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The Top Facebook Content of 2017, Facebook Custom Audiences 3x More Effective, & More: The Social Scoop 12/17/17

The Social Scoop

The Top Facebook Content of 2017, Facebook Custom Audiences 3x More Effective, & More: The Social Scoop 12/17/17

Facebook recently announced that VIDEOS will get (more) PRIORITY in the News Feed when they meet one or both of these two criteria: Videos that people proactively SEARCH for and/or visit a Page to find, and Videos that people RETURN to watch from the same publisher or creator week after week. What does Facebook’s latest News Feed algorithm…

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How The Facebook Local App Affects Local SEO, Messenger for Business & More: The Social Scoop 12/2/17

Here are my top two Facebook updates for you to know this past week. Plus, check out my fun Facebook contest! Facebook’s New Messenger Broadcast Interface Facebook has internally developed “Messenger Broadcast,” a self-serve mass-messaging interface that lets businesses send marketing messages to users. Wow, my friend, this has much potential, assuming Facebook rolls out such…

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An Epic Guide to Facebook Messenger Marketing, Content Marketing in 2018 & More: The Social Scoop 11/15/17

Facebook recently relaunched its standalone Events app as a new app called Facebook Local… and I must say, I really LOVE it! There is huge potential with this newly revised events app. Think Yelp & Foursquare + Meetup + Eventbrite?! Hmm! In fact, WIRED says, “Facebook Local might be the only Facebook app you need.”  Wow, bold statement! 🙂 Facebook…

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10 Important Marketing Lessons, New Features for Facebook Groups & More: The Social Scoop 11/8/17

NEW from Facebook this week: You’ll soon be able to add a Messenger live Customer Chat plugin to your website! Facebook says this was one of their most highly requested features. It has HUGE potential for high-tech and high-touch customer support through Messenger, which has 1.2 billion monthly users and growing. And, keep in mind, close to 90% of…

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