Seasons greetings!
I hope you’re already away from your desk now and enjoying a most marvelous Holiday Season. However you celebrate, I wish you a truly enjoyable, meaningful and special time with loved ones. From my heart to yours, I just want you to know how much I appreciate you!
Just to keep you in the loop when you do get a minute to check online… here’s my social scoop for this week… 🙂
Facebook and Instagram have been rolling out updates at a rapid rate! I made this video montage to help keep you up to date! Personally, I’m most excited about the new Facebook Live Studio (lots of new features, including trim live video once it’s ended, yay!) + group video chat on Messenger. How fun to connect with friends and family all over the world on live video this Holiday Season!
This Week’s Top 3 Articles
Next up, here are this week’s top three articles my team and I have chosen for you!
1. Instagram’s New ‘Saved Posts’ Feature Has Big Implications for Marketers via Digiday.com
Instagram continues to add features that increase its marketing potential. The latest, giving users the ability to privately save any post, can be very useful for marketers. For example, an image that previously had a lifespan of seconds now could last three months or more. Not to mention the benefits of additional data for ad targeting. Instagram will prove to be an essential part of social media marketing in 2017 for savvy businesses!
2. How to Leverage Social Media for Your Ecommerce Business via BlueFountainMedia.com
It’s not just about selling. Social media can be very good for your ecommerce business by helping you provide better customer service, tell your brand’s story, and maintain transparency when problems occur. This post contains examples of how brands are successfully using social media to do all that and more.
3. B2B Social Media Marketing: 33 Strategies, Ideas and Examples via Wishpond.com
Although many think of social media strictly for B2C, there are many ways it can be used well for B2B. These 33 examples are an excellent source of inspiration! This will be one to bookmark and refer back to often!
Alrighty, that’s a wrap for this week’s issue of The Social Scoop. Have an amazing Holiday weekend and a very peaceful week ahead. I hope you take some well-deserved rest and enjoy a bit of a ‘digital fast’ … time away from tech! Stay warm, stay happy!
Cheers,
Mari Smith is one of the world’s most respected social media thought leaders and online marketing strategists. Known as “the Queen of Facebook” since 2007, she has helped thousands of entrepreneurs and global brands master authentic, high-impact social media marketing.
Forbes describes Mari as, “… the preeminent Facebook expert. Even Facebook asks for her help.” IBM named Mari as one of seven women that are shaping digital marketing.
Blending her Meta expertise with the transformative power of the Human Design System as an IHDS Certified Analyst, Mari guides entrepreneurs to align with their true voice, connect deeply with their audiences, and thrive in an ever-evolving online world. Her signature mix of AI-smart strategies, soulful mentorship, and Human Design wisdom empowers leaders to market with greater alignment, authenticity, and meaningful impact.
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