Blog Archives

Social Media Simplified: 8 Types and How Each Can Benefit Your Business

Social Media Simplified - 8 TYPES

If you’ve ever struggled to properly explain social media to non-users, or even the C-suite of companies, you’re bound to enjoy our featured article this week from our friends at HootSuite. The definition of social media is in a state of constant flux. Popular social relationship platform with 10 million users, HootSuite, says one of their favorite quotes is: “You don’t really understand something unless you can explain it to your grandmother.” Ha! Check out HootSuite’s article,

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Posted in Blogging, Facebook for Business, Facebook Marketing, Social Media

100+ Brilliant Insights From Social Media Marketing World 2015 #SMMW15

100+ Brilliant SMMW Insights

The world’s top marketing experts shared excellent educational content at the recent Social Media Marketing World mega conference in sunny San Diego, California with 2,200 attendees from all corners of the world! This is the third annual event of its kind and I’m honored to have presented at all three events. This year, I lead not one but two Facebook marketing sessions and co-lead a keynote panel alongside my friends Guy Kawasaki and Christopher Penn, moderated by the fabulous Mark Schaefer. We’ve rounded up some of

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Posted in Relationship Marketing, Social Media Speaking, Social Media Strategy

7 Types of Facebook Video to Help Increase Engagement

7 Ways to Use Facebook Video

2015 is the year of Facebook VIDEO! According to Socialbakers, Facebook has now surpassed YouTube as the most popular platform for businesses to share videos. Amazing. First, autoplay videos started appearing regularly in our Facebook News Feed. The on-screen automatic movement instantly catches our eye, and is a highly effective way to grab the attention of your audience. Now, videos on Facebook get the highest organic reach in the News Feed.  Note: this doesn’t mean all you should

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Posted in Facebook Advertising, Facebook Fan Pages, Facebook for Business, Facebook Marketing, Facebook Tips, Facebook Video, Video Marketing

10 Essential Rules For Effective Facebook Marketing

10 Essential Rules for Facebook Marketing

Facebook marketing is an essential part of your social media mix. This week’s lead article covers several excellent “rules” for effective marketing on the world’s #1 social network. PLUS, take a look at the notes I typed up from the opening keynote by Mark Zuckerberg and team at the 6th annual f8 Facebook Developer Conference! (Embedded below). I have to say, I’m super excited about Facebook’s new MESSENGER BUSINESS – (coming soon!). Merchants will be able to

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Posted in Content Marketing, Facebook for Business, Facebook Marketing, Twitter

How To Write Perfect Headlines for Your Social Media Posts

Write Perfect Headlines for Social Media Posts

Copywriting is one of the TOP skills needed for social media success. Every post, tweet or status update is… a headline! Crafting a compelling headline is the first step in getting your social media posts read. Without one, many readers might skip over your content. “On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your

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Posted in Blogging, Content Marketing, Social Media

How Often Should You Post On Facebook, Twitter, Pinterest, Instagram?

How Often Should You Post on Social

One of the most common social media questions I hear is, ‘How often should I post on Facebook, Twitter, Instagram, etc.?’ If you post too little, your content may never be seen. But if you post too much, people begin to tune you out or unfollow you completely.  So how much is just right? Really, the short answer is, it depends! But, I do know that it helps to at least have some semblance of

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Posted in Facebook Marketing, Facebook Tips, Social Media, Social Media Strategy

How To Create A Social Media Strategy for Lead Generation: The Social Scoop Issue 139

Create a Social Media Strategy for Lead Generation

So many businesses use the “spray and pray” approach to social media marketing — just publishing content and hoping for conversions. Or, I also see a lot of businesses that approach social marketing as a simple line item on a to-do list: “There, I’ve ‘done’ social, let’s move on to the next thing,” they say. Well, that’s certainly not a very effective approach either! Ideally, you want to have a well thought out strategy that garners

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Posted in Business Building Strategies, Facebook Marketing, Social Media, Social Media Strategy