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Coca-Cola Testing Facebook Timeline Brand Page?

Facebook’s Timeline design for Pages is coming very soon! As mentioned in this post, rumor has it that Facebook will be announcing Timeline for Pages at the first ever Facebook Marketing Conference on February 29th in NYC. (The conference is invite-only, but save the date as the event will be livestreamed! Details here.)

Coca-Cola Facebook Timeline Brand Page

Mockup – Coca-Cola Facebook Timeline Brand Page (as featured on

The buzz is building about the imminent announcement of this much-awaited feature. Well, I should say, some businesses and brands are eagerly awaiting this overhaul to fan pages! Many of us are waiting with bated breath to see how the new Timeline design will affect a) custom landing tabs, and b) apps. Not to mention the split-wall, and whether fan engagement and EdgeRank will be impacted.

I’m certain the new page design will have the attractive large cover image. And it’s likely that apps will be displayed in ‘boxes’ at the top right of the Timeline design, similar to the personal Timelines. I certainly hope that we can still drive visitors and fans to custom landing tabs/areas.

As for when the rollout will happen, my guess is that major brands and large businesses will get the new design first, and after that it could take two to three months before all pages have access to the new Timeline format. But, who knows? Facebook doesn’t seem to be revealing much yet! Given there are over 845 Million user profiles vs. 20 Million fan pages with more than 30 fans, the Timeline rollout for Pages could happen much, much quicker than it is for profiles!

Image credit: Coca-Cola Facebook Timeline Brand Page by Ryan Kennedy, as featured on

Does Coca-Cola have access to its Timeline Page now?

Meanwhile, check out this cool discovery — it appears that Coca-Cola is testing its new Timeline Brand Page! As you can see from the screenshot below, discovered in the News Feed today (February 16th when this post was written) by one of my fans:

“Coca-Cola added an update to 1951 to their timeline.”

Facebook update Coca-Cola Timeline Page

Coca-Cola Testing a Timeline for Pages Update!

1951?? Yes, as AdAge pointed out, with the new Timeline for Pages, brands will be able to go back in time to the date the company was founded to add all manner of updates. Now that’s cool! I’m personally not so keen to go back in time to add my own baby photos, first word, first kiss, first drink yada yada. Lol! All of that is just TMI, IMHO! But for business? Hmm, let’s get the creativity going!

Special thanks to my Facebook friend, Jamie Dolan for the screenshot and headsup on Coca-Cola’s Timeline test!

By the way, what’s interesting is – despite the serious amount of engagement on this post within 4 minutes – Coca-Cola deleted the post shortly after. Perhaps it wasn’t meant to go live? 😉 The 37 shares also got nixed when Coca-Cola deleted the original post.

So, it does indeed seem that Facebook Timeline Brand Pages are right around the corner! Sooner than February 29th. Check out this great post by my friends over at SimplyZesty for ideas on how to get prepared now for your own business Timeline.

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With the upcoming announcement of Timeline for Pages, what features do you hope to see? Let me know in the comments below!

Mari Smith

Often referred to as “the Queen of Facebook,” Mari Smith is widely known as the Premier Facebook Marketing Expert and a top Social Media Thought Leader. Forbes describes Mari as, “… the preeminent Facebook expert. Even Facebook asks for her help.” IBM named Mari as one of seven women that are shaping digital marketing. Mari is an in-demand keynote speaker, corporate social media strategist, dynamic live webcast host, and popular brand ambassador. She is coauthor of Facebook Marketing: An Hour A Day, and author of The New Relationship Marketing.

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  1. elin on May 28, 2014 at 11:10 pm

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  2. mony on May 20, 2014 at 5:49 am

  3. Temay on November 24, 2013 at 10:03 am


  4. Application Development on May 8, 2012 at 3:40 am

    Well to me Facebook Timeline is not that great option to many of the users i wish they come up with something else in near future

  5. Brutus Pilusa on April 10, 2012 at 8:51 pm

    That’s very nice…

  6. Paid for Surveys on April 8, 2012 at 10:56 am

    Looks awesome….

  7. Anonymous on March 1, 2012 at 11:25 am

    I cannot believe that facebook is taking away custom landing pages from us and removing the ability to place calls of action such as like us from the main picture of the page.  This is total bull and hopefully Google Plus will capitalize on this.  

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