Blog Archives

Facebook Engagement Psychology: Increase Your Reach and Engagement

Facebook Engagement Psychology

Most every Facebook Page manager would love to have an increase in reach and engagement on their Facebook page. More engagement – in the form of likes, comments, and shares on posts – helps your future Page posts get more reach. That is, more of your posts will be seen in the news feed by more fans. As Mari recently noted, organic reach is significantly down, and so it’s important for Page Admins to evolve and adapt

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Posted in Facebook for Business, Facebook Marketing, Relationship Marketing

5 Things Businesses Need To Know About Facebook’s New Save Feature

facebook save feature - link preview

Facebook recently introduced a new bookmarking feature, allowing users to save items for reading later. Facebook has been testing this feature for two years, since the company acqhired read-it-later startup Spool. Instead of hacks for saving content, such as taking screenshots on your iPhone or other mobile device, sharing content on your own wall to “me only,” or sharing content to a secret group with you as its only member, now users have a much more

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Posted in Facebook Fan Pages, Facebook for Business, Facebook Marketing, Facebook Tips

How Facebook Calculates What Appears In Your News Feed

Facebook calculate news feed

The problem with Facebook organic reach can be summed up in one single graphic: Only 6 percent of your fans are seeing your content in their news feed. The other 94 percent are not. Some sources indicate that organic reach may drop to 1-2 percent in the near future. Others say it’s destined to hit zero; it’s only a matter of time. These stats are a big drop from the already low 16 percent that Facebook indicated back

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Posted in Facebook for Business, Facebook Marketing, Facebook Tips

10 Proven Ways To Improve Your Facebook Reach

Facebook Reach

Many Facebook fan page owners struggle to get more of their fans to see their posts in the news feed. On average, most Facebook page posts reach a mere 16% of fans in their news feed. However, the good news is that number could be much higher, like 47% or even more. But the bad news is it could also be much lower, like 2%. So what can you do? Here are ten ways to

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Posted in Facebook Fan Pages, Facebook for Business, Facebook Marketing, Facebook Tips

Facebook Relaxes Page Cover Image Rules: Use This Tool to Test 20% Rule

Mari Smith - new Facebook cover image

Facebook recently (quietly) changed its Page Guidelines around Cover Images. Previously, you could not have any price or purchase information, contact information, references to Facebook features, or calls to action. Now, you can. The main rule that remains in place for Cover Images is that you cannot exceed 20% text. Why is this? So that the News Feed remains visually appealing and isn’t covered in giant text-based advertisements. Not sure what 20% text looks like?

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Posted in Facebook Fan Pages, Facebook for Business, Facebook Marketing, Facebook Tips

14 Ways To Get More Facebook Shares [INFOGRAPHIC]

14 facebook shares infographic thumb

Share is to Facebook as retweet is to Twitter. It’s all about how VIRAL you can get your fan page wall posts. Of course, you want plenty comments and likes on each post — this activity certainly helps boost your post visibility in the news feed of your fans. But, if you can craft the majority of your wall posts in a way that inspires your fans to say: “Wow, I just *have* to share

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Posted in Facebook Fan Pages, Facebook for Business, Facebook Marketing

Think Like Zuck: 5 Secrets Marketers Can Learn from Facebook’s CEO Mark Zuckerberg

Think Like Zuck - Ekaterina Walter

[Guest blog post by Ekaterina Walter]: In 8 years of existence, Facebook has fundamentally changed the way we connect and communicate online. It is the world’s largest social network and probably one of the most addictive. We cannot imagine our lives without Facebook—it created a sweet addiction of 24/7 conversations and information flow that we apparently all craved. We check Facebook before we go to bed and first thing in the morning when we wake

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Posted in Business Building Strategies, Facebook for Business, Facebook Marketing