Blog Archives

7 Ways To Craft Your Facebook Posts For Maximum Shares

Social Network Flow Chart by BreakingCopy.com

Facebook recently changed the way users interact with content on fan pages: any user, including non-fans, can now post on fan page walls and like/comment/share fan page content. In other words, a Facebook user does not have to first like your fan page before they can interact with your content. This is a good thing! Since this change, the emphasis has shifted slightly from gaining more likes (fans) to increasing the number of shares on

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Posted in Facebook for Business, Facebook Marketing, Facebook Tips, Relationship Marketing, Social Networking

What’s So Exciting About Google+ – An Overview

Google+ Logo Big

Is Google’s hot new social network Google+ a serious “threat” to Facebook? Or Twitter? In the short or long term, I don’t think so. But, Google+ will certainly make Facebook, in particular, more agile and determined to continue improving its array of products. (In fact, the first thing Mark Zuckerberg said at the start of the Facebook video/Skype partnership announcement on July 6 was,“Welcome to Launch Season 2011.” I took that to mean Facebook plan

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Posted in Google+, Social Networking

Should You Merge Your Facebook Place Page and Business Page?

Facebook: Unmerge Place Page and Business Page

Facebook launched many great new products this year, not least of which was Facebook Places – which went live on August 18, 2010. Facebook Places is a terrific product for both local businesses and Facebook users alike, especially since the launch of Deals. When a Facebook user checks in to a location using their iPhone, Android, BlackBerry or via touch.facebook.com, they are automatically connected to what’s called a “Place Page” for that local business on

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Posted in Facebook Fan Pages, Facebook for Business, Facebook Marketing, Social Networking

Social Media Examiner TV Show Launches With Host, Mari Smith!

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Today is an exciting day!! The pilot episode of Social Media Examiner TV launches and I’m thrilled and honored to be the Host! Social Media Examiner was founded in October 2009 by Mike Stelzner; it’s a popular online magazine and has been named one of the top business blogs by Technorati. Mike is also founder of the annual Social Media Success Summits and now the Facebook Success Summit 2010. Teamwork Mike and I first met

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Posted in Facebook for Business, Facebook Marketing, Facebook Tips, Personal Branding, Relationship Marketing, Social Media, Social Media Training, Social Networking, TV

Default Landing Tabs Back – Facebook Apologizes

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NEWSFLASH: After yesterday’s disappointing news that Facebook Fan Page Admins could no longer direct non-fans to a default custom landing tab unless they had a minimum of 10,000 fans… in less than 24 hours, Facebook has changed the new “rule” back again. The same Facebook staffer who made the forum post yesterday updated the forum today with this post: Hello, As of last night, we’ve removed the recently-added authentication requirement for setting custom landing tabs

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Posted in Facebook Fan Pages, Facebook for Business, Facebook Marketing, Facebook Tips, Social Media, Social Networking

Facebook Nixes Default Landing Tab Option

Facebook_Nixes_Default_Landing_Tab

[UPDATE #2: May 20, 2010: A few members of my community alerted me their Default Landing Tab had “reverted” back… or was working now. So I conducted a test: I logged out of Facebook, then pulled up about a dozen fan pages with fewer than 10,000 fans that would normally land on a Welcome tab. Some did, some didn’t. There doesn’t seem to be any pattern. I’m guessing Facebook are rolling out this new “Default

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Posted in Facebook Fan Pages, Facebook for Business, Facebook Marketing, Facebook Tips, Social Media, Social Networking