Blog Archives

10 Essential Rules For Effective Facebook Marketing

10 Essential Rules for Facebook Marketing

Facebook marketing is an essential part of your social media mix. This week’s lead article covers several excellent “rules” for effective marketing on the world’s #1 social network. PLUS, take a look at the notes I typed up from the opening keynote by Mark Zuckerberg and team at the 6th annual f8 Facebook Developer Conference! (Embedded below). I have to say, I’m super excited about Facebook’s new MESSENGER BUSINESS – (coming soon!). Merchants will be able to

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Posted in Content Marketing, Facebook for Business, Facebook Marketing, Twitter

How To Write Perfect Headlines for Your Social Media Posts

Write Perfect Headlines for Social Media Posts

Copywriting is one of the TOP skills needed for social media success. Every post, tweet or status update is… a headline! Crafting a compelling headline is the first step in getting your social media posts read. Without one, many readers might skip over your content. “On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your

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Posted in Blogging, Content Marketing, Social Media

How Often Should You Post On Facebook, Twitter, Pinterest, Instagram?

How Often Should You Post on Social

One of the most common social media questions I hear is, ‘How often should I post on Facebook, Twitter, Instagram, etc.?’ If you post too little, your content may never be seen. But if you post too much, people begin to tune you out or unfollow you completely.  So how much is just right? Really, the short answer is, it depends! But, I do know that it helps to at least have some semblance of

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Posted in Facebook Marketing, Facebook Tips, Social Media, Social Media Strategy

How To Create A Social Media Strategy for Lead Generation: The Social Scoop Issue 139

Create a Social Media Strategy for Lead Generation

So many businesses use the “spray and pray” approach to social media marketing — just publishing content and hoping for conversions. Or, I also see a lot of businesses that approach social marketing as a simple line item on a to-do list: “There, I’ve ‘done’ social, let’s move on to the next thing,” they say. Well, that’s certainly not a very effective approach either! Ideally, you want to have a well thought out strategy that garners

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Posted in Business Building Strategies, Facebook Marketing, Social Media, Social Media Strategy

Avoid These 15 Facebook Marketing Mistakes: The Social Scoop Issue 138

15 Facebook Marketing Mistakes

If there’s one thing we know for sure on Facebook, it’s change. Every week there’s a new feature or new app, some new trick to learn, or a new way to be more visible. Plus, many Page Admins continue to make several common mistakes that may be hindering their success. This week, we’re featuring not one, but TWO powerful articles with a combined 15 things you should avoid doing on Facebook, and what to do instead! I’m

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Posted in Facebook Fan Pages, Facebook for Business, Facebook Marketing, Facebook Tips, Social Media

Top 100 Social Media Leaders On Twitter: The Social Scoop Issue 136

Top 100 Social Media Power Influencers

It’s an honor to be included again in this year’s Top 100 Social Media Power Influencers – at numero four, alongside awesome folks like Guy Kawasaki, Robert Scoble, Chris Brogan, Brian Solis, Seth Godin, Ann Handley (Marketing Profs), Pam Moore, Jeremiah Owyang and so many more. (Track all 100 influencers by subscribing to this Twitter list.) I’m blessed to call so many of these fine leaders friends in the offline world, too. (See y’all at

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Posted in Business Building Strategies, Personal Branding, Professional Networking, Relationship Management, Social Media, Social Networking