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Facebook Groups for Pages, Facebook Privacy Settings & More: The Social Scoop 9/20/17

This week, SocialMediaToday.com reports 5 New Facebook Updates and Tests Spotted This Week. Number two on the list is a new ‘Events’ icon on the mobile app navigation. This is a limited test for some users. In addition, some users are reporting seeing a new ‘Groups’ icon on mobile. It’s interesting to see Facebook test a fifth icon on the nav bar, clearly looking to see what’s popular with users.

Also, I enjoyed this article with highlights from Facebook COO Sheryl Sandberg’s recent talk at dmexco 2017 in Cologne, Germany where she reveals three steps to success on Facebook for businesses of all sizes.

This Week’s Top 3 Articles

1. Facebook Groups for Pages May Be the Best Thing for Brands on Social via AdWeek.com

In July Facebook began giving brands the ability to create and manage groups using their pages. Groups, when done well, offer pages a way to have meaningful conversations with their audiences in a more controlled environment. What two areas are the most important for group success? Moderation and content.

2. What Your Facebook Privacy Settings Mean — and Why You Should Care via TheNextWeb.com

If you have ever posted something publicly on Facebook that you meant for your friends only, you know how embarrassing that can be. The first step to keep that from happening is to learn about the privacy settings available. Once you know how to protect your information, customize how your profile appears to others. It’s a small time investment that can save you from awkward moments.

3. 6 Key Strategies for Writing Clickable Content for Every Social Network via LikeableLocal.com

Content that entices readers to click has certain key elements—regardless of the network. The headline, the visuals, the language, and more! 

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On a personal note, I’m on a plane flying from Austin, Texas back home to San Diego, California just now. I’m delighted to be back on the road and enjoying my speaking engagements again, after focusing on my health throughout the summer. I’m loving my new lifestyle as a vegan (first time traveling as a vegan and it just takes a bit of extra prep & always packing your own eats on the plane!). Feeling superb and ready to take on the world, ha!

Mari Smith

Often referred to as “the Queen of Facebook,” Mari Smith is widely known as the Premier Facebook Marketing Expert and a top Social Media Thought Leader. Forbes describes Mari as, “… the preeminent Facebook expert. Even Facebook asks for her help.” IBM named Mari as one of seven women that are shaping digital marketing. Mari is an in-demand keynote speaker, corporate social media strategist, dynamic live webcast host, and popular brand ambassador. She is coauthor of Facebook Marketing: An Hour A Day, and author of The New Relationship Marketing.

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1 Comment

  1. Jason Freeman on September 20, 2017 at 9:55 pm

    Wonderful content as usual Mari!
    These will definitely be helpful to a lot of companies.
    Some Australia BPO pages need to check out your content more.

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