Posts Tagged ‘facebook ads’
Facebook’s ‘Time-On-Site’ Targeting, Getting the Most from Facebook Ads & More: The Social Scoop 1/27/17
As Facebook gears up for its earnings call, new features and announcements are rolling out fast. Here are four pertinent updates: Messenger Ads: Messenger is currently testing ads on the home screen. Remember the fairly new layout of Messenger that shows Birthdays, Unread, Active Now, Favorites? Well, even though users can hide these sections (tap…
Read MoreCreate Relationships with Customers, High-Converting Facebook Ads & More: The Social Scoop 1/22/17
Well, not much major Facebook news to report from last week… for a change. Ha! Did you notice site was “broken” for a short period of time on Friday the 13th… and it seems this was due to the desktop Messenger switching over to the new design. By the way, save the date: Wednesday, February 1st…
Read MoreFacebook Ads That Actually Work (and why), The Facebook Funnel and More: The Social Scoop 12/9/2016
Greetings, friends! How are your Holiday marketing campaigns doing so far? With the biggest retail time of the year for most businesses, it’s perfect timing to ramp up your offers and really take advantage of the great targeting features that both Facebook and Instagram offer. Facebook rounded up useful tips to help increase your year-end…
Read MoreHoliday Facebook Ads That Convert, How to Get Social Media Results and More: The Social Scoop 12/2/2016
Happy December to you! ‘Tis the season to be jolly! Have you thought about making a special holiday greeting video for your staff and/or customers? It’s super easy with Animoto! Fun & Professional Holiday Greeting Videos I created this fun Thank You video for my fabulous team + our friends this week in honor of…
Read MoreFacebook Live on Desktop, Install the New Facebook Pixel, Mobile Facebook Ad Mistakes: Mari Smith’s Top Social Media Stories This Week
“The Social Scoop” is Mari’s weekly roundup of the top Facebook stories, social media news and trends. This is Issue #220. Native Facebook LIVE video broadcasting is coming to desktop. Businesses of all sizes have an unprecedented opportunity to build their own “TV channel.” Yes, you’ve been able to do that on YouTube for some…
Read MoreHow Companies are Succeeding with Video on Facebook – #CMWorld Session
I just had the great pleasure of leading a Facebook video marketing best practices session at my longtime friend, Joe Pulizzi’s annual conference, Content Marketing World in Cleveland, Ohio. This powerful event features many of the brightest brains in marketing, and offers plenty opportunity to connect with influencers. My popular session, “Social Video: How Companies are Succeeding with Videos on Facebook,” was…
Read MoreNew Image, Video and Web Tools: Adobe Spark Helps You Create Stunning Visual Content
You know how critically important visual content is to your social media marketing plans. What if there was a place on the web, with seamless mobile integration, where you could create stunning visual content? Adobe Spark’s new “three-in-one desktop dashboard,” and three companion mobile apps, allow you to turn your ideas into compelling social graphics, animated…
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