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Coca-Cola Testing Facebook Timeline Brand Page?

Facebook’s Timeline design for Pages is coming very soon! As mentioned in this post, rumor has it that Facebook will be announcing Timeline for Pages at the first ever Facebook Marketing Conference on February 29th in NYC. (The conference is invite-only, but save the date as the event will be livestreamed! Details here.)

Coca-Cola Facebook Timeline Brand Page

Mockup – Coca-Cola Facebook Timeline Brand Page (as featured on Mashable.com)

The buzz is building about the imminent announcement of this much-awaited feature. Well, I should say, some businesses and brands are eagerly awaiting this overhaul to fan pages! Many of us are waiting with bated breath to see how the new Timeline design will affect a) custom landing tabs, and b) apps. Not to mention the split-wall, and whether fan engagement and EdgeRank will be impacted.

I’m certain the new page design will have the attractive large cover image. And it’s likely that apps will be displayed in ‘boxes’ at the top right of the Timeline design, similar to the personal Timelines. I certainly hope that we can still drive visitors and fans to custom landing tabs/areas.

As for when the rollout will happen, my guess is that major brands and large businesses will get the new design first, and after that it could take two to three months before all pages have access to the new Timeline format. But, who knows? Facebook doesn’t seem to be revealing much yet! Given there are over 845 Million user profiles vs. 20 Million fan pages with more than 30 fans, the Timeline rollout for Pages could happen much, much quicker than it is for profiles!

Image credit: Coca-Cola Facebook Timeline Brand Page by Ryan Kennedy, as featured on Mashable.com.

Does Coca-Cola have access to its Timeline Page now?

Meanwhile, check out this cool discovery — it appears that Coca-Cola is testing its new Timeline Brand Page! As you can see from the screenshot below, discovered in the News Feed today (February 16th when this post was written) by one of my fans:

“Coca-Cola added an update to 1951 to their timeline.”

Facebook update Coca-Cola Timeline Page

Coca-Cola Testing a Timeline for Pages Update!

1951?? Yes, as AdAge pointed out, with the new Timeline for Pages, brands will be able to go back in time to the date the company was founded to add all manner of updates. Now that’s cool! I’m personally not so keen to go back in time to add my own baby photos, first word, first kiss, first drink yada yada. Lol! All of that is just TMI, IMHO! But for business? Hmm, let’s get the creativity going!

Special thanks to my Facebook friend, Jamie Dolan for the screenshot and headsup on Coca-Cola’s Timeline test!

By the way, what’s interesting is – despite the serious amount of engagement on this post within 4 minutes – Coca-Cola deleted the post shortly after. Perhaps it wasn’t meant to go live? 😉 The 37 shares also got nixed when Coca-Cola deleted the original post.

So, it does indeed seem that Facebook Timeline Brand Pages are right around the corner! Sooner than February 29th. Check out this great post by my friends over at SimplyZesty for ideas on how to get prepared now for your own business Timeline.

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With the upcoming announcement of Timeline for Pages, what features do you hope to see? Let me know in the comments below!

Mari Smith

Often referred to as “the Queen of Facebook,” Mari Smith is widely known as the Premier Facebook Marketing Expert and a top Social Media Thought Leader. Forbes describes Mari as, “… the preeminent Facebook expert. Even Facebook asks for her help.” IBM named Mari as one of seven women that are shaping digital marketing. Mari is an in-demand keynote speaker, corporate social media strategist, dynamic live webcast host, and popular brand ambassador. She is coauthor of Facebook Marketing: An Hour A Day, and author of The New Relationship Marketing.

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  1. Mark Marshall on February 29, 2012 at 4:55 pm

    Well, directed custom landing pages are gone. Damn.

  2. Webdone - creation Web on February 22, 2012 at 1:01 am

    Looks nice, it has a better visibility than a classic page! Wait for mine..

  3. Anonymous on February 21, 2012 at 9:37 am

    That’s so interesting about Coca-Cola going back to 1951 for their timeline, gives brands scope to write their whole history on Timeline! In the build up to the launch of brand pages, here’s a Countdown site for when we can expect Facebook Timeline for Brands to happen, based on the latest rumours.

  4. Joshua Patterson on February 21, 2012 at 7:46 am

    What is going to happen to my custom landing tabs? I’m going to have a lot of pissed off customers if those disappear. If feel as though facebook is making the same mistake myspace made with screwing over custom html designers.

  5. Anonymous on February 19, 2012 at 1:08 pm

    OMG!  I love this!  All the more reason to use my secret weapon for ‘state of the art’ graphics!  Can’t wait!

  6. ??????? ????? (Dimitar Tsonev) on February 19, 2012 at 9:43 am

    Rolling timeline and “the story of your business” for pages will be one of the biggest mistakes Facebook can ever make. Prepare for Angry Business on Feb 29.

  7. Anonymous on February 18, 2012 at 4:07 pm

    Looking forward to the changes… While the big boxes and big brands will always have the advantage with budget and a media team small local businesses that have been in their community a while really have an opportunity to tell a story..  Thanks Mary

  8. CustomTwit.com on February 17, 2012 at 5:08 pm

    OOOOO….I really like what I see!!!! 

  9. Sylvia Ekedahl Waldsmith on February 17, 2012 at 4:55 pm

    I would like to see comment threads!

  10. Katrina Kavvalos on February 17, 2012 at 1:57 pm

    I think the timeline for business pages will be great!!! Looking forward to it :-))

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