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The Ultimate Guide to Facebook Engagement, Social Media Strategy, & More: The Social Scoop 1/6/17

Woohoo! Happy New Year! First, CONGRATS to our four lucky contest winners! I recently ran this fun contest on my Facebook Page, sponsored by Animoto, the fab video creation tool. These 3 folks each receive an Animoto Hoodie:

And, our Grand Prize Winner receives six months membership in my Inner Circle + a $100 Amazon certificate + a custom Facebook Page Makeover:

Well done to all. And a great big THANK YOU to everyone who entered — I wish I could give every entrant a special prize! Stay tuned for more contests, free classes and webinars… coming soon!

Well, I hope your 2017 is off to a lovely start — whether you’re full speed ahead on your Q1 goals, or you’re easing into the year at a nice relaxing pace… or somewhere in-between, like me!

I had all grand intentions to blast into the year with fully mapped out goals, plans, vision, etc. However, I gave myself permission to take one more week to really, deliberately craft out my ideal year! 2016 was amazing on many levels for me – both personally and professionally. (My heart kept going out to friends I’d see on Facebook sharing how they couldn’t wait for 2016 to be over.)

Well, as you may know, numerologically, 2017 is a “1” year, which means “New Beginnings.” As a “9” year, 2016 was all about completions. So, it feels good for many people around the world to have this fresh start. Let’s intend that we all help elevate the consciousness of the planet by our choices this year.

In fact, I posted this fabulous quote on Facebook and Instagram the other day:

“The chief beauty about time is that you cannot waste it in advance. The next year, the next day, the next hour are lying ready for you, as perfect, as unspoiled, as if you had never wasted or misapplied a single moment in all your life. You can turn over a new leaf every hour if you choose.” —Arnold Bennet

This Week’s Top 3 Articles

Next up, here are this week’s top three articles that my team and I selected for you!

1. The Ultimate Guide to Facebook Engagement in 2017 via

I teamed up with the wonderful folks at Buzzsumo for a webinar on Facebook engagement and content planning. The questions that remained when the session ended, research about the best-performing Facebook posts, and my recommendations for 2017 are all included here. You’ll definitely want to bookmark this and reference it in your planning and throughout the year!

2. Your 2017 Social Media Strategy: Don’t Try To Be Everywhere At Once via

Do you suffer from FOMO (Fear of Missing Out)? If so, and you’re trying to be on every social media network, chances are you’ll be less effective. A better plan for 2017 is to find the networks that are best for your goals and focus your efforts on those.

3. How to Optimize Your Social Media Workflow via

One of the keys to productivity when it comes to time spent on social media, is having a workflow that fits your style. Having a plan, and a formula that works for you will help to make the best use of your time and make you even more efficient. Read on to find out how.

Annnnd, that’s a wrap for this week’s issue of The Social Scoop. Thanks for tuning in. I hope you have a marvelous weekend planned and a productive week ahead!


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Mari Smith

Often referred to as “the Queen of Facebook,” Mari Smith is widely known as the Premier Facebook Marketing Expert and a top Social Media Thought Leader. Forbes describes Mari as, “… the preeminent Facebook expert. Even Facebook asks for her help.” IBM named Mari as one of seven women that are shaping digital marketing. Mari is an in-demand keynote speaker, corporate social media strategist, dynamic live webcast host, and popular brand ambassador. She is coauthor of Facebook Marketing: An Hour A Day, and author of The New Relationship Marketing.

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