Facebook has offered to pay ‘hundreds of millions‘ of dollars to record labels and music publishers which will allow Facebook users to includes songs in videos they upload. This is great news! If you’ve every uploaded a video to Facebook, or streamed a Live broadcast, only for it to be taken down later because you inadvertently had a song even playing in the background, that’s (hopefully!) about to change with what Facebook’s working on. Yay!
NEW! Facebook Live Training Series
Today’s show is Part 2 of 4 “Content That Converts: What To Say, and How To Generate Leads & Sales!” Come join us here.
Join me LIVE on my Facebook Page for a brand new 4-part series brought to you in partnership with BeLive.tv! Each Thursday at 12pm PT / 3pm ET, I am leading a packed training session with top tips, strategies, examples and helpful ideas to get started with your own monetized Facebook Live show!
This Week’s Top 3 Articles
1. How Facebook Could Force Brands to Pivot to Video via Contently.com
Video posts now receive twice as much engagement as all other posts. It’s clear Facebook is already driving brands towards video. Thing is, video production can be very challenging. It’s much more expensive compared to writing, takes longer to do well, and requires technical expertise. But what if pivoting pays off?
2. Facebook’s Adding New Messenger Tags to Boost the Utility of Business Interactions via SocialMediaToday.com
Facebook Messenger continues to iterate positively for business use, providing a simple and effective way to communicate with your customers. “Conversational commerce” is the next frontier for businesses, particularly B2C and retailers. Facebook wants consumers to build more trust with their financial transactions inside Messenger. New tags include Payment Update and Personal Finance Update. Hm! Messenger (and WhatsApp) will eventually be all-in-one apps much like China’s WeChat.
3. The Two Winning Email Designs That Are Taking Over Your Inbox via Wishpond.com
Neato! I loved reading this post — it’s always helpful to see what other companies are doing out there with effective email. Email is an area that also evolves regularly, but it’s not as easy to follow unless you happen to subscribe to (and study) a bunch of marketers! The two email designs covered by Wishpond here are completely different, but equally successful. Learn when it’s best to use one over the other and see examples of what works best in what situation and why.
That’s all for this week’s issue of The Social Scoop. I hope you have an amazing rest of your week and I look forward to connecting again very soon.