolve. I do think it will force Facebook to be creative in the development of new products. But do you really want Google having that much control? I don’t like it when companies get too big. Facebook and Google know more about me than I do. 🙂 Thanks for the link to the Google Plus Widget.

  59. Ramon Ray on August 11, 2011 at 7:58 pm

    Thanks for sharing this rich information!

  60. Mari Smith on August 11, 2011 at 11:17 pm

    OH drat!! Silly me, will get that piece edited now! 🙂 

  61. Sonali Pratik Sheth on August 13, 2011 at 12:09 am

    Thanks Mari, that was very helpful

  62. Rachel Egan on August 12, 2011 at 5:40 pm

    Interesting post! I forwarded it to my boss (I work in social media for higher ed and we are trying to grab hold of the Google+ thing). I agree that Facebook isn’t going anywhere – it will adapt and fit its user’s social media needs. 

  63. Rachel Egan on August 12, 2011 at 5:40 pm

    Interesting post! I forwarded it to my boss (I work in social media for higher ed and we are trying to grab hold of the Google+ thing). I agree that Facebook isn’t going anywhere – it will adapt and fit its user’s social media needs. 

  64. John Garrett on August 13, 2011 at 1:00 am

    Good work, Mari! Already forwarded this mofo on to like 20 people 🙂

    I don’t use Chrome, and I suppose there’s not much hope of any of these extensions making it over to Safari. Curses!

    So far I’m loving it, although unlike you I have been neglecting FB a little. Gotta get back over there. I can’t wait to see what FB is coming out with next to stave off G+ innovations.

    A little competition never hurt end users 🙂

  65. Karen McMillan on August 13, 2011 at 5:17 am

    Mari, Uber long and uber fabulous post.  Tres comprehensive.  And, thanks for the email invite.  I’m in an looking forward to playing around the new SM playground of G+.  And, HAPPY BIRTHDAY!!

  66. Karen McMillan on August 13, 2011 at 5:52 am

    p.s. I see you mention an Android app … how about iPhone/iPad

  67. Donald Payne on August 13, 2011 at 2:38 pm

    I decided to fully embrace Google+ using it in conjunction
    with Facebook. In fact I wrote an article about it on my own blog. Social media
    can be a strange bird. Once upon a time “Friend Feed, Tagged and My Space” were
    all the rage today they are the social media outcast. I say fully embrace it, if
    it becomes the premiere site than you are ahead of the curve.

  68. Linda on August 14, 2011 at 12:12 am

    Thanks for all this info Mari.
    I would have truly been in the dark without it.

  69. Steve Welsh on August 13, 2011 at 6:39 pm

    Started on Google+ a couple of weeks after launch, I like the design, concept and apparent open-ness & willingness to listen (how long will it last? ok a bit of a sceptic when it comes to large corporations). I think the biggest worry for most is the time thats been eaten away from your other platforms. Makes you wonder as one rises will another fall? Re the story of myspace’s fall from grace in its recent sale. Love the stuff you post Mari, always a sound, level view and some great insight’s into what would take us all ages to gather ourselves.

  70. Shel Horowitz-Green Marketer on August 16, 2011 at 12:46 pm

    Mari, I’ve been on Google+ for several weeks, haven’t done much with it. Thanks for the helpful overview and great list of resources.

  71. Anonymous on August 18, 2011 at 1:02 pm

    As google plus is going to be biggest social site in coming months. Google plus has many features like spark , circles , hangouts , and many other. These features are very helpful in business and these features are SEO friendly also which can make positive effect on SEO results. But with these features there are some minus point also which can be negative point for google plus.

  72. Dawn Abraham on August 20, 2011 at 12:05 am

    WOW!  I was right you are
    most definitely my choice for G+ Guru of the year! I do not think you left out
    anything here. I started about a month after you Mari and as you know when I
    asked you a couple of weeks ago what was different about G+, it took me about
    three days of using it every day and actively participating in discussions,
    sharing and posting to see how the differences are worth it.


    great people like you and a couple of other wonderful social media experts who
    right away welcomed and shared with me how to make the most of G+ made a
    big difference. 


    If you
    know people and get the same feeling of being a part of right away you will
    stay.  If not I noticed people leave and do not come back. Ninety % of
    my friends and connections are not active on G+ yet. That is the
    problem for most people Mari because Facebook ,Twitter & LinkedIn is the only way 99% of
    people can market, network and build relationships quickly. 



    I noticed
    most people do not even try to build up their newsletter list or web site
    traffic. They come to Facebook and start a group and within 3 hours, they have
    a good size audience sometimes quicker why spend time somewhere else?  While is not everyone’s situation and it’s not mine, it is the case for the major majority of



    network like G+ would seem to most like starting over in an environment where
    it is not easy to find people unless they are in one of 3-5 groups. 1. Technology
    2. Social Media  3. Photography 4. Marketing  and  5.
    Media.  Pretty much in that order.  The last two are not highly
    populated but they are there.  



    if you are in self-improvement or coaching good luck finding active G+ users. I
    love it anyway but I would not think of giving up my other networking sites.
    After years of being a part of a network that for most is still working
    something much better than what  G+  is now offering would have to come along in order for people to
    leave facebook. 


    ranking for search engines is what mattered most to people  I would think
    everyone would put more energy into building up their own web site by
    blogging more and starting contests and groups on their own site and not Mark
    Zuckenberg’s web site. Which  the ranking and search engine appeal is what
    the biggest draw was really for me to go to G+. 


    invited me from the beginning to use G+ and participate in a small focus group.
    Having to do with testing advanced  user
    options while using  G+.   I was
    so busy with my web sites and running my company I did not have time right then
    to build up Google’s site, although I knew I would be there just as soon as I
    took care of my main priority. I am there now and glad you are too. 


