Since Facebook’s recent roll out of the new discovery-focused Explore Feed, we’ve seen a big flurry of confusion. What happened is Facebook also tested removing ALL business page posts from the main News Feed and placing into this new Explore Feed. As a result, Page owners in some of the six test countries experienced a large drop in their organic (free) reach. Could this new feed impact more pages?
Facebook stated that they “currently have no plans to roll this test out further.” However, we shall see. I wrote up a comprehensive explanatory blog post the other day, including specific action steps businesses and marketers can take now to counteract low organic reach. Take a read here, if you haven’t already:
Facebook News Feed Tests: The Impact on Organic Reach, What Marketers Need To Know
This Week’s Top 3 Articles
1. Facebook Lets Brands Dive into People’s Posts via AdAge.com
As advertising space in the News Feed continues to become more in-demand, Facebook is beginning to test something new. They’re letting select advertisers view what people post publicly in order to identify trends, sentiments, and topics. Identities are withheld, of course, and the additional information can be quite valuable.
2. Podcast Interview Tips for Non-Podcasters via ChristopherSPenn.com
Being a guest on a podcast can be great exposure for your brand or business. Like any other public appearance it’s good to be prepared. My friend Chris Penn shares excellent tips here regarding the people, process and technology of podcasting so you’re ready to shine.
3. How to Make Custom Frames for Facebook Stories to Promote Your Business in Photos and Videos via SocialMedia2Day.com
Did you know that you can create custom frames in Facebook? It’s a great way to add branding to your company’s videos and photos and your fans can use them, too. Here’s a step-by-step tutorial on how to set up and use frames.
P.S. Want my own recommended VIDEO GEAR LIST? My team and I are finally finishing up this long-awaited fabulous resource and will be sending out this week. Do let us know you’re interested here. Plus, my brand new combo Facebook training courses are about to launch: Facebook Live Success Secrets and FAST: Facebook Ads Strategy Training. I’ll keep you posted. 🙂