Facebook’s Branded Content Policy: What It All Means for Marketers
This post was originally published on my Facebook page. Join us there to chime in on the conversation about branded content. As of September 1st, Facebook began enforcing its Branded Content policy. Non-compliant posts will be removed, and ads will be disapproved for lack of compliance. Currently, only blue checkmark verified pages can publish “branded content.” Will this change?…
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New Image, Video and Web Tools: Adobe Spark Helps You Create Stunning Visual Content
You know how critically important visual content is to your social media marketing plans. What if there was a place on the web, with seamless mobile integration, where you could create stunning visual content? Adobe Spark’s new “three-in-one desktop dashboard,” and three companion mobile apps, allow you to turn your ideas into compelling social graphics, animated…
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Facebook Live – Top Tips and Predictions from Mari Smith
Facebook Live is growing in leaps and bounds. Companies that want to be on the leading edge would do well to integrate Facebook Live video into their marketing strategies. Not just content marketing, but also looking ahead into the not too distant future for how you can integrate live video into your social customer care.…
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Facebook Apps for Marketers: What You Need To Know
As you may know, Facebook has 1.59 Billion active users. But, did you know? A whopping 90% of users access the platform via their mobile devices. This means businesses have to stay nimble with fast-loading content a la Instant Articles (coming to everyone on April 12th). And, this means you need to be able to manage your…
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Facebook Celebrates 3 Million Advertisers, Launches Your Business Story Video Tool
More than 50 million small businesses have an active presence on Facebook, using the free Pages product to help raise awareness and attract more customers. Of those 50 million businesses, over three million are active advertisers on Facebook, up 50% in one year. This is good news! Clearly, with an increase in active advertisers, businesses…
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10 Facebook Updates + Live Facebook Marketing Workshop, San Diego
It’s been a big year with many Facebook updates already, for users and especially for businesses. Are you managing to keep up with the fast moving changes? Here’s a look at just some recent Facebook updates that you should know about: Facebook Reactions Facebook launches Reactions globally – a new way for users to express empathy…
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How To Review and Edit Your Facebook App Permissions
If you’ve ever downloaded and used a Facebook quiz app such as a personality test, friend comparison, most liked photos, most used words, etc., you may be unwittingly providing these app companies with a ton of your personal data. Some of this data may be used to guess your passwords, hack accounts, and even steal your…
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New Year 2016: One-Word Theme of ORDER
As part of my annual ritual, I love to choose just one word to act as my guiding mantra and primary theme of the year. It’s amazing how powerful this exercise is, yet it is so simple to do. It works on both a personal and professional basis. 2015: The Impact of Partnership It seems…
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2015 Year In Review – A Magical Year of Travel, Speaking and Partnerships
Wow, 2015 was truly an exceptional year for me! At the beginning of each year, I love to select one word as my overarching theme for my professional and personal life. The word helps guide most all of my goals and decisions throughout the year. I’ve done this practice since 2007, and it’s always amazing…
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8 Facebook Engagement Stats Every Marketer Needs To Know
Does publishing Facebook posts through a third party tool affect your reach and engagement? What types of Facebook posts get the most interactions? What is the best time of day to publish Facebook business posts? Which day of the week is best for publishing posts? These are all questions I hear regularly from businesses using Facebook.…
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