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Default Landing Tabs Back – Facebook Apologizes

By Mari Smith | May 20, 2010 |

NEWSFLASH: After yesterday’s disappointing news that Facebook Fan Page Admins could no longer direct non-fans to a default custom landing tab unless they had a minimum of 10,000 fans… in less than 24 hours, Facebook has changed the new “rule” back again.

The same Facebook staffer who made the forum post yesterday updated the forum today with this post:

Hello,

As of last night, we’ve removed the recently-added authentication requirement for setting custom landing tabs on Pages. The requirement was instituted as part of a Pages quality initiative, and we apologize for the inconvenience this caused to our developer and business community. We are re-investigating the situation, and will not make any further changes without first giving our community standard notice and lead-time.

Thanks for all your feedback,
Matt Trainer

Facebook Developer Network Team

The motive behind this change – and back again – is unclear. But, it’s certainly clear that the ability to direct visitors to your Facebook fan page custom tab can have a direct payoff to the bottom line:

InsideFacebook.com wrote today about BrandGlue split testing the efficacy of a landing tab. They found the conversion rate to be 47% with a landing tab and around 23% without. That is a BIG difference!

Phew, at least the thousands of small businesses, developers, consultants and agencies can breathe a sigh of relief that this very important feature has been restored!

I just wonder how much influence Matt has to adhere to “[we] will not make any further changes without first giving our community standard notice and lead-time.” What is standard notice and lead-time?! 😉

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Mari Smith

Mari Smith

Mari Smith is one of the world’s most respected social media thought leaders and online marketing strategists. Known as “the Queen of Facebook” since 2007, she has helped thousands of entrepreneurs and global brands master authentic, high-impact social media marketing. Forbes describes Mari as, “… the preeminent Facebook expert. Even Facebook asks for her help.” IBM named Mari as one of seven women that are shaping digital marketing. Blending her Meta expertise with the transformative power of the Human Design System as an IHDS Certified Analyst, Mari guides entrepreneurs to align with their true voice, connect deeply with their audiences, and thrive in an ever-evolving online world. Her signature mix of AI-smart strategies, soulful mentorship, and Human Design wisdom empowers leaders to market with greater alignment, authenticity, and meaningful impact.

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Posted in Facebook Fan Pages, Facebook for Business, Facebook Marketing, Facebook Tips, Social Media, Social Networking and tagged , , , , , , , , , ,

33 Comments

  1. Donna Abreu on April 27, 2012 at 10:39 am

    Does anyone know if this is available currently? I do not see the Default Landing Page field on my fan page!

    Thanks!
    Donna



  2. Gloria on February 28, 2012 at 7:42 pm

    Hello Mari,

    Thank your of your wonderful blog…  HOPE with your knowledge can help us.I been looking into the Missing landing tab for more then 2 months now.. no hope for me.. I have no idea what to do ..  I am enclosing an image of what I see, people try to help me and I am so grateful but they keep miss reading me.  I JUST don’t have that option in my permissions, why? 

    Pretty please with a BIG cherry on the top!!!  You are my only solution.  

    Thank you!!!

    Gloria



  3. Arik Bernstein on November 14, 2011 at 9:54 am

    Hi Mari. 

    I am still having some problems with default landind tab; I don’t have the option to change it, can you please let me know how can I fix this? 

    Thanks!! 



  4. Veetil76 on October 13, 2011 at 11:42 am

     I have set up a fan page in Facebook, and want to customize my default landing tab, but for some reason, I don’t have the option to select my default landing tab under Manage Permissions. I can’t figure out why, or how to enable that option. Anyone know?



    • Gloria on February 28, 2012 at 7:44 pm

      I have the same problem.. 



  5. Nizam Thava on June 12, 2011 at 11:41 pm

    has this come back to host us?  i cant find the default landing tab option anymore.  its gone from ‘manage permissions’.  i just spent some time setting this tab up and now i cant force people to it: http://www.facebook.com/pages/Sustainable-Consumption/168973896455062?sk=app_106878476015645

    any tips??



  6. MySkinConcierge Ava on July 14, 2010 at 6:33 pm

    What the easiest way to make a landing page for you Facebook page?



  7. Dara Bell on June 12, 2010 at 2:56 pm

    Some strange decision. Poor relationship marketing. If marketing is built on relationships then decisions maybe have to be a bit more final and relations really good. They got 70 million users from being very good at the former, I feel.



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