Blog Archives

4 Visual Storytelling Tactics To Boost Your Facebook Engagement: The Social Scoop Issue 134

4 Visual Storytelling Tactics To BOOST Your Facebook Engagement

Visual posts –­­ both photos and videos – get far better results than a text status update on Facebook. According to this week’s featured article from AdEspresso, posts with visuals result in 180 percent greater engagement. And, 93 percent of the most engaging Facebook posts are image posts! The blog version of this week’s edition of THE SOCIAL SCOOP weekly newsletter follows below! If you’re already subscribed, you’ll continue to receive The Social Scoop via

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Posted in Business Building Strategies, Content Marketing, Facebook Fan Pages, Facebook for Business, Facebook Marketing, Facebook Tips, Social Media

23 Facebook, Twitter, LinkedIn & Pinterest Features You Should Know: The Social Scoop Issue 133

23 Little-Known Social Media Features

Many of the popular social media platforms regularly add helpful new features – but there isn’t always a big announcement, so it can be hard to keep up with these additions and changes! This week’s featured article is from HubSpot and details 20 features that you probably didn’t know existed on Facebook, Twitter, LinkedIn and Pinterest – but probably should! Plus, I rounded up a further 3 Facebook features to add to the mix. For instance, did you know

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Posted in Content Marketing, Facebook for Business, Facebook Marketing, Pinterest Marketing, Social Media, Twitter

Top Five Facebook Updates and Marketing Tips: The Social Scoop Issue 132

Top 5 Facebook Updates & Marketing Tips

As you know, there’s always something new to keep up with when it comes to managing your business presence on Facebook. In this week’s issue of The Social Scoop, for our #1 featured article, I’ve rounded up not one but FIVE Facebook-related articles pertaining to recent changes as well as suggestions for improving your results. In fact, my blog post title here is a smidge mis-leading because the five featured articles actually include 6 Facebook updates, 23

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Posted in Content Marketing, Facebook Fan Pages, Facebook for Business, Facebook Marketing, Facebook Tips

Facebook Engagement Psychology: Increase Your Reach and Engagement

Facebook Engagement Psychology

Most every Facebook Page manager would love to have an increase in reach and engagement on their Facebook page. More engagement – in the form of likes, comments, and shares on posts – helps your future Page posts get more reach. That is, more of your posts will be seen in the news feed by more fans. As Mari recently noted, organic reach is significantly down, and so it’s important for Page Admins to evolve and adapt

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Posted in Facebook for Business, Facebook Marketing, Relationship Marketing

5 Things Businesses Need To Know About Facebook’s New Save Feature [Updated]

facebook save feature - link preview

Facebook recently introduced a new bookmarking feature, allowing users to save items for reading later. Facebook has been testing this feature for two years, since the company acqhired read-it-later startup Spool. Instead of hacks for saving content, such as taking screenshots on your iPhone or other mobile device, sharing content on your own wall to “me only,” or sharing content to a secret group with you as its only member, now users have a much more

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Posted in Facebook Fan Pages, Facebook for Business, Facebook Marketing, Facebook Tips

How Facebook Calculates What Appears In Your News Feed

Facebook calculate news feed

The problem with Facebook organic reach can be summed up in one single graphic: Only 6 percent of your fans are seeing your content in their news feed. The other 94 percent are not. Some sources indicate that organic reach may drop to 1-2 percent in the near future. Others say it’s destined to hit zero; it’s only a matter of time. These stats are a big drop from the already low 16 percent that Facebook indicated back

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Posted in Facebook for Business, Facebook Marketing, Facebook Tips

10 Proven Ways To Improve Your Facebook Reach

Facebook Reach

Many Facebook fan page owners struggle to get more of their fans to see their posts in the news feed. On average, most Facebook page posts reach a mere 16% of fans in their news feed. However, the good news is that number could be much higher, like 47% or even more. But the bad news is it could also be much lower, like 2%. So what can you do? Here are ten ways to

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Posted in Facebook Fan Pages, Facebook for Business, Facebook Marketing, Facebook Tips