Posts Tagged ‘Facebook for Business’
The Top Facebook Content of 2017, Facebook Custom Audiences 3x More Effective, & More: The Social Scoop 12/17/17
Facebook recently announced that VIDEOS will get (more) PRIORITY in the News Feed when they meet one or both of these two criteria: Videos that people proactively SEARCH for and/or visit a Page to find, and Videos that people RETURN to watch from the same publisher or creator week after week. What does Facebook’s latest News Feed algorithm…
Read MoreFacebook to Test Pre-roll Video Ads, New Tools for Social Good & More: The Social Scoop 12/8/17
Here’s a few of my favorite Facebook news items and updates, along with my usual weekly top three articles below: Facebook’s 2017 Year In Review – I was heartened to see that International Women’s Day was the No. 1 most talked about moment in 2017, doubling from last year, with people around the world talking, sharing…
Read MoreHow The Facebook Local App Affects Local SEO, Messenger for Business & More: The Social Scoop 12/2/17
Here are my top two Facebook updates for you to know this past week. Plus, check out my fun Facebook contest! Facebook’s New Messenger Broadcast Interface Facebook has internally developed “Messenger Broadcast,” a self-serve mass-messaging interface that lets businesses send marketing messages to users. Wow, my friend, this has much potential, assuming Facebook rolls out such…
Read MoreThe Facebook Creator App, How AI can Boost Digital Marketing & More: The Social Scoop 11/23/17
Great BLACK FRIDAY specials here! Woohoo, my brand new Facebook course is here, plus check out these excellent deals from my favorite video apps and tool companies. All you need is here! I negotiated great deals especially for Mari’s peeps. Enjoy! FAST Facebook Results Brand new LIVE online training course from yours truly! Get the…
Read MoreAn Epic Guide to Facebook Messenger Marketing, Content Marketing in 2018 & More: The Social Scoop 11/15/17
Facebook recently relaunched its standalone Events app as a new app called Facebook Local… and I must say, I really LOVE it! There is huge potential with this newly revised events app. Think Yelp & Foursquare + Meetup + Eventbrite?! Hmm! In fact, WIRED says, “Facebook Local might be the only Facebook app you need.” Wow, bold statement! 🙂 Facebook…
Read MoreFacebook News Feed Tests: The Impact on Organic Reach, What Marketers Need To Know
Organic reach on Facebook is so 2012. This is unfortunate, but true. Facebook has long been a ‘pay-to-play’ platform for those businesses serious about optimizing all that the platform offers. Organic reach has been steadily declining from well over 100% on some pages (back pre-2012), to an average of 1-6% starting in 2014. Any business…
Read MoreFacebook Lets Brands Read People’s Posts, Podcast Interview Tips & More: The Social Scoop 10/30/17
Since Facebook’s recent roll out of the new discovery-focused Explore Feed, we’ve seen a big flurry of confusion. What happened is Facebook also tested removing ALL business page posts from the main News Feed and placing into this new Explore Feed. As a result, Page owners in some of the six test countries experienced a large…
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