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How To Increase Interaction With Your Facebook and Twitter Network

image I received this question from a gal in my network we’ll call Sonia who’s wondering how she can increase the interaction and response from her Twitter followers:

“I really appreciate your down-to-earth personality. It’s no wonder you have so many followers and have become so successful… now to emulate you 🙂

“…Back to my twitter question, “How would you advise people to get to know the people they follow or that follow them? I have followers I would like to know but many don’t post or don’t always reply to my posts. Makes me wonder if they see my posts or what is going on??”

“I know there are times when I just like to read posts and don’t always reply myself… so maybe that is what they are doing? I don’t know… but I would like to have more interaction with my followers and am not sure how to get it? Any tips? Maybe I’m not posting personal enough stuff?

Sonia raises a very good point here. I see many others faced with the same challenge.

Here’s the thing: everyone is super busy with our attention pulled in all directions. Often people simply do not have enough time to respond to everyone. So, for sure never take it personally. (Some members of my community tell me they stop following people on Twitter if they don’t follow back or respond. I say don’t be too hasty!)

Add on top of that the fact many people are still very new to both Facebook and Twitter and are not sure yet of all the features and protocol.

Here’s what I recommend:

  1. Friends on both Twitter and Facebook. Make sure when you’re following someone on Twitter you really admire and want to get to know that you also add them as a Facebook friend. And vice versa of course. (I look for the Twitter app on the person’s Facebook profile. I like this app as it displays the recognizable Twitter colors and logo. If the person doesn’t have that app installed, I search for them using Twitter Search or Twellow.)
  2. Include blogs. Go read that person’s blog and subscribe. Come back often and post intelligent comments.
  3. Monitor other feeds. Subscribe to their other feeds (Twitter, Facebook Status Update, FriendFeed, etc.) to monitor their activities and get to know the person a bit better.
  4. Send @ tweets. Along with posting blog comments when you read something that resonates with you, send an @message to the person on Twitter including a shortened link to their post. (I like http://is.gd for shortening URLs).
  5. Write on Facebook walls. Make a point of writing on their Facebook wall when appropriate. Not too often, always relevant and never with a big fat signature block. 😉
  6. Add Facebook comments.Take advantage of the new Facebook design and comment on Photos, Videos, Posted Items (links) and Notes the person posts on Facebook.
  7. Ask for an interview.If you have a teleseminar series, podcast, radio show or you’re making a product or you write a column – send a direct message on Facebook asking if you can interview that person (and maybe a ping about it by Twitter DM as well). Be concise, be clear. Make sure you state the WIIFM.

All of these activities need to be spaced out over time. Don’t come off like a stalker! Be clear on who you want in your professional network and why.

I share in-depth many other rapport and relationship building strategies in my Facebook for Professionals multi-media program.

“People don’t care how much you know until they know how much you care.”

image Much of what I’m describing here is what my friend and mentor Kevin Nations calls “intellectual voyeurism.” Because of the vast amount of information we’re all sharing online these days, it’s very easy to find out a ton about a person without them ever knowing you…. yet. You can then appropriately and respectfully inch your way into relationship with that person.

I recommend always coming from win:win, no agenda, kind, helpful and, in fact, show others you’re willing to help promote them.

As for other people you just want to network with, the same suggestions apply however you can keep it a bit more casual and join in conversations where appropriate.

Also, as I talked about here, use TwitterSearch for variations of your name to be sure you don’t miss any @replies to you.

What’s your experience? Is it easy to get your followers to respond on Twitter? Are you developing the relationships you want on Facebook? Do you think personality style affects our experience of social networking?

Mari Smith

Often referred to as “the Queen of Facebook,” Mari Smith is widely known as the Premier Facebook Marketing Expert and a top Social Media Thought Leader. Forbes describes Mari as, “… the preeminent Facebook expert. Even Facebook asks for her help.” IBM named Mari as one of seven women that are shaping digital marketing. Mari is an in-demand keynote speaker, corporate social media strategist, dynamic live webcast host, and popular brand ambassador. She is coauthor of Facebook Marketing: An Hour A Day, and author of The New Relationship Marketing.

