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Facebook Beacon – What’s All The fuss?!

Facebook Beacon - what's all the fuss? If you haven’t heard or read something about Facebook Beacon in the past couple weeks, perhaps you’ve had your head in the sand? 🙂

I think the furor is about the fact online consumers are being “forced” to reveal their shopping habits, not so much that the system exists.

We have to take action to opt OUT, vs. taking action to opt IN. This is counter to the entire permission-based marketing philosophy, in my opinion.

And yes, it sticks in my throat. It makes me cautious about buying stuff online. It makes me want to steer clear of the Facebook Beacon Affiliates – no offense to them, I just want to be more at choice.

Granted, retailers give us about a twenty-second window to happen to notice a small pop-up saying Facebook is about to publish a story. (Don’t understand “stories” and “publishing”? The pop up might not make sense to you).

For more exciting Beacon blogging, I recommend these hot posts:

Bear in mind, your privacy IS under your control on Facebook. Be sure to click on that teeny white link at the top right of any Facebook page that says “privacy“. You’ll notice a new addition to the settings – “External Websites“. My only beef with that setting, however, is Facebook’s Beacon partners have already done their tracking thang before you get a chance to go in and edit.

Facebook Beacon - Privacy Settings

In other words, if you haven’t yet made a purchase from one of the 40+ Facebook affiliate sites, you’ll see nada, zip, zero on your External Websites setting. Facebook says, “No sites have tried sending stories to your profile.” Er, yeah – emphasis on “tried”, eh?

What do you think? Have you had experience (yet) of Facebook Beacon’s stealth tactics?

Mari Smith

Premier Facebook Marketing Expert | Social Media Thought Leader | Keynote Speaker | Ambassador Wave.video, Agorapulse, HubSpot, BuzzSumo | Columnist Bank of America

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