Facebook Timeline Cover Images – Is Promotional Content Allowed?
Mari Smith – Facebook Timeline Cover Image
When you switch to the new Facebook Timeline, one of the first new features you’ll see is the ability to add a large “Cover” image. You’ll also be able to see the Cover images of all other Facebook users who have switched to the new Timeline. (After December 21st, everyone on Facebook will have their profile replaced with Timeline).
What is a Cover?
The Cover is the large image that appears at the top of your new Timeline. This is your place to get creative and let your friends and extended community know a bit more about you. Facebook states:
We’ve found that people have a better experience viewing your timeline when they see a cover that is as unique and individualized as you are….
An easy way to ensure your cover image is unique, is to choose an image from your life, like a photo from a wedding, day at the beach, or birthday party. If you want to use a photo to show solidarity or express support for a cause or organization, you can still post a status or a photo and feature it on your timeline.
Facebook seems to be dissuading users from showcasing anything other than a personal image. However, keep reading…
What are the ideal Cover dimensions?
Your Cover should be at least 720 pixels wide. If it’s any narrower, you’ll be asked to select a different image. I’m seeing various reports that the ideal dimensions should be 850px wide by 315px high. The profile picture is resized to 125px by 125px. Cover images tend to get pixelated, so it’s best to load a high-res image.
Who can see my Cover image?
Cover images are public by default – just like your profile pictures. This means ANYONE visiting your profile, whether you are friends or not, will be able to see your cover image. You don’t have to add a Cover image, but you may as well!
Is business-related content allowed on Cover images?
Now, the main purpose of this blog post came about after a discussion began with some of my friends on Facebook. It seems there’s some confusion as to what you can/cannot have on your new Timeline Cover image. I have scoured Facebook’s Help Center and Terms and have found nothing to directly indicate that it is not permitted to have any business-related content on your Cover.
BUT, the first time you go to upload your Cover image, Facebook may display the following message:
Image credit: Karen Clark
Clearly, Facebook want to prevent users from outright commerce on their profile/Timeline, and use of the Cover image for advertising. But outright commerce surely means something like users shouldn’t sell advertising space? Or, that we should have no commercial content? Hm.
The one rule Facebook has in its Terms regards how we cannot use our profiles commercially is this (Section 4.4):
“You will not use your personal profile for your own commercial gain (such as selling your status update to an advertiser).”
This rule has been around for several years. It makes perfect sense – users cannot derive financial gain directly from their profiles. That’s what Facebook ads are designed for. And, of course, Facebook (fan) Pages are the primary product Facebook offers for building a business presence.
I activated my Timeline back in September via the Developer route. Then, when my latest book came out in October, I put up a Cover image to share details about my book. This has been my Cover image for almost two months now and Facebook has not contacted me to take it down. 😉 See below (click to see full size). The lower left corner is where my profile image goes.
Mari Smith – Facebook Timeline Cover Image – Book
By the way, as part of my research for this post, I switched up my Cover image (to the sunrise pictured above) to see if any warnings showed up about what could/could not be featured on Covers… they didn’t, which is why I had to borrow the screenshot above from Larna Pittiglio (found on our mutual friend Pam Brossman‘s wall).
Now, let me digress for a moment to talk about the Subscribe option…
Facebook Subscribe Button
When Facebook introduced the Subscribe button, a noticeable shift occurred.
Subscribe is designed for those Facebook users who are journalists, celebrities, political figures, and other people too.
Allowing subscribers is a simple way to broaden your conversation on Facebook, while reserving personal updates for people you know well.
The way Subscribe works is any and all Facebook users can sign up to get the PUBLIC posts in their News Feed of any user who has enabled Subscribe. NOTE: Subscribe is optional. To enable Subscribe, if you haven’t already and would like to, go here.
Facebook is really pushing the Subscribe option (maybe to compete with Google+? Shh!). For Facebook users that have enabled Subscribe, the button now shows in the Comments plugin on websites, so you can easily find and subscribe to new people. Plus, Facebook recently introduced the Subscribe button plugin for websites, which you can see in action below. Feel free to subscribe to my public updates by clicking the button below!