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  1. Traci Reuter on July 31, 2008 at 4:22 am

    Mari ~ I just so appreciate your insight and advice. There are so many “experts” out there and frankly it can get confusing! You always keep it simple, straight to the point and honest! I had been trying to figure out a good way to incorporate Twitter to my relationship building strategies on Facebook, and this really helped!

    God Bless You! And Thanks for being You!

  2. Rain on July 30, 2008 at 2:35 pm

    I’m curious–and maybe your website covers that, but I’m at work and should really, um, WORK now . . . but to me, I don’t bother with Twitter because my FB status updates ARE my “twitter”. Can you explain why having both is not duplication?

    I am interested in growing readers (not revenue) for my personal blog, but use FB for home and for work (again, work FB’ing is not for revenue either)

    would be interested in your thoughts. new blog entry? or maybe there’s one there already. I’ll explore tonight.

    Rain’s last blog post.. Sunday blogging against racism #45–of museums and misconceptions

  3. Gina Bell on July 3, 2008 at 5:17 pm

    Hi Mari!
    Great post as always! I’m still absorbing the enourmous potential of facebook and twitter!! It’s so exciting and thankfully we have you to help us break thru that fog.

    My key to successful social networking is definitely win-win as you pointed out. What goes around really does come back around (it just may not come back from where you think or as quickly as you’d hope LOL).

    I focus on staying visible and adding value to others – it’s been working for me 🙂

  4. Megan Fitzgerald on July 3, 2008 at 9:49 am

    Hi Mari,
    Great to meet a fellow expat! I love your step by step instructions for how to bridge the communities of Twitter and Facebook. It’s leveraging these various networks together than allow their power to connect to truly be maximized.

    I look forward to hearing more Facebook and Twitter wisdom from you in the future!

    Expat Career & Entrepreneur Coach

    Megan Fitzgerald’s last blog post.. Learning from the Digital Natives: Expat Networking 2.0

  5. Nancy Sutherland on July 3, 2008 at 1:33 am

    Hi Mari, What a great article with lots of helpful information for anyone who is still learning about social media (probably most of us)Posting photos are good relationship builders- particularly the ones that you post of places that we may never visit! I am most amazed at how you find ways to connect via social media while traveling. Thanks again for sharing with us!

    Nancy Sutherland’s last blog post.. Goal Setting Secrets to Success!

  6. Govindji Patel on July 2, 2008 at 5:25 pm

    Great post being new to this social network web 2.0 and the 30 day challenge this article has been a great help for us newbies. I have subscribed your blog so that I can learn more on how we can use facebook and all the program effectively.

    Govindji patel

    Govindji Patel’s last blog post.. Storing Pictures in an Online Photo Album

  7. Jan Tallent on July 2, 2008 at 11:30 pm

    Awesome tips and they will help me a lot both in social networking and biz, period, thanks!

  8. Julie - PeopleMaps Psychometric Testing on July 2, 2008 at 4:16 pm

    Great post/comments from you Mari and peeps.

    In relation to the observations about the Twitter timeframe, I loved @drmani’s Tweet this morning about Twitter becoming king of the asynchronous coversation (that is, I loved it once I had looked up the meaning of ‘asyhnchronous’ 🙂 lol)!

    Julie – PeopleMaps Psychometric Testing’s last blog post.. Carl Jung and Wine

  9. Annie Binns on July 2, 2008 at 3:43 pm

    Great advice. Often I will comment on a Tweeted link directly in the blog rather than Tweet back – I think now I will do both so I must go thank Sharon for Tweeting this link (and then I’ll retweet it so my legion of followers will know I want to hear from them! 🙂

    Annie Binns’s last blog post.. Blogger Block: The Four-Step Program

  10. Emily la Grange on July 2, 2008 at 3:40 pm

    Hi Mari, Great topic!

    I really enjoy twitter and find it a great way of connecting and creating a relationship with people that i like and admire, including yourself, who i had met on FB originally. I feel that people are more likely to respond to a twitter message and now have good relationships with people that probably didn’t really know me on FB. Now i am connecting with people on twitter and then on FB… Loving it! Very interesting, you can learn and connect with people as you find common interest etc.

    In response to Donna, i like twhirl as a way of making sure you can quickly scan all the tweets you could have missed when you have been away from your PC, without having to go onto separate pages of twitter…

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