Posts by Mari Smith
How To Create Professional Facebook Videos In Minutes For Free
Video gets the most reach and engagement on Facebook. I recently co-lead a webinar with my friends at BuzzSumo – they analyzed over 800 million Facebook posts in 2016. Videos get a much higher average number of shares than any other type of post. Yet, after studying 16 million posts (and 100,000 brands), my friends…
Read MoreDrive More Traffic From Your Facebook Page, Social Media No-Nos and More: The Social Scoop 12/16/16
Wow, what a week for LIVE video broadcasting! Facebook introduced Live 360 with a debut broadcast by National Geographic from the Mars simulator in the Utah desert. I must say, I watched the whole thing and loved it. Host, Cara Santa Maria, did a fabulous job. Twitter unveiled the ability to broadcast live seamlessly, right…
Read More10 Facebook Marketing Tips To Increase Holiday Sales
Ho, ho, ho! The holidays are right around the corner, but it’s not too late to maximize the last push of 2016. Regardless of your holiday marketing plan, these tips can help you see more of a return on your efforts. Just a few tweaks can make a big difference! In this article, you’ll discover…
Read MoreFacebook Ads That Actually Work (and why), The Facebook Funnel and More: The Social Scoop 12/9/2016
Greetings, friends! How are your Holiday marketing campaigns doing so far? With the biggest retail time of the year for most businesses, it’s perfect timing to ramp up your offers and really take advantage of the great targeting features that both Facebook and Instagram offer. Facebook rounded up useful tips to help increase your year-end…
Read MoreHoliday Facebook Ads That Convert, How to Get Social Media Results and More: The Social Scoop 12/2/2016
Happy December to you! ‘Tis the season to be jolly! Have you thought about making a special holiday greeting video for your staff and/or customers? It’s super easy with Animoto! Fun & Professional Holiday Greeting Videos I created this fun Thank You video for my fabulous team + our friends this week in honor of…
Read MoreContent Marketing in 2017, Traffic Driving Imagery and More: The Social Scoop 11/24/16
Greetings! Here’s wishing a very HAPPY THANKSGIVING to all my U.S. friends. 🙂 On Facebook, have you seen the newest layout on your Page with sections in the middle column? I recommend you double check the new layout on desktop and ensure the sections are all in the order that you prefer. For instance, the default…
Read MoreHow To Expand Your Facebook Engagement, Improve Content Quality and More: The Social Scoop 11/18/2016
Greetings! This week’s exciting updates from Facebook include the NEW Engagement Custom Audiences — allowing you to (re)target people who have engaged with your Page or posts or messaged you. Take a look at my post with marked up screenshot. It’s a popular feature; this post has well over 500 shares so far, and all…
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