Facebook Marketing
Six Important Facebook Updates: What Marketers Need To Know Now
Should businesses abandon Facebook and use other social media platforms instead? One of my audience members asked this very question on a recent Facebook Live broadcast on my Page. My answer is, absolutely not! For SAVVY MARKETERS it is “Business as usual.” You are foolish if you abandon Facebook right now. Granted, if you are a…
Read MoreDid Cambridge Analytica Get Your Facebook Data? You’ll Find Out Soon
Facebook released an updated estimate on April 4, 2018 stating that the information of up to *87 million* people (not the original 50 million) — mostly in the US — may have been improperly shared with Cambridge Analytica. *** UPDATE: 4.10.18 @ 9:45am PT. You can check whether your Facebook information was shared with Cambridge Analytica…
Read MoreFacebook Still Offers A Huge Opportunity For Video Marketing
Facebook still offers an incredible opportunity for marketers, especially when it comes to VIDEO MARKETING. Facebook [Watch] is right now where YouTube was 8-10 years ago in terms of establishing your own TV-like channel!! Are you publishing more video content? Facebook is looking for more episodic content and appointment television. That is, you go live…
Read MoreFacebook News Feed Tests: The Impact on Organic Reach, What Marketers Need To Know
Organic reach on Facebook is so 2012. This is unfortunate, but true. Facebook has long been a ‘pay-to-play’ platform for those businesses serious about optimizing all that the platform offers. Organic reach has been steadily declining from well over 100% on some pages (back pre-2012), to an average of 1-6% starting in 2014. Any business…
Read MoreHow To Create Professional Facebook Videos In Minutes For Free
Video gets the most reach and engagement on Facebook. I recently co-lead a webinar with my friends at BuzzSumo – they analyzed over 800 million Facebook posts in 2016. Videos get a much higher average number of shares than any other type of post. Yet, after studying 16 million posts (and 100,000 brands), my friends…
Read More10 Facebook Marketing Tips To Increase Holiday Sales
Ho, ho, ho! The holidays are right around the corner, but it’s not too late to maximize the last push of 2016. Regardless of your holiday marketing plan, these tips can help you see more of a return on your efforts. Just a few tweaks can make a big difference! In this article, you’ll discover…
Read More10 Proven Ways To Increase Your Facebook Reach and Engagement for Free
Do you wish more people interacted with your Facebook posts? Looking to improve your Facebook news feed exposure? The more likes, comments, and shares you have on your page posts, the more likely your Facebook content will be seen. In this article, you’ll discover ways to increase engagement on your Facebook business page posts. 1.…
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