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Create Better Mobile Video Ads, Content Proofreading and Editing Tips & More: The Social Scoop 7/5/17

For my friends in the US, I trust you had a wonderful 4th of July celebration. I enjoyed a fun party on the 3rd and streamed the fabulous firework display on Facebook Live – it was actually to celebrate Oceanside, California’s 129th anniversary and we had a bird’s eye view. Hehee!  

Last Friday, I gave a talk on The Future of Facebook: What Marketers Need To Know at the annual Social Media Day San Diego for the 6th year in a row. I plan to lead the same talk as a Facebook Live in the coming weeks – stay tuned! 🙂

After traveling and speaking extensively all year so far, I’m delighted to be home all summer now. I will take a couple of mini breaks. But, mostly I have an epic number of exciting projects to catch up on and can hardly wait to share more with you!!

One such project definitely involves my Facebook Live show! On that note, the top ten most watched video publishers on Facebook racked up 16.3 Billion total video views in May 2017, according to TubularInsights. Take a look at the top ten Pages — what’s fascinating is that they are all media companies. Hm! ‘FB TV Network!’

The Top Ten Facebook Video Publishers

This Week’s Top 3 Articles

1. Want to Make Better Video Ads for Mobile? Here’s How via

Researchers at Facebook and beyond have found that mobile activity is strikingly frequent and fast! Check out these three stats: i) People scroll through mobile News Feed 41% faster. ii) Almost half of American adults check their phone at least 30 times a day. iii) People can remember what they see on mobile after only a quarter of a second or less. Creating excellent video ads and earning people’s attention is SO important to your business today. Read this article for excellent tips on making better video content and ads.

2. Content Marketing: 7 Tips for Proofreading and Editing via

Do you have a specific process in place for your brand’s writing? Good content marketing requires proofreading and editing before publishing and promoting. Check out the super helpful seven tips in this article to ensure more of your written content is consumed and shared! 🙂 Personally, I resonate with #3 and #6!

3. Mark Zuckerberg: 2 Billion Users Means Facebook’s ‘Responsibility Is Expanding’ via

Last week Facebook announced the company had reached 2 billion monthly users. Facebook CEO, Mark Zuckerberg, stated, ”We’re making progress connecting the world, and now let’s bring the world closer together.” This, and the improvements announced for Facebook Groups a few days prior, are steps the company is taking to build a greater sense of community. Gotta love that! 

Facebook TV Is Coming: Get Ready!

If you already  joined the notification list for this exciting new course, thank you. And, thank you also for your kind patience in receiving the latest update from me. My team and I continue to work hard behind the scenes to complete the outline, speakers, format, delivery, timing and more on my exciting and long-awaited new program: Facebook Live Video Success Secrets + Facebook Ads Strategy Training (FAST!)  We’ll have further details to you ASAP!

If you haven’t already, do join the early bird notification list to be among the first to know when we go live! If you’re already signed up, stay tuned!

Find out more here… or click the button below to be among the first to know when we go live with this combo course! (Plus, get special bonuses!)
Get on the Notification List here!

Mari Smith

Often referred to as “the Queen of Facebook,” Mari Smith is widely known as the Premier Facebook Marketing Expert and a top Social Media Thought Leader. Forbes describes Mari as, “… the preeminent Facebook expert. Even Facebook asks for her help.” IBM named Mari as one of seven women that are shaping digital marketing. Mari is an in-demand keynote speaker, corporate social media strategist, dynamic live webcast host, and popular brand ambassador. She is coauthor of Facebook Marketing: An Hour A Day, and author of The New Relationship Marketing.

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