    That is
    my point of view. I did not realize my blog for today was going to be on your
    web  site.  I obviously have a lot to say about this subject.  I
    think I have my next blog idea.   🙂


    Mari for giving so much & being you! 


  73. christian louboutin shoes on August 27, 2011 at 11:15 am

    It’s a pity there’s not a way to disable the chat completely.  I’m sick of people attempting to pester me with it 😛 – The worst part is that many mobile phone social-apps will turn it back on as they refresh. Grrrr!

  74. Linda Basta on August 29, 2011 at 5:48 am

    Hi Mari
    Do I have to have an invitation to join, or can I just sign up somehow?

  75. Linda Basta on August 29, 2011 at 5:48 am

    Hi Mari
    Do I have to have an invitation to join, or can I just sign up somehow?

  76. Roz Fruchtman on August 29, 2011 at 9:04 pm

    I just saved this page so I can come back and read it later.  Thank You Mari for creating such a massive resource for all of us.

  77. Eddie Gear on September 2, 2011 at 10:06 pm

    Can you share some statictical impact from Google plus. As in what is
    the traffic like the demography of the people using the system vs
    facebook. Your book of facebook rocked. Thanks for the detailed post.

  78. Damien Smith on September 15, 2011 at 8:26 pm

    I guess the excitement wore off.  lol

  79. Dbubla on September 18, 2011 at 2:27 pm

    I am pretty much soured on Facebook.  Would go with Google+ if I knew they had a better customers service center than Facebook.  There is absolutely no way to contact Facebook to get your issue the individual attention that it needs, and this ultimately will be Facebook’s downfall, like My Space. I would rather die than go thru the incessant help menus on Facebook, knowing that I will never get real help.   

  80. Rochelle Dorsey on September 19, 2011 at 11:26 pm


  81. Vineet on October 6, 2011 at 11:04 am

    The war is on b/w FB n G+ 😀

  82. Gjhjj on October 9, 2011 at 7:48 am

    great post

  83. Skully Williams on October 9, 2011 at 9:03 am

    Awesome! I signed up on G+ and am vry excited about it too. Thanks for the article!

  84. Mari Smith on October 11, 2011 at 10:20 am


  85. Mari Smith on October 11, 2011 at 10:20 am

    Lol – we’ll see where it all ends up. The journey is fascinating though!

  86. Mari Smith on October 11, 2011 at 10:21 am

    LOL – ya, I just got uber busy with my book, mentorship program, events, speaking, travels, and social networking…. my poor blog gets neglected!!

  87. Mari Smith on October 11, 2011 at 10:22 am

    Oh thank you Eddie!! Hmmm, good question on statistical impact. I’ll have to research that. The jury’s still out for me… only time will tell. I look forward to Google+ business pages!!

  88. Karan Lugani on October 17, 2011 at 9:53 am

    Both are battling out like hell. Facebook is coming with new features ( TIMELINE, Ticker) and on the other hand Google plus is coming up with other unique ones. Well, Finally Facebook has awoken up. 

  89. Terri Z on October 20, 2011 at 1:43 pm

    One thing I’m concerned about with google+, as a mom, is privacy. So far I can’t see a way to *prevent* someone from adding you to their circle and reading your status. So I won’t let my kids join. And I guess I should be careful what I say too, because it’s not private, at all!

  90. Alice on November 16, 2011 at 11:50 pm

    “Google+ pages, unlike your Facebook fan page, will actually generate traffic, because of a little thing called, um, Google.” 

  91. Zena on November 21, 2011 at 10:31 pm

    Google plus one is a social networking site which help us in increasing
    the traffic on site & as well as rank.Well written article.I
    appreciate your writing skills.Its great.You have done a great job by
    sharing this post with us.I like this post.Keep sharing with us in
    future too. 

  92. Ocha on December 5, 2011 at 8:03 pm

    I think one reason G+ hit 10 mil so quickly is because Facebook and Twitter paved the way in the way of social sites. Thus everyone already knew the ropes and all Google had to do was do it better. And I think they did.

  93. Caribbean Medical Schools on December 27, 2011 at 9:04 pm

    Its very cool tips about G+. I wondering about G+

  94. Patrizia Corriero on December 30, 2011 at 3:16 pm

    Hey Mari!Thanks for writing this nice article..I have a Google Plus profile since 2 months..and to be honest I’m excited about some nice details but for example, I don’t like that you can’t edit your ID name..That’s making me feel nervous because I love to be found by other people. I’m posting something and try to have a conversation but it seems to be like a desert..I don’t know why!I was excited and I’m still excited about Twitter power!

  95. Ana | Traffic Generation Cafe on January 22, 2012 at 8:56 am

    I’ve been trying to decide which one to promote: my personal G+ page or my blog business page? Ideas?

  96. seo agency on April 4, 2012 at 5:21 am

    This is right that these gifts come with another more subtle one.The written skill is so good.I am very impress to this one.This is an amazing.I appreciate to this one.Thanks to share this blog with us.

  97. Felix Brown on December 23, 2013 at 2:29 am

    Thank you for an insightful presentation of G+’s capabilities. Many of
    us never knew about a few things which get us advantage in SEO & here I must
    say a great tip to go..

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