Blog Archives

10 Awesome Instagram Posts To Boost Your Business

10 Awesome Instagram Posts (4)

I’m always raving about Facebook (especially with the exciting news lately!). However, for this week’s issue of The Social Scoop, I thought I’d put the spotlight on a different platform: INSTAGRAM! Instagram is one of the fastest growing social networks this year, with over 300 Million monthly active users. (Yes, it’s owned by Facebook!) At first glance, Instagram does have a more informal nature. (I tend to share much more personal posts on my own

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Posted in Facebook for Business, Facebook Marketing, Instagram, Relationship Marketing, Social Media Speaking

100+ Brilliant Insights From Social Media Marketing World 2015 #SMMW15

100+ Brilliant SMMW Insights

The world’s top marketing experts shared excellent educational content at the recent Social Media Marketing World mega conference in sunny San Diego, California with 2,200 attendees from all corners of the world! This is the third annual event of its kind and I’m honored to have presented at all three events. This year, I lead not one but two Facebook marketing sessions and co-lead a keynote panel alongside my friends Guy Kawasaki and Christopher Penn, moderated by the fabulous Mark Schaefer. We’ve rounded up some of

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Posted in Relationship Marketing, Social Media Speaking, Social Media Strategy

Facebook Engagement Psychology: Increase Your Reach and Engagement

Facebook Engagement Psychology

Most every Facebook Page manager would love to have an increase in reach and engagement on their Facebook page. More engagement – in the form of likes, comments, and shares on posts – helps your future Page posts get more reach. That is, more of your posts will be seen in the news feed by more fans. As Mari recently noted, organic reach is significantly down, and so it’s important for Page Admins to evolve and adapt

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Posted in Facebook for Business, Facebook Marketing, Relationship Marketing

How To Succeed At Relationship Marketing With One Simple, Universal Method

One Thing - Remember - Shutterstock

[Guest blog post by Jay Baer]: Every day, consumers get overwhelmed by a flood of  invitations on the web from hundreds of companies asking them for likes, follows, clicks, shares, comments and attention. These invitations are in addition to all the legacy advertising that constantly bombards us, too. There are two major ways for companies to break through in this competitive cacophony: Be “AMAZING.” Be USEFUL. You’ll find tons of books out there that tell

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Posted in Business Building Strategies, Content Marketing, Relationship Marketing, Social Media

Let’s Show These 46 Awesome Leaders Some LOVE!

Heart with Hands

Happy Valentine’s Day! Do you absolutely LOVE your customers? And all the people in your extended community, too? I sure do! In fact, I’d like to celebrate this global day of love by showing some *LOVE* to these special peeps in my community. Everyone in this group of 46 heart-centered entrepreneurs from around the world is creating passionate change in their own way. “Never doubt that a small group of thoughtful, committed people can change

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Posted in Personal Branding, Professional Networking, Relationship Marketing, Social Media