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Facebook Ad Placement Options, Ways to Repurpose Content & More: The Social Scoop 6/21/17

Greetings from Beautiful British Columbia, Canada!

Wowee, I’m so happy to be back in the country of my birth and childhood. I’ve had a long trek and had to deal with a number of delays, and one extra unplanned night in Vancouver due to missed connecting flights, Ugh! But, as the longest day of the year – Summer Solstice – it’s not too bad! (I wrote up my wee travelogue on Facebook. Hehee!)

By the way, is it just me or does Facebook not let us embed portrait videos… bah! Probably a setting I need to tweak. Here’s the proper portrait video.

I’m in BC to have a short visit with my mum in the Kootenay’s. And then I head back to Vancouver next week to keynote the annual Unbounce Call To Action conference. (There’s still time to join us! And you can get 30% off using the code SeeMeSpeak at registration.)

New Facebook Live Features on BeLive.tv

Plus, do you use the third party Facebook live tool, BeLive.tv? They’ve been in free public beta since last fall and just officially launched a suite of wonderful features and several user tiers. I’ve been working closely with the company as a strategic advisor and have had early access to many of the features, including desktop sharing, talkshow mode, add logo, and now custom colors. Custom frames & hide watermark is available now, too. See the new features and tiers and get a 14 day free trial.

This Week’s Top 3 Articles

1. Facebook Is Giving Advertisers More Control Over Where Their Ads Appear via AdWeek.com

Content adjacency: the type of content near your advertisements has an impact in how your brand is seen. In other words, proximity to content that’s considered offensive can degrade the perception of your product. Facebook is now taking into consideration the effects of content adjacency and has added ways to control where Instant Articles ads are placed before they run.

2. 12 Ways to Repurpose Your Content to Generate More Leads With Half the Work via FoundrMag.com

We can all agree that content marketing is one of the most effective and low-cost ways to generate leads for your business. But creating good, engaging content consistently can be challenging. Repurposing your content will save you time, money and energy—and who couldn’t use more of that? The infographic in this post has 12 ways to get the most out of the content you already have.

3. Facebook Brings Value Metrics to Campaigns to Help Advertisers Target the Best Customers via MarketingLand.com

Value Optimization targeting and value-based Lookalike Audiences are two new ways in which you can reach your best customers with Facebook Ads. An improvement on conversion targeting, which looks at transactions, value metrics look at revenue. Another improvement in what is already a great advertising option.

That’s a wrap for this issue of The Social Scoop. I hope you have an amazing week and I look forward to connecting again very soon.

Mari Smith

Often referred to as “the Queen of Facebook,” Mari Smith is widely known as the Premier Facebook Marketing Expert and a top Social Media Thought Leader. Forbes describes Mari as, “… the preeminent Facebook expert. Even Facebook asks for her help.” IBM named Mari as one of seven women that are shaping digital marketing. Mari is an in-demand keynote speaker, corporate social media strategist, dynamic live webcast host, and popular brand ambassador. She is coauthor of Facebook Marketing: An Hour A Day, and author of The New Relationship Marketing.

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