Though it would seem the Subscribe option is designed for public figure types, a large number of Facebook employees, for example, have enabled his/her Subscribe button. And, clearly, many folks are following suit whether they consider themselves a “public figure” type or not. (See your Subscription suggestions here).
In addition, Mark Zuckerberg himself was one of the first public figures to MERGE his fan page into his personal profile, thus having only one presence on Facebook. (Of course, Zuckerberg owns Facebook and has many business pages too!)
At the time of the Subscribe launch, Facebook approached several “power users” to see if they too would like their fan pages merged into their profiles. (For the record, I was not one of the folks approached – and I’m, quite frankly, more than happy to maintain two very different channels on Facebook. I’ll expand on this in a later post. Or, you’ll find my article on why I love the Subscribe feature in the next issue of the fb & Business magazine).
There is demand for the fan-page-to-profile merge; it’s not available as an option to anyone who wants it yet, though.
So, back to the topic of this post…
Public Profile with business-related content?
Given Facebook offers users a single “public profile” presence with Subscribe option enabled, it’s perfectly feasible that such public figures may wish to have business-related content on their Cover, yes?
What are your thoughts? Is it important to you to be able to feature something related to your business on your Cover image? Do you think personal profiles (now Timelines) should be strictly personal? Or, are you one of the folks eagerly awaiting the option to merge your fan page (likes) into your profile (subscribers). Share your answers in the comments below! And, of course, if you know the definitive answer as to what users can/cannot feature on Timeline Cover images, do share below too!
Helpful related posts:
- How to Master Facebook Timeline in 5 Quick Minutes (wired.com)
- Facebook Timeline: The Complete Guide (mashable.com)
- New to Facebook’s Timeline? This is what you need to know (thenextweb.com)
- Timeline: Now Available Worldwide (facebook.com)
- Facebook Timeline: 9 things you need to know (usatoday.com)
- How to Use Facebook’s New Timeline Feature (and Hide Your Embarrassing Old Posts) (lifehacker.com)
Join my fan page for helpful Facebook tips, links, resources, Q&A and support from my community:
Good application. Now my mind asking many questions about it. I am going to learn some article on it.
Thank you for sharing. This is my
favourite website for Facebook Cover Photos: http://designfacebookcover.com/
I am not able to set up my cover image …its taking too much time to upload …. but its not uploading also …
Thanks so much for this post clarifying things, Mari. What bothers me the most, I guess, is that while FB encourages us to buy ads and sponsored stories, they have greatly reduced the reach of pages, so even if someone does like your page from an ad you have paid for, a post from your page may never appear on their newsfeed. Maybe that is a way to ultimately try to get us to spend more money. But I am disheartened, because I am feeling that the money I am spending on ads I may ultimately have just put in the fireplace and burned.
It is good, however if we post our personal pic who we do not want to share with people who are not friends den it is a problem..d privacy should be given to cover photo rather appearing public please…
I think this is a great topic to discuss Mari. I recently changed over to timeline and for some time did not like the idea of timeline. Now that I see you uses the timeline as a benefit to your personal page I think it makes a great way to use the cover photo. I think the cover photo should definitely be able to benefit personally.
I also think that since facebook will not allow you to change to going back to the old facebook layout that they should embrace the new idea of self promoting because they have not given us the option to go back to the old way.
Can you tell me where some of the timeline photos come from? My step daughter age 13 has a set of photos that clearly show 2 adolescent males in an obviously homosexual relationship and I am wondering what message she is attempting to portray?
Maybe 13 is just a touch too young to have aa FB page.
I Cant Save The Cover I Want On My Profile >:/
Nice post.Timeline is really in demand these days.Facebook is giving a strong competition to Google Plus and enhancing the users interface frequently.I like the company working hard on the platform and satisfying the users.
What I can do, or if I could equally 24 hours to try again?
I can’t log in to Facebook from my computer because I once wrong area code a phone and now I can’t get into my profile (Use a phone to verify your account). All day writes this “You are requesting too many codes in a short period of time. Please try again later” 🙁 I want my profile 🙁 heeeeeeeeeeeeeelp meeeeeeeeeeeeeeeeeeeeee