Optimize Your Real-time Facebook Experience with Facebook Toolbar

I just installed the Facebook Toolbar for Firefox app and *love* it!! (Hat tip to Jonathan Kleiman on Nick O’Neill’s All Facebook blog for the heads up). Looking at the toolbar screen shot above, from left-right, you can: see a list of your friends in order of the most recent status update (I like this…

Twitter: Fundraising meets microblogging

Today was the first ever Frozen Pea Friday. Through the power of social networking and the highly-addictive (and effective!) micro-blogging platform, Twitter, the community created incredible solidarity to support Susan Reynolds as she underwent surgery for breast cancer today. Such courage. Such support. Blows me away. The idea behind Frozen Pea Friday is to donate…

Suffering from Social Networking Overwhelm?

A participant in my Facebook Fortunes class recently posed this challenge to me: “Hi Mari, My name is Sara and I am a newbie I just sent you a message from Facebook too. In fact that’s part of my question. I’m on Plaxo, LinkedIn, Twitter, Facebook, MSN Messenger, Gmail, Gmail Chat, MySpace, have three Outlook…

What’s Your Friending Policy?

Do you have a clearly defined personal policy for requesting and accepting friends on Facebook? I sure hope so. Over-friending can get your profile shut down in a heartbeat by the FB police (this happened to two of my buddies recently). The bad news is you’ll lose ALL your accepted friends, posts, emails, installed apps…

B2B Marketing – Facebook Tips and Tricks

Here is the Word document of my presentation at the Web Community Forum. UPDATE: Now follow along with the audio recording of my presentation:  

Be Santa Facebook app: Bad Santa?

Just installed the Be Santa app after listening to Jason Beckerman, the app developer (Dank Apps) rave about it at the Web Community Forum event. (Jason is also the developer of The Lotto application and TeachThePeople.com). Be Santa has lots of really cool features: send your friends gifts, write letters to Santa, enter to win…

Jeremiah Owyang on Facebook Strategy at Seattle Conference

Just finished listening to Jeremiah Owyang – keynote speaker at the Web Community Forum Facebook Conference in Seattle, WA. Jeremiah provided some great information covering these four topics: Facebook Offers a Ready-Made Marketing Platform 1. Why Facebook? 2. Facebook offers a bevy of opportunities 3. Challenges of Facebook Platform 4. Develop a Strategy I took…