Blog Archives

How Facebook Calculates What Appears In Your News Feed

Facebook calculate news feed

The problem with Facebook organic reach can be summed up in one single graphic: Only 6 percent of your fans are seeing your content in their news feed. The other 94 percent are not. Some sources indicate that organic reach may drop to 1-2 percent in the near future. Others say it’s destined to hit zero; it’s only a matter of time. These stats are a big drop from the already low 16 percent that Facebook indicated back

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Posted in Facebook for Business, Facebook Marketing, Facebook Tips

9 Steps To Creating Engaging Content [INFOGRAPHIC]

[Adorable girl image via Shutterstock]

[Guest blog post by Craig Silverman]: Great content can spark engagement, foster relationships and generate new leads. It can also help to establish you as a thought leader. Content is seemingly the gateway to a new world of success for every professional and business. You must have a plan in place that helps you to regularly produce quality content for your marketing. But how? There is a simple, proven path that anyone can follow to

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Posted in Content Marketing, Social Media

How To Succeed At Relationship Marketing With One Simple, Universal Method

One Thing - Remember - Shutterstock

[Guest blog post by Jay Baer]: Every day, consumers get overwhelmed by a flood of  invitations on the web from hundreds of companies asking them for likes, follows, clicks, shares, comments and attention. These invitations are in addition to all the legacy advertising that constantly bombards us, too. There are two major ways for companies to break through in this competitive cacophony: Be “AMAZING.” Be USEFUL. You’ll find tons of books out there that tell

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Posted in Business Building Strategies, Content Marketing, Relationship Marketing, Social Media

10 Proven Ways To Improve Your Facebook Reach

Facebook Reach

Many Facebook fan page owners struggle to get more of their fans to see their posts in the news feed. On average, most Facebook page posts reach a mere 16% of fans in their news feed. However, the good news is that number could be much higher, like 47% or even more. But the bad news is it could also be much lower, like 2%. So what can you do? Here are ten ways to

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Posted in Facebook Fan Pages, Facebook for Business, Facebook Marketing, Facebook Tips

Facebook Relaxes Page Cover Image Rules: Use This Tool to Test 20% Rule

Mari Smith - new Facebook cover image

Facebook recently (quietly) changed its Page Guidelines around Cover Images. Previously, you could not have any price or purchase information, contact information, references to Facebook features, or calls to action. Now, you can. The main rule that remains in place for Cover Images is that you cannot exceed 20% text. Why is this? So that the News Feed remains visually appealing and isn’t covered in giant text-based advertisements. Not sure what 20% text looks like?

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Posted in Facebook Fan Pages, Facebook for Business, Facebook Marketing, Facebook Tips

14 Ways To Get More Facebook Shares [INFOGRAPHIC]

14 facebook shares infographic thumb

Share is to Facebook as retweet is to Twitter. It’s all about how VIRAL you can get your fan page wall posts. Of course, you want plenty comments and likes on each post — this activity certainly helps boost your post visibility in the news feed of your fans. But, if you can craft the majority of your wall posts in a way that inspires your fans to say: “Wow, I just *have* to share

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Posted in Facebook Fan Pages, Facebook for Business, Facebook Marketing