Blog Archives

24 Highly Useful Facebook Marketing Features, Tips and Tactics

Two Dozen Facebook Marketing Tips

Facebook’s big news this week is the introduction of an interactive feature called Instant Articles. Currently launching with just nine major media partners, this feature is bound to see significant growth with more publishers coming on board to create fast-loading, highly visual, experiential articles. (My favorite part about this announcement is the fact that publishers can sell ads in their articles and keep the revenue!) Meantime, while the new Instant Articles feature starts to gain

Continue reading…

Tagged with: , , , , , , , ,
Posted in Facebook Fan Pages, Facebook for Business, Facebook Marketing, Facebook Tips, Relationship Management, Social Networking

Top 100 Social Media Leaders On Twitter: The Social Scoop Issue 136

Top 100 Social Media Power Influencers

It’s an honor to be included again in this year’s Top 100 Social Media Power Influencers – at numero four, alongside awesome folks like Guy Kawasaki, Robert Scoble, Chris Brogan, Brian Solis, Seth Godin, Ann Handley (Marketing Profs), Pam Moore, Jeremiah Owyang and so many more. (Track all 100 influencers by subscribing to this Twitter list.) I’m blessed to call so many of these fine leaders friends in the offline world, too. (See y’all at

Continue reading…

Tagged with: , , , , , , , , , , , , , , , , ,
Posted in Business Building Strategies, Personal Branding, Professional Networking, Relationship Management, Social Media, Social Networking

7 Ways To Craft Your Facebook Posts For Maximum Shares

Social Network Flow Chart by BreakingCopy.com

Facebook recently changed the way users interact with content on fan pages: any user, including non-fans, can now post on fan page walls and like/comment/share fan page content. In other words, a Facebook user does not have to first like your fan page before they can interact with your content. This is a good thing! Since this change, the emphasis has shifted slightly from gaining more likes (fans) to increasing the number of shares on

Continue reading…

Tagged with: , , , , , , , , , , , , , , , , , , , , , , , , ,
Posted in Facebook for Business, Facebook Marketing, Facebook Tips, Relationship Marketing, Social Networking

What’s So Exciting About Google+ – An Overview

Google+ Logo Big

Is Google’s hot new social network Google+ a serious “threat” to Facebook? Or Twitter? In the short or long term, I don’t think so. But, Google+ will certainly make Facebook, in particular, more agile and determined to continue improving its array of products. (In fact, the first thing Mark Zuckerberg said at the start of the Facebook video/Skype partnership announcement on July 6 was,“Welcome to Launch Season 2011.” I took that to mean Facebook plan

Continue reading…

Tagged with: , , , , , , , , , , , , , , , , , , , ,
Posted in Google+, Social Networking

Should You Merge Your Facebook Place Page and Business Page?

Facebook: Unmerge Place Page and Business Page

Facebook launched many great new products this year, not least of which was Facebook Places – which went live on August 18, 2010. Facebook Places is a terrific product for both local businesses and Facebook users alike, especially since the launch of Deals. When a Facebook user checks in to a location using their iPhone, Android, BlackBerry or via touch.facebook.com, they are automatically connected to what’s called a “Place Page” for that local business on

Continue reading…

Tagged with: , , , , , , , , , , , ,
Posted in Facebook Fan Pages, Facebook for Business, Facebook Marketing, Social Networking

Social Media Examiner TV Show Launches With Host, Mari Smith!

Social_Media_Examiner_TV_with_Host_Mari_Smith

Today is an exciting day!! The pilot episode of Social Media Examiner TV launches and I’m thrilled and honored to be the Host! Social Media Examiner was founded in October 2009 by Mike Stelzner; it’s a popular online magazine and has been named one of the top business blogs by Technorati. Mike is also founder of the annual Social Media Success Summits and now the Facebook Success Summit 2010. Teamwork Mike and I first met

Continue reading…

Tagged with: , , , , , , , ,
Posted in Facebook for Business, Facebook Marketing, Facebook Tips, Personal Branding, Relationship Marketing, Social Media, Social Media Training, Social Networking, TV