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Jeremiah Owyang on Facebook Strategy at Seattle Conference

Just finished listening to Jeremiah Owyang – keynote speaker at the Web Community Forum Facebook Conference in Seattle, WA.

Jeremiah provided some great information covering these four topics:

Facebook Offers a Ready-Made Marketing Platform

1. Why Facebook?

2. Facebook offers a bevy of opportunities

3. Challenges of Facebook Platform

4. Develop a Strategy

I took several pages of notes – which will be made available to all participants of my Facebook Fortunes free online class.

This was my favorite nugget from Jeremiah:

Use the POST method as your four-step method to groundswell



Demographics, technographics
Is FB my audience, what are they talking about?
How do they use technologies?
What do they want?


What is it you are trying to accomplish? Reach customers, work with existing ones?

  1. Listening – Sponsored Groups, Profile Research – Earnst & Young,
  2. Speaking – sponsored groups, ads
  3. Energizing (viral/wom) victoria’s PINK, apps
  4. Supporting (peer to peer), customer created groups
  5. Embracing (the most sophisticated – only a few companies doing this: letting customers define and become contributors. Dell, Intuit)


Plan for how relationships w/customers will change.
Gain market intelligence.
Learn how to use advertising efficiently.
Embrace & lead communities.
Deploy campaign.
Widgets, sponsored groups/pages, integrate.


Decide which social technologies to use.

MUST get in this order. Hear, hear. So many of us come to Facebook and go into overwhelm – the options (and rabbit holes) are abundant! Developing clear objectives and having a strategy are key! Be sure to review the free materials at my Facebook Fortunes class.

Mari Smith

Often referred to as “the Queen of Facebook,” Mari Smith is widely known as the Premier Facebook Marketing Expert and a top Social Media Thought Leader. Forbes describes Mari as, “… the preeminent Facebook expert. Even Facebook asks for her help.” IBM named Mari as one of seven women that are shaping digital marketing. Mari is an in-demand keynote speaker, corporate social media strategist, dynamic live webcast host, and popular brand ambassador. She is coauthor of Facebook Marketing: An Hour A Day, and author of The New Relationship Marketing.

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