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How To Attract and Engage Quality Customers With Social Media

Are you satisfied with the results you’re currently getting from all your social media efforts? Would you say there is room for improvement? 😉

Though we’re clearly reaching critical mass point with social media market penetration, there’s still a morass of confusing information as to what works, and what doesn’t.

There are social media policies, and which sites to use, and the right content and engagement strategies. And whether to automate, delegate, ghostwrite. or not. It can all be very overwhelming and many people are stuck in a place of sheer inertia for lack of proper knowledge, training and experience.

When it comes to social media marketing, most businesses begin with no clear objectives or strategy. They jump in with the technology piece first: they set up a Twitter account, usually due to peer and media pressure. But they don’t really know how to listen or engage effectively.

Then they throw together a Facebook fan page and it sits there gathering virtual dust. Next comes the blog, YouTube channel, LinkedIn account, Ning site, live video with Ustream, and whatever new-fangled tool comes along.

But, in order to be effective in attracting and engaging quality customers using social media, you must have the following components:

  1. Clarity on your exact target market and which social networks they prefer to use most often
  2. Knowledge of what online and mobile tools are available to you (apps, widgets, plugins, clients, etc.)
  3. Knowledge of the cultures, best practices and etiquette of the various social networks (there are vast schools of thought on the right and wrong way to use social media)
  4. Clear objectives (such as: drive traffic to your blog, enhance customer service, grow your email list, sell more widgets, gain targeted media attention, crowdsource new products, etc.)
  5. A strategy to achieve those objectives
  6. A social media implementation plan
  7. Resources to pay for training and ongoing social media management, whether third party or in-house
  8. A company social media policy
  9. An ongoing engagement plan
  10. Systems to track and measure results
  11. Strategies for reputation management, and
  12. A scalability plan.

Whew, is it any wonder business people feel overwhelmed and stuck. I hope this list is of value to you. However, if you’d like some help – if you’re ready to ramp up your social media marketing and gain tremendous measurable results – I have good news for you: it’s almost time for my favorite online event of the year.

The Social Media Success Summit 2010 is the brains of my dear friend, Mike Stelzner.

image Mike gathered together twenty-four of the world’s leading social media experts, practitioners and leading brand representatives to be Summit instructors.

Each session is a LIVE webinar with visuals; no fluff, just deep useful content that you’ll be able to apply to your business right away and see results.

Some of the Social Media Success Summit 2010 sessions include:

  • Effective ways to market your company with Facebook, Twitter, LinkedIn, YouTube, social bookmarking sites, mobile marketing and more
  • How to track and measure the return on investment for social media programs
  • A step-by-step method for creating a smart social media marketing plan
  • How to build a loyal social media following
  • How to bring more customers into your local business with social media techniques
    See all the sessions here.

Just check out this incredible lineup, each of whom will share their proven social media tactics, strategies, techniques and tools. (Names hyperlinked to each presenter’s Twitter page so you can go follow them! Links open in a new window.)

Guy Kawasaki Chris Brogan Steve Rubel John Bernier (Best Buy)
Marla Erwin (Whole Foods) Sarah Molinari (Home Depot) Andrew Mason (Groupon) Tristan Walker (Foursquare)
Darren Rowse Rick Calvert Ann Handley Brian Clark
Jason Falls Rob Birgfield Ramon DeLeon Mike Stelzner
Jay Baer Kim Dushinski Denise Wakeman Muhammad Saleem
Greg Jarboe Chris Garrett Lewis Howes Mari Smith

This entirely VIRTUAL event starts May 5 and sessions run during the month of May. SAVE 34% on your ticket through April 20th!

Last year, nearly 1000 marketers and small business owners from around the world attended the Social Media Success Summit.  It was a huge hit.  Businesses were transformed.  In fact, 97% of attendees said they’d attend again!

This year’s focus is to empower attendees to build social media marketing plans, track your social media results and learn from other successful businesses. This is more than just an event. It’s also a way for people just like you to come together, share their experiences, meet the experts and network.

Remember, the Social Media Success Summit is a live ONLINE conference that you can attend from your home or office. PLUS, *all* sessions are recorded and you get access to every single replay, just in case you can’t attend a session live or wish to go back and review!

(By the way, whether you get a ticket or not, you can access a free online training session called “How to Grow and Engage an Audience).

Will you be attending this exciting virtual event? If you already have your ticket, congrats!! Come on over to the Facebook Event page and begin your pre-networking. Feel free to add photos of you with any of the 24 speakers to the Event page – you’re welcome to create valuable visibility for yourself and, in turn, let others know about the Summit! I look forward to “seeing” you on the sessions and my hope for you is this too will fast become your favorite event of the year too!

Guy Kawasaki, one of my favorite peeps in the socialmediasphere, will be giving the opening keynote.

Any questions, just let me know in the Comments below:

Mari Smith

Often referred to as “the Queen of Facebook,” Mari Smith is widely known as the Premier Facebook Marketing Expert and a top Social Media Thought Leader. Forbes describes Mari as, “… the preeminent Facebook expert. Even Facebook asks for her help.” IBM named Mari as one of seven women that are shaping digital marketing. Mari is an in-demand keynote speaker, corporate social media strategist, dynamic live webcast host, and popular brand ambassador. She is coauthor of Facebook Marketing: An Hour A Day, and author of The New Relationship Marketing.

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  1. Colette Kenney on May 16, 2010 at 12:58 pm

    Hi Mari 🙂 I'm a friend of Warren Daly's (he's a huge fan of yours I think you might know him personally). I'm just getting started with facebook marketing and I created a public figure fan page on FB… I'm a relationship therapist & coach, so I'm wondering if I shouldn't have created a business/services page like you have done?

    I'm so lost… If I buy your book will it help me figure out everything I need to do?

    Lol 🙂 Thanks for your time!

    • Mari Smith on May 16, 2010 at 9:38 pm

      Hm, professional services may have been more fitting as a category but is not all that crucial … basically the category determines the fields on the Info tab. However, it also can determine where you page shows up on the Info tab your fans' personal profile Info tab. I just don't think it's that important, frankly. Nobody really finds fan pages via categories.

      Thanks so much – got your other comment and delighted you got the book and will be on the webinar series too!

      [Btw, I was a relationship coach (studies with the Relationship Coaching Institute) from 2002-2007! 🙂 I always had a passion and career in internet marketing too… so my two worlds of relationships + internet merged in '07 when I got into social media! 🙂 ]

      • Colette Kenney on May 16, 2010 at 10:57 pm

        Hi again Mari 🙂 Thanks so much for both of your comments!

        I'm not sure if this is good or bad… But I have secured both a professional services page as well as a public figure page – both titled Colette Kenney.

        So! I'm hoping I can delete the public figure page and then just work with the professional page? Anyway! I'm SUPER excited about the webinar series and about diving into the material I bought from your site: the Quick Start Social Media Kit!

        I love that you were a relationship coach as well! I love relationships 🙂 I want to help the world have great ones! 🙂


      • Colette Kenney on May 16, 2010 at 11:07 pm

        Oh! And small world because the Relationship Coaching Institute is who I have studied with as well 🙂

  2. amy on May 8, 2010 at 2:29 pm

    mari! listened to your fab seminar at smss10. trying to set up my fan page but got stuck at the first step! just because you said this was something that really couldn't be changed later. i am the reporter/blogger who asked another question at the end of the seminar. but this question is…if my goal is to promote my blog…do i set it up as a business…or as a public figure? I'm thinking business because that's what I am trying to grow but, because the blog is really about promoting me/my book/my whatever…should i set it up as a public figure??? Thanks for your time. (just bought your fb marketing book btw! can't wait to dig in.

    • MariSmith on May 8, 2010 at 2:58 pm

      Hi Amy!! aha – excellent question. To see the fields you get as a Public Figure category, see Guy Kawasaki's page http://facebook.com/guy or Gary Vaynerchuk http://facebook.com/gary. What happens with the fields in your Info tab is any field you leave blank won't show up at all.

      I use the Business > Professional Service category on my page at http://facebook.com/marismith

      I think there's a Writer category? Might be a good choice!

      Hope this helps!

  3. Michael Jensen on April 27, 2010 at 5:46 pm

    Love your tweets, advice and Social Media Examiner. Can't wait to see that turquoise pen!

  4. Mari Smith on April 26, 2010 at 7:35 am

    w00t – Mari here testing out the Facebook Connect WORKS!!!

  5. MariSmith on April 25, 2010 at 11:18 pm

    Excellent!! 🙂

  6. Val Wilcox on April 18, 2010 at 5:36 am

    Thanks for the concise, easy to follow steps to becoming effective at Social Media attraction. You brought up some interesting thoughts I hadn’t considered. Finding the media that the target market is using seems so simple, yet is overlooked in some training. Great point! Otherwise your site just sits there gathering dust after all the work put into it.

    Of course, that first means clarifying your target audience for sure. Thanks for all the wonderful information. I will be coming back often for more tips and suggestions.

  7. Ana Lucia Novak on April 16, 2010 at 2:43 am

    looking forward to absorbing all the knowledge, expertise, from these sessions! Totally enjoyed last year, and can’t wait to participate this year!

  8. Rajesh Sengamedu on April 16, 2010 at 12:25 am

    Social Media is definitely mind boggling. I like your suggestion about figuring out clearly what objectives we would have to engage in this media. I think this is truly important. Objectives are what would define the next steps. I have found that many a time, without clarity in the objective, we end up getting frustrated using the social media – we end up doing things wrong way, or measure the wrong set of results.

    All in all, good post.

  9. Becky Holland on April 15, 2010 at 11:50 am

    Great post! I am constantly getting asked questions by people who have set up all these sites and then post the exact same message to all of them all the time. It gets so confusing for people who are new to the online social scene. Thanks for the clarity provided here!

  10. Chad on April 15, 2010 at 11:44 am

    I love how you keep it real, Mari. I have been floundering (wasting time with little results) lately on my social media campaigns. This is what I needed to put me back on course!

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