Blog Archives

Facebook Engagement Psychology: Increase Your Reach and Engagement

Facebook Engagement Psychology

Most every Facebook Page manager would love to have an increase in reach and engagement on their Facebook page. More engagement – in the form of likes, comments, and shares on posts – helps your future Page posts get more reach. That is, more of your posts will be seen in the news feed by more fans. As Mari recently noted, organic reach is significantly down, and so it’s important for Page Admins to evolve and adapt

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Posted in Facebook for Business, Facebook Marketing, Relationship Marketing

How To Succeed At Relationship Marketing With One Simple, Universal Method

One Thing - Remember - Shutterstock

[Guest blog post by Jay Baer]: Every day, consumers get overwhelmed by a flood of  invitations on the web from hundreds of companies asking them for likes, follows, clicks, shares, comments and attention. These invitations are in addition to all the legacy advertising that constantly bombards us, too. There are two major ways for companies to break through in this competitive cacophony: Be “AMAZING.” Be USEFUL. You’ll find tons of books out there that tell

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Posted in Business Building Strategies, Content Marketing, Relationship Marketing, Social Media

Let’s Show These 46 Awesome Leaders Some LOVE!

Heart with Hands

Happy Valentine’s Day! Do you absolutely LOVE your customers? And all the people in your extended community, too? I sure do! In fact, I’d like to celebrate this global day of love by showing some *LOVE* to these special peeps in my community. Everyone in this group of 46 heart-centered entrepreneurs from around the world is creating passionate change in their own way. “Never doubt that a small group of thoughtful, committed people can change

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Posted in Personal Branding, Professional Networking, Relationship Marketing, Social Media

Biggest Moments In Social Media Marketing — Wins and Fails

social media wins and fails

As the worldwide social media audience continues to grow, the impact of brands’ wins and fails are amplified that much more. If you create a big win, your victory is awesome. But if you fail, your mistake gets played out on the biggest virtual public stage. We can learn a lot from the companies that roll out successful campaigns that are well received. But how about the fails? It seems to me that the erroneous-tweet

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Posted in Relationship Marketing, Reputation Management, Social Media

Top Lighting Tips For Recording Quality Videos

FloLight Fluorescent Lighting Kit

2013 is the year of the video! That means you’ll want to ramp up your video content creation, production, editing and distribution… BIG time! I’ve said for years that NO amount of sophisticated technology will EVER take the place of real, live, in-person, face-to-face connecting… because you can look into people’s eyes, feel their energy, shake their hands, and observe their body language. However, the next best thing is VIDEO! Especially live video, when possible.

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Posted in Content Marketing, Relationship Marketing, Video Marketing

12 Ways To Optimize Your Facebook Marketing During the Holidays

12 Days of Christmas

[Guest post by Jim Belosic, CEO of ShortStack]: It might be too soon to start untangling the holiday lights, but it’s never too early to be thinking about how to use Facebook effectively for holiday promotions. We are now in the final months of the year when many companies make the majority of their profits and the time of year when people are more willing to open their wallets to buy gifts and donate to

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Posted in Facebook Fan Pages, Facebook for Business, Facebook Marketing, Relationship Marketing