Skip to content

5 Things Affecting Your Facebook Ads’ ROI, The Right Contest Wording & More: The Social Scoop 6/13/17

Not too many Facebook updates to report this week… just news of an epic Facebook Groups Community Summit event happening in Chicago on June 21-23, 2017, featuring Mark Zuckerberg, Chris Cox and other key staff. It’s an all-expense paid event and Zuckerberg will be streaming his part live on his profile @zuck. It’s been amazing to hear Zuckerberg talk so much all year about how critical Groups are to Facebook users in building real communities. 

New Facebook Live Features on

Do you use the third party Facebook live tool They’ve been in free public beta since last fall and are finally ready to officially launch a suite of wonderful features and several user tiers early next week. I’ve been working closely with the company as a strategic advisor and have early access to many of the features, including desktop sharing, talkshow mode, add logo, and now custom colors. Hide watermark is coming, too. Take a look at this broadcast I just did. 

NEW: customize your own colors for the lower thirds and add your logo. Just some of the fab new features coming to Facebook Live videos get the best organic reach. My own benchmark is 100k; when my Lives hit that, I know it’s doing well. Some days, I get 250k organic reach and that’s wonderful. Then, I apply my ‘Mari Method‘ for strategic amplification.

This Week’s Top 3 Articles

1. These 5 things are killing your Facebook ads’ ROI (and how to fix the problem in a flash) via

Some folks may be skeptical, but advertising on Facebook really does work. However, given the number of variables in creating an ad, small details could make a HUGE difference in your return on investment (ROI). Take a read of this article & helpful infographic to make sure the factors listed here are not impacting your campaigns.

2. How Choosing the Right Words Can Make Your Next Contest a Huge Success via

Aside from the prize, compelling words are an important way to generate excitement and entice people to enter your giveaway. To convince them that it’s worth taking the time to enter, you’ve got to do things like create a sense of urgency and keep the call-to-action concise. The seven tips included here are sure to help polish your copy and improve your results!

3. 50 Facebook Live Best Practices for Stunning Streams via

As you know, I am a big fan of using Facebook Live for marketing your business. Check out the excellent compilation of tips here and make your broadcasts even better! See also this great article Why Use Video to Share Your Brand Message + Innovative Examples.

That’s a wrap for this issue of The Social Scoop. I hope you have an amazing week ahead and I look forward to connecting again very soon.

Mari Smith

Often referred to as “the Queen of Facebook,” Mari Smith is widely known as the Premier Facebook Marketing Expert and a top Social Media Thought Leader. Forbes describes Mari as, “… the preeminent Facebook expert. Even Facebook asks for her help.” IBM named Mari as one of seven women that are shaping digital marketing. Mari is an in-demand keynote speaker, corporate social media strategist, dynamic live webcast host, and popular brand ambassador. She is coauthor of Facebook Marketing: An Hour A Day, and author of The New Relationship Marketing.

More Posts - Twitter - Facebook - LinkedIn

Scroll To Top