Facebook Marketing
Social Media Simplified: 8 Types and How Each Can Benefit Your Business
If you’ve ever struggled to properly explain social media to non-users, or even the C-suite of companies, you’re bound to enjoy our featured article this week from our friends at HootSuite. The definition of social media is in a state of constant flux. Popular social relationship platform with 10 million users, HootSuite, says one of their favorite…
Read More7 Types of Facebook Video to Help Increase Engagement
2015 is the year of Facebook VIDEO! According to Socialbakers, Facebook has now surpassed YouTube as the most popular platform for businesses to share videos. Amazing. First, autoplay videos started appearing regularly in our Facebook News Feed. The on-screen automatic movement instantly catches our eye, and is a highly effective way to grab the attention of your…
Read More10 Essential Rules For Effective Facebook Marketing
Facebook marketing is an essential part of your social media mix. This week’s lead article covers several excellent “rules” for effective marketing on the world’s #1 social network. PLUS, take a look at the notes I typed up from the opening keynote by Mark Zuckerberg and team at the 6th annual f8 Facebook Developer Conference!…
Read MoreHow Often Should You Post On Facebook, Twitter, Pinterest, Instagram?
One of the most common social media questions I hear is, ‘How often should I post on Facebook, Twitter, Instagram, etc.?’ If you post too little, your content may never be seen. But if you post too much, people begin to tune you out or unfollow you completely. So how much is just right? Really,…
Read MoreHow To Create A Social Media Strategy for Lead Generation: The Social Scoop Issue 139
So many businesses use the “spray and pray” approach to social media marketing — just publishing content and hoping for conversions. Or, I also see a lot of businesses that approach social marketing as a simple line item on a to-do list: “There, I’ve ‘done’ social, let’s move on to the next thing,” they say. Well,…
Read MoreAvoid These 15 Facebook Marketing Mistakes: The Social Scoop Issue 138
If there’s one thing we know for sure on Facebook, it’s change. Every week there’s a new feature or new app, some new trick to learn, or a new way to be more visible. Plus, many Page Admins continue to make several common mistakes that may be hindering their success. This week, we’re featuring not one, but…
Read More3 Types Of Emails You Should Be Sending But Aren’t: The Social Scoop Issue 137
Many business owners stick with only a few email types, usually including a newsletter. Email — coupled with social media — is certainly one of the best ways to stay in touch with your customers. So, it’s important to include a variety of message types to maintain that top of mind awareness and optimize your…
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