10 Facebook Marketing Tips To Increase Holiday Sales
Ho, ho, ho! The holidays are right around the corner, but it’s not too late to maximize the last push of 2016. Regardless of your holiday marketing plan, these tips can help you see more of a return on your efforts. Just a few tweaks can make a big difference! In this article, you’ll discover…
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Facebook Ads That Actually Work (and why), The Facebook Funnel and More: The Social Scoop 12/9/2016
Greetings, friends! How are your Holiday marketing campaigns doing so far? With the biggest retail time of the year for most businesses, it’s perfect timing to ramp up your offers and really take advantage of the great targeting features that both Facebook and Instagram offer. Facebook rounded up useful tips to help increase your year-end…
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Holiday Facebook Ads That Convert, How to Get Social Media Results and More: The Social Scoop 12/2/2016
Happy December to you! ‘Tis the season to be jolly! Have you thought about making a special holiday greeting video for your staff and/or customers? It’s super easy with Animoto! Fun & Professional Holiday Greeting Videos I created this fun Thank You video for my fabulous team + our friends this week in honor of…
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Content Marketing in 2017, Traffic Driving Imagery and More: The Social Scoop 11/24/16
Greetings! Here’s wishing a very HAPPY THANKSGIVING to all my U.S. friends. 🙂 On Facebook, have you seen the newest layout on your Page with sections in the middle column? I recommend you double check the new layout on desktop and ensure the sections are all in the order that you prefer. For instance, the default…
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How To Expand Your Facebook Engagement, Improve Content Quality and More: The Social Scoop 11/18/2016
Greetings! This week’s exciting updates from Facebook include the NEW Engagement Custom Audiences — allowing you to (re)target people who have engaged with your Page or posts or messaged you. Take a look at my post with marked up screenshot. It’s a popular feature; this post has well over 500 shares so far, and all…
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Facebook Analytics, Email List Building via Facebook Ads and More: The Social Scoop 11/11/2016
Greetings from Boston! I’m here teaching Facebook marketing at HubSpot’s annual INBOUND event… this year, there are approximately 19,000 attendees. Wowee! There were sessions featuring actress/singer Anna Kendrick being interviewed by Randi Zuckerberg (Mark’s sister). Plus, keynotes with Serena Williams and Alec Baldwin, to name a few. Check out the hashtag #INBOUND16. As always, there…
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10 Proven Ways To Increase Your Facebook Reach and Engagement for Free
Do you wish more people interacted with your Facebook posts? Looking to improve your Facebook news feed exposure? The more likes, comments, and shares you have on your page posts, the more likely your Facebook content will be seen. In this article, you’ll discover ways to increase engagement on your Facebook business page posts. 1.…
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Business Storytelling Ideas, Successful Facebook Strategies & More: The Social Scoop 11/4/2016
Greetings, Friends! First, Facebook held its Q3 Earnings Call on Wednesday and, yet again, reported astounding numbers! Over $7Bn in revenue; 1.8M active users, Facebook Live has grown 4x since May and Instagram stories now has 100M daily users. Plus, a new fun (Snapchat-esque?!) camera is coming to Facebook. For more details on the Call, see…
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Shutterstock Editor, Adobe Spark Post & Canva: A Side-by-Side Comparison of Social Media Image Editing Tools
Creating stellar social media content used to require not only paying for Photoshop, but the graphic design skills to go along with it. This used to create a big challenge for SMBs and smaller brands that did not have a graphic designer at their disposal, but thanks to the emergence of some incredible tools, businesses…
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How to Increase Facebook Engagement, Amplify Brand Reach with Live Streaming & More: The Social Scoop 10/28/2016
Greetings from Louisville, Kentucky! I’m in KY for the US launch of my beauty company clients this weekend. Wow, what a whirlwind couple of weeks it’s been. (I confess, we missed last Friday’s issue of The Social Scoop due to my being MIA last week!) My family reunion in Scotland was amazing; what a treat…